• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Creating mixed reality animation at Blink Studios

Creating mixed reality animation at Blink Studios

November 17, 2017
WSC June article

How Shorts, Reels, and Stories are Changing the Way Sports Fans Consume Content in MENA

June 3, 2025
Ad 1 Ad 3
Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

June 3, 2025
NBC and Nigcomsat launch satellite plan to transform broadcasting

NBC and Nigcomsat launch satellite plan to transform broadcasting

June 3, 2025
Magewell to demo Pro Convert devices and Xmit family at InfoComm

Magewell to demo Pro Convert devices and Xmit family at InfoComm

June 3, 2025
Amman International Film Festival announces details of sixth edition

Amman International Film Festival announces details of sixth edition

June 3, 2025
Ameer Fakher Eldin’s ‘Yunan’ to screen at 34th FESCAAAL in Itlay

Sydney Film Festival adds MAD titles to 2025 line-up

June 3, 2025
Saudi Film Commission highlights national cinema at SXSW London

Saudi Film Commission highlights national cinema at SXSW London

June 3, 2025
SoftAtHome provides Alexa voice control feature to Etisalat by e&

BeIN extends content deal with Sony Pictures Entertainment across MENA and Türkiye

June 2, 2025
Yango Play and Mondia partner to accelerate digital expansion across MENA

Yango Play and Mondia partner to accelerate digital expansion across MENA

June 2, 2025
Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

June 2, 2025
Orange Egypt secures $80m loan for 5G license and network expansion

Orange Egypt secures $80m loan for 5G license and network expansion

June 2, 2025
Red Sea Film Foundation launches fifth edition of 48Hr Film Challenge

Red Sea Film Foundation launches fifth edition of 48Hr Film Challenge

June 2, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Tuesday, June 3, 2025
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

    Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

    NBC and Nigcomsat launch satellite plan to transform broadcasting

    NBC and Nigcomsat launch satellite plan to transform broadcasting

    Amman International Film Festival announces details of sixth edition

    Amman International Film Festival announces details of sixth edition

    Ameer Fakher Eldin’s ‘Yunan’ to screen at 34th FESCAAAL in Itlay

    Sydney Film Festival adds MAD titles to 2025 line-up

    Saudi Film Commission highlights national cinema at SXSW London

    Saudi Film Commission highlights national cinema at SXSW London

    SoftAtHome provides Alexa voice control feature to Etisalat by e&

    BeIN extends content deal with Sony Pictures Entertainment across MENA and Türkiye

    Yango Play and Mondia partner to accelerate digital expansion across MENA

    Yango Play and Mondia partner to accelerate digital expansion across MENA

    Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

    Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

    Orange Egypt secures $80m loan for 5G license and network expansion

    Orange Egypt secures $80m loan for 5G license and network expansion

    Red Sea Film Foundation launches fifth edition of 48Hr Film Challenge

    Red Sea Film Foundation launches fifth edition of 48Hr Film Challenge

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

      Milo Productions and Italia Film partner to bring ‘Time Hoppers: The Silk Road’ to MENA

      NBC and Nigcomsat launch satellite plan to transform broadcasting

      NBC and Nigcomsat launch satellite plan to transform broadcasting

      Amman International Film Festival announces details of sixth edition

      Amman International Film Festival announces details of sixth edition

      Ameer Fakher Eldin’s ‘Yunan’ to screen at 34th FESCAAAL in Itlay

      Sydney Film Festival adds MAD titles to 2025 line-up

      Saudi Film Commission highlights national cinema at SXSW London

      Saudi Film Commission highlights national cinema at SXSW London

      SoftAtHome provides Alexa voice control feature to Etisalat by e&

      BeIN extends content deal with Sony Pictures Entertainment across MENA and Türkiye

      Yango Play and Mondia partner to accelerate digital expansion across MENA

      Yango Play and Mondia partner to accelerate digital expansion across MENA

      Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

      Electriclime° hosts talk on AI in advertising and filmmaking at new W13 office

      Orange Egypt secures $80m loan for 5G license and network expansion

      Orange Egypt secures $80m loan for 5G license and network expansion

      Red Sea Film Foundation launches fifth edition of 48Hr Film Challenge

      Red Sea Film Foundation launches fifth edition of 48Hr Film Challenge

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad Rossvideo Ad
      Home Interviews

      Creating mixed reality animation at Blink Studios

      Supriya Srinivas by Supriya Srinivas
      November 17, 2017
      in Interviews
      ShareTweetPostEmail

      The team at Blink Studios Dubai shares its challenging journey to master the new immersive technology of Mixed Reality with BroadcastPro ME.

