• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Using AI to keep history real

Using AI to keep history real

September 19, 2024
The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

July 10, 2025
Ad 1
Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

July 10, 2025
SES introduces new platform for live sports distribution

Dentsu launches sports analytics arm in MENA

July 9, 2025
Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

July 9, 2025
Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

July 9, 2025
Cinema Akil brings back ‘Summer of Classics’ season

Cinema Akil brings back ‘Summer of Classics’ season

July 9, 2025
Etisalat collaborates with Moonbug Entertainment

Moonbug releases report on what families truly expect from media and marketing

July 9, 2025
AFID awards celebrate Arab talent and storytelling

AFID awards celebrate Arab talent and storytelling

July 9, 2025
Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

July 9, 2025
Maxar secures $205m deals to advance MEA sovereign capabilities

Maxar secures $205m deals to advance MEA sovereign capabilities

July 9, 2025
Hisense display technology powers VAR viewing at FIFA Club WC 2025

Hisense display technology powers VAR viewing at FIFA Club WC 2025

July 8, 2025
ESA selects five companies for first stage of European Launcher Challenge

ESA selects five companies for first stage of European Launcher Challenge

July 8, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, July 10, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

    The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

    Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

    Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

    SES introduces new platform for live sports distribution

    Dentsu launches sports analytics arm in MENA

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Cinema Akil brings back ‘Summer of Classics’ season

    Cinema Akil brings back ‘Summer of Classics’ season

    Etisalat collaborates with Moonbug Entertainment

    Moonbug releases report on what families truly expect from media and marketing

    AFID awards celebrate Arab talent and storytelling

    AFID awards celebrate Arab talent and storytelling

    Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

    Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

    Maxar secures $205m deals to advance MEA sovereign capabilities

    Maxar secures $205m deals to advance MEA sovereign capabilities

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

      The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

      Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

      Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

      SES introduces new platform for live sports distribution

      Dentsu launches sports analytics arm in MENA

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Cinema Akil brings back ‘Summer of Classics’ season

      Cinema Akil brings back ‘Summer of Classics’ season

      Etisalat collaborates with Moonbug Entertainment

      Moonbug releases report on what families truly expect from media and marketing

      AFID awards celebrate Arab talent and storytelling

      AFID awards celebrate Arab talent and storytelling

      Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

      Spacetoon teams up with ALJ Sisters for animated series ‘Happiness Spreaders’

      Maxar secures $205m deals to advance MEA sovereign capabilities

      Maxar secures $205m deals to advance MEA sovereign capabilities

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home Interviews

      Using AI to keep history real

      Vijaya Cherian by Vijaya Cherian
      September 19, 2024
      in Interviews
      Using AI to keep history real

      A designer at work at Al Mashhad’s office in Dubai Studio City.

      ShareTweetPostEmail

      In an age when technology and creativity often intersect, Dubai broadcaster Al Mashhad TV has set a new standard with an AI-driven programme titled ‘Ramz Wa Athar’ (An Icon, A Legacy). In an exclusive interview with Vijaya Cherian, Nebras Hameed, Head of Creative Services at Al Mashhad, talks about the creative process and the challenges of integrating AI with historical storytelling.

      Ramz Wa Athar is a television show that explores the lives of scholars and thinkers from the Islamic Golden Age. Al Mashhad uses the power of AI with historical narratives to bring these influential figures to life. Spanning 11-13 minutes per episode, the programme showcases the possibilities of AI in reshaping traditional media formats, offering audiences a visually stunning experience.

      The team’s plan to integrate AI into Ramz Wa Athar was driven by a desire to transcend traditional storytelling methods, says Nebras Hameed, Head of Creative Services, Al Mashhad. “We wanted to push the boundaries of traditional storytelling to enhance our creative output. Our aim was to create a seamless blend of historical accuracy and modern innovation, making the rich history of the Islamic Golden Age accessible and engaging for contemporary audiences.”

      Besides enriching the viewer’s experience, the team also wanted to streamline the production process, significantly reducing the time required to produce complex scenes.

      “Integrating AI into Ramz Wa Athar is part of Al Mashhad’s strategic direction to utilise the power of technology. We wanted to provide an experience that transcends the boundaries of platforms to present bold and varied content based on cutting-edge technologies.”

      The team’s plan to integrate AI into ‘Ramz Wa Athar’ was driven by a desire to go beyond traditional storytelling methods, says Nebras Hameed.

      The creative process

      The creative journey began with extensive research into the lives of key historical figures, says Hameed. “We did in-depth research into the lives and contributions of key historical figures, utilising AI research tools. D-ID helped us achieve accurate lip-syncing for our AI-generated presenter, while Runway animated scenes to engage and captivate movements within each scene.”

      The team employed ChatGPT to draft prompts that would feed into Midjourney, an AI tool for generating images that visually represent these historical narratives. AI also helped animate the scenes and ensured accurate lip-syncing for the virtual presenter. The final composition was done in After Effects, where human creativity merged with AI-generated content, ensuring the storytelling was not only accurate but also compelling.