      The Blink team: (l to r)  Lea Badro, Creative Producer, Hani Kichi Producer and Director, Nathalie Habib, creator and Executive Producer

      Claiming a global first as makers of a mixed reality animated series, the team at Blink Studios Dubai shares its challenging journey to master the new immersive technology with BroadcastPro ME.

      There is something about the animated characters Karim and the lantern, Noor, on the wooden floor of Blink Studios, beside a manic vending machine spewing chocolates, that blurs the distinction between a hard-nosed trade journalist and a six-year-boy at Comic-Con in Dubai.

      “‘What is he doing?’ his mother asked, surprised to see her son trying to pick invisible stuff off the floor,” recalls Nathalie Habib, creator and Executive Producer at Dubai-based Blink Studios. “The boy looked up at his mother and said, ‘Mom, I am trying to pick up the sweets falling out of the vending machine.’”

      That the boy could see his mother while still engaging with the animated action on the floor of ComicCon, was the prime reason Producer and Director Hani Kichi and his team at Blink, including Habib, decided on the medium of mixed reality (MR).

      “With virtual reality, the child enters another world and can move around, potentially hurting himself. Mixed reality allows the child to engage with content within his or her own real environment,” says Kichi, in conversation with BroadcastPro ME.

      Karim and the lantern robot, Noor

      MR is just the newest technical vehicle for Blink to take forward an idea conceived by Habib in 2016, to convey social, emotional learning, through animated characters Karim and Noor. What started as a linear animated series has now morphed into an MR series supported technically by Microsoft’s HoloLens, described as the first self-contained holographic computer, enabling users to engage with their digital content and interact with holograms in the world around them.

      BroadcastPro ME met the Blink team at a very busy Microsoft stand during GITEX 2017. As a steady stream of trade visitors are wowed by the virtual world of Karim and Noor , Habib briefs us on how the collaboration came about.

      “A chance meeting in Abu Dhabi in 2016 with Playing Forward, a Los Angeles-based technical development company, started it all. We had just completed the first linear animated season of Karim and Noor and we were prepping for the second season. When they watched the episodes, they were keen to have the series on their global platform as mixed reality content. We were then introduced to the world of the HoloLens. The company was working on mixed reality and enhancing what Microsoft had already built.

      “The revenue-sharing, co-production deal that we struck required us to do the production, with Playing Forward taking on marketing and distribution. Season 2 of Karim and Noor is one of the four intellectual properties for global distribution on Holotoons, an app for kids to immerse themselves in edutainment content.”

      With Kichi’s background in engineering and 3D artists at Blink having gained experience in CGI and visualisations of architectural walkthroughs, since 2005, the team found it “easy to embrace mixed reality”.

      The actual journey from linear to mixed reality, however, is described as “funstrating” by Lea Badro, Creative Producer at Blink.

      “We have been producing content ranging from linear to 3D for the last 12 years. While the commercial arm helps us keep the lights on so to speak, we have travelled the world showcasing our own IP. We have co-produced a number of shows, such as Iftah Ya Simsim Season One, the Arabic adaptation of Sesame Street, and Driver Dan’s Story Train, among others. However, when it came to script writing for mixed reality, the learning curve was steep but fun.”

      The questions the two script writers hired from Ireland asked were the first indications that the team at Blink was not just looking at new technology, but a mental shift in story-telling, Kichi says.

      “Mixed reality is a new way of consuming content. It is a new way of producing content. It is a new way of storytelling. The international writers we hired for the second season came back with a list of questions that appeared laughable. But the questions were completely valid, considering we were grappling with new technology where virtual characters engage the viewer in his or her own environment. Where do they come out from? How do we start? Can we cut to another scene? Can we fade in and fade out? Can the character go out of frame? There is no frame. Can the time pass quickly? Can you fast forward to another scene?”

      A typical six-week timeline for each two-minute episode of Karim and Noor in the linear world stretched to two whole months of Skype sessions between the Blink team and their counterparts in Los Angeles.

      On the back and forth across continents, Habib says: “While the script writers grappled with questions as to whether Karim can shower or not, we had to get our 3D artists who had worked on Maya and 3ds Max up to speed. The technical team from LA cross-checked our work, advising us on how to deal with the production challenges.

      “The team had to deconstruct their traditional approaches and start with basic building blocks. Initially it was frustrating, but then there was the mental switch. The production pipeline started to emerge. Our first episode took the longest time because it was trial and error, with a lot of back and forth to get it right from the visual perspective, story perspective, production perspective and so on.”

      The 10% that the Blink team takes pride in investing in internal projects was spent largely on training its 3D artists to restructure their thinking in terms of rigging, texturing and modelling for mixed reality while introducing them to software such as Unity and Microsoft Visual Studio.

      Understanding the technology was centre stage, but Kichi and Habib knew they still had a story to tell.

      Understanding the technology was centre stage, but Kichi and Habib knew they still had a story to tell. Only now, in mixed reality, the curious Karim and the lantern robot Noor were imparting their values in the viewer’s living room or bedroom.

      On the radical shift in canvas, Kichi says: “When we started working with the team in LA, we did not know much about the HoloLens. And while they knew the technology, what we discovered was because it was the first time they were tackling storytelling, our questions posed challenges we both needed to find answers for.”

      Mixed reality is defined as an extension of VR and AR, creating environments in which digital and physical objects can interact. This definition was cold comfort for the scriptwriting team faced with issues of Karim having to shower or the need for time to pass, issues that are solved easily in any linear production.

      Habib explains the production conundrums: “For example, Karim and Noor can’t just come out of nowhere. You can have Karim drop into space, but you have to write, ‘He drops into space and lands on the ground.’ While there are limitations, new avenues of storytelling opened up. For the passage of time, we could not have the character say, “Oh, see you at three in the afternoon”.The dialogue-free nature of Karim and Noor placed an extra burden on us. Time lapse was used to show passage of time.

      “At the end of the day with mixed reality, if you are not engaging with your reality, why do it? You need a story that makes sense in your reality. Mixed reality is not a gimmick. The 3D props we created saved the day for us. Our characters engage with the props, taking the story forward.”

      The mixed reality workflow, currently down to six weeks from the original two months, began to emerge – albeit a workflow with no post-production, Hani explains.

      “We don’t have traditional post production with mixed reality. In linear production, you have compositing software. Here, you are doing real-time 3D rendering. Everything needs to be prepared ahead of time. Your texturing is the final texture. Real-time rendering is the final render. Noor, the lantern robot with light emerging from his belly, posed a particular challenge for us. Light is a visual effect that we normally do in post-production. With mixed reality, we need to do it as part of the programming.”

      While the world of AR, VR and MR is set to become a $165 billion industry by 2020, with MR described as a paradigm shift by experts, not many fully understand this fast developing digital phenomenon. Describing the process as plunging into the abyss with just questions and more questions, Habib says: “I told Hani we need to switch off the light in the script. However, unless the viewer switches off the lights, there is no light to switch off. It is weird. There are tricks you can deploy. Light is projected through the screens in front of the eyes, and if you add a darker colour, the light can be dimmed for that segment. The technical roadblocks did take time and effort in figuring out.”

      From a technical point of view, producing in mixed reality means the team has to walk the fine line between normal TV production and gaming technology.

      Kichi elaborates: “When you go into normal production, the computers with their massive RAM can handle any modelling object regardless of resolution. With modelling for mixed reality, you need to be careful – with a high polygon count, you will hit the ceiling imposed by the current HoloLens technology. Polygon, in modelling parlance, is the number of faces inside the topology of an object. You need to be specific and smart in using polygons and where to put an extra polygon. If you exceed the limit, the content will run with difficulty on the HoloLens.

      “At the same time, we are not producing a game. In gaming, people don’t really care about the characters. With Karim and Noor, we are still producing an episode where the character needs to engage with the audience through storytelling. So there is that fine line we need to walk. For instance, texturing has to be more enhanced than what an average game demands. Texturing is the process of colouring and laying the details on top of the 3D objects. Questions such as what is the type of material, is there a reflection, is it rough … in normal production, it is left to a traditional rendering process. With mixed reality, it needs to be done in real-time render as the audience engages with the virtual character.”

      Hani Kichi demonstrating the HoloLens

      Badro adds: “With the 3D nature of the action, script writing is not typical. When you are writing that Karim is doing one thing, you need to write how Noor is reacting as well. The storyboard artist needs to be aware of all the characters at all times.”

      Experts say believability is a core design principle in mixed reality. Transparent lenses, spatial sound and an understanding of the physical environment, Kichi explains, allow holograms to look, sound and behave like real objects, evoking an emotional engagement from the viewer. As we don the HoloLens and watch Karim and Noor grapple with the vending machine, we could choose to sit on any of the sofas, stand by the door, resize the characters or bend down on the floor and watch the action. There is no telling what we will do as a viewer and therein lies the challenge, according to Habib.