      AI was also used to enhance “the thematic depth and visual representation of complex historical concepts”, says Hameed. “It enhanced our ability to visualise complex scientific discoveries and philosophical ideas. For example, recreating the intricate workings of early astrolabes or visualising the thought processes of pioneering mathematicians became more immersive and accurate.”

      This allows the programme to offer viewers a deeper understanding of the intellectual achievements of the Islamic Golden Age, making complex ideas more accessible and engaging.

      Nebras Hameed, Head of Creative Services at Al Mashhad.

      Project challenges

      The project, however, was not without its challenges. One critical challenge in AI-driven media production is finding the right balance between human creativity and AI automation, says Hameed. For Ramz Wa Athar, this balance was achieved through a collaborative approach where AI served as an enhancer rather than a replacement for human creativity. This symbiosis ensured that while AI handled the technical aspects of visual and auditory production, the team guided the narrative, maintaining emotional depth and contextual accuracy.

      This also led to some interesting creative outcomes. Hameed elaborates: “One unexpected outcome was the spontaneous creation of unique visual styles that we hadn’t initially envisioned. AI’s ability to interpret our prompts in novel ways often led to visually striking and imaginative results.” These unanticipated results pushed the creative boundaries of the production team, leading to a richer and more diverse visual narrative.

      Audience engagement was another area in which AI made a significant impact. The dynamic animations and lifelike presenter created through AI technology captured viewers’ attention, making the historical content more interactive and visually appealing.

      “One of the biggest challenges was ensuring the AI-generated visuals and animations were historically accurate and contextually appropriate,” Hameed recalls. This required meticulous fine-tuning and a deep understanding of both the technology and the historical content, and was addressed through an iterative process of adjusting prompts and refining AI models, ensuring the final product met the standards set by the creative team.

      “It [AI] enhanced our ability to visualise complex scientific discoveries and philosophical ideas”, Nebras Hameed, Head of Creative Services at Al Mashhad

      Despite these challenges, the production team developed a streamlined workflow that seamlessly integrated AI tools at various stages of production. The secret lay in “regular communication and collaboration between our creative team members”. This ensured that the final product was cohesive and, he believes, of high quality.

      Ethical considerations and AI bias

      Incorporating AI into a project with such cultural and historical significance also required careful consideration of ethical implications. Al Mashhad was aware of the responsibility that came with using AI in this context, says Hameed. “Ethical considerations were paramount. We ensured that the AI’s outputs were historically accurate and culturally sensitive.” The team also addressed concerns about AI bias by carefully curating the datasets used to train the AI models, ensuring diversity and fair representation of the historical figures and contexts portrayed.

      All in all, Hameed calls Ramz Wa Athar a “resounding success, achieving its goal of merging historical storytelling with modern technology to create a captivating viewing experience”. Critical to this was a combination of skills – a deep understanding of AI technologies, historical research expertise and a substantial creative vision. Effective project management and resilience were also key, enabling the team to coordinate the various aspects of AI integration and content creation.

      The project provided valuable lessons for the team at Al Mashhad, says Hameed: “We learned that while AI can significantly enhance creativity and efficiency, human oversight is crucial to ensure the quality and accuracy of the content.”

      The programme’s success has set the stage for further exploration of AI tools in future projects, with Al Mashhad planning to enhance its workflow to better integrate them. The AI solutions developed for Ramz Wa Athar are highly scalable, making them adaptable to other types of content and genres.

      Hameed sees vast potential: “The AI technology used in Ramz Wa Athar is versatile and can be adapted for various other types of content, from documentaries to fictional narratives and even educational programmes. This adaptability opens up new possibilities for AI in content creation, limited only by the creative vision of the production teams.”

      Looking ahead, he sees AI playing an increasingly integral role in television production: “AI is set to revolutionise TV production by enhancing efficiency, expanding creative possibilities and enabling more personalised viewer experiences.”

      As AI technology continues to evolve, it is expected to become a standard tool in the industry, from preproduction to post-production, driving innovation and creativity in ways that are yet to be fully realised.

      Tags: AIAI content creationAI TechnologyAI toolsAI-driven programmeAl MashhadAl Mashhad TVauditory productionContent creationDubai broadcasterfeaturedpostNebras HameedRamz Wa AtharTV productionvisual production

      Related Posts

      A fresh take on news

      A fresh take on news

      February 8, 2023
      New normal inspires fresh storylines and alternative filming strategies

      A new TV station enters UAE market

      February 4, 2023
      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      December 19, 2022
      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      September 17, 2022
      Lebanese presenter Tony Khalife launches new media channel Al Mashhad

      Lebanese presenter Tony Khalife launches new media channel Al Mashhad

      June 8, 2022

      Related News

      A fresh take on news

      A fresh take on news

      February 8, 2023
      A new TV station enters UAE market

      A new TV station enters UAE market

      February 4, 2023
      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      December 19, 2022
      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      September 17, 2022
      Lebanese presenter Tony Khalife launches new media channel Al Mashhad

      Lebanese presenter Tony Khalife launches new media channel Al Mashhad

      June 8, 2022
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In