      “The number one challenge of mixed reality is you don’t have a camera with you. The child can decide from which angle he or she wants to watch the action. He can put the content wherever he wants. He can place the characters on the dining table, on the floor or on the bed, and watch the content. While we can add some virtual elements as props, the kid is seeing everything in his environment.”

      Mixed reality brings into play the critical concepts of spatial mapping and spatial sound, says Kichi.

      “If a virtual ball drops into the scene, it can first bounce on your table before touching the floor. A real-time scan by the HoloLens allows the unreal to become part of the real. As the viewer moves away from a sound-producing virtual object, the sound will lower in volume. Spatial mapping and spatial sound allow the experience to be immersive.”

      Mixed reality sounds and looks like magic, but Kichi assures us that it is all down to analysing data via the HoloLens.

      “The HoloLens scans your environment and creates a 3D model of your reality. In this model, we know where our holographic character is and where the virtual objects are. When the person wearing the HoloLens moves in his environment, a virtual camera literally replicates his movement – so when he gets closer to the holographic character, the virtual camera goes close to its 3D model.

      “The HoloLens is a computer, at the end of the day, but it is a computer that enables you to interact with the content within the Windows application in a holographic way. From your internet browser to an Excel sheet, to video and photos or social media, you can literally put all that on the table or on your wall and work, design or be entertained.”

      Habib likens the experience to the Iron Man character and his virtual screens, without the world-saving abilities.

      “Swiping the phone was an alien concept to us not long ago. I am sure hand gestures of air tapping and blooming that you need to get your HoloLens working will become second nature soon. Forget gamers and kids, the average housewife will end up wearing some sort of headset in the very near future to watch her favourite cooking show.”

      Blink Studios, Dubai

      From car design to medical education, the HoloLens is already being applied in various fields even as the team at Blink is poised to launch Karim and Noor on an immersive journey into space.

      There are constraints, Kichi admits, citing a limited field of view and RAM space, among others. He, however, points out that the HoloLens is still part of a developer’s kit and is being improved. Happily, MR now comes on different platforms and devices. Google Tango is a different way of experiencing MR through tablets and phones, Habib says.

      “You can project Karim and Noor from your phone on to any device and you can watch it as enlarged as you want. You are still experiencing mixed reality, but without the headsets, making it ideal for a younger audience. Imagine the child projecting Karim and Noor on his bed and watching an episode – the potential is endless.”

      With commercial interest already buzzing around MR, the team at Blink is optimistic about the future. And unlike the Middle East trend of adapting to new technology after it is established globally, the team at Blink has decided to take the plunge even as the technology is still evolving.

      Kichi says: “We knew from day one that the ROI would not be immediate. We decided to proceed because of a passion for innovation. Secondly, we believe that this is the future of content.”

      Justifiably proud of being a global pioneer in developing MR content, Habib predicts: “We have the production workflow in place, having unravelled the secrets of the technology over one and a half years of painstaking trial and error. In two years, this technology will be mainstream and we will be ready.”

      Tags: animationBlink StudiosHoloLensMicrosoftMixed reality

      Related Posts

      TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

      TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

      May 20, 2025
      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      March 17, 2025
      IBC 2024 draws 45,000+ visitors from 170 countries

      IBC 2024 draws 45,000+ visitors from 170 countries

      September 17, 2024
      Lebanese short film ‘Les Chenilles’ to screen at El Gouna Film Festival

      Tripoli Film Festival in Lebanon announces dates for 11th edition

      August 11, 2024
      Building a robust narrative

      Building a robust narrative

      August 5, 2024
      Creo announces inaugural edition of Sony Future Filmmaker Awards

      Sony Future Filmmaker Awards opens submissions for 2025 edition

      July 12, 2024

      Related News

      TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

      TwelveP Animation and Powerkids Entertainment to co-produce first international animated series from Abu Dhabi

      May 20, 2025
      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      March 17, 2025
      Tripoli Film Festival in Lebanon announces dates for 11th edition

      Tripoli Film Festival in Lebanon announces dates for 11th edition

      August 11, 2024
      Building a robust narrative

      Building a robust narrative

      August 5, 2024
      Sony Future Filmmaker Awards opens submissions for 2025 edition

      Sony Future Filmmaker Awards opens submissions for 2025 edition

      July 12, 2024
      Red Sea Fund opens submissions for third cycle of 2024

      Red Sea Fund opens submissions for third cycle of 2024

      June 8, 2024
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In