• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Moving to IP and cloud: Challenges and uptake

Moving to IP and cloud: Challenges and uptake

September 17, 2022
Sharjah International Film Festival for Children and Youth to begin this month

Sharjah International Film Festival for Children and Youth to begin this month

October 4, 2023
Latest TOD original series claims top spot

Latest TOD original series claims top spot

October 4, 2023
Delegates attend US-Africa commercial space stakeholders meeting

Delegates attend US-Africa commercial space stakeholders meeting

October 4, 2023
World Space Week starts today

World Space Week starts today

October 4, 2023
New multiplex cinema to rise in Saudi Arabia’s financial district

New multiplex cinema to rise in Saudi Arabia’s financial district

October 4, 2023
Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

October 4, 2023
Toshiba announces ‘Build Your Own Data Centre’ initiative in MEA

Toshiba announces ‘Build Your Own Data Centre’ initiative in MEA

October 4, 2023
Netflix surpasses 200m paid subscriptions

Netflix contemplates price rise

October 4, 2023
Paratus and Starlink ink reseller agreement for Africa

Paratus and Starlink ink reseller agreement for Africa

October 3, 2023
NASA Space Apps hackathon to take place in Oman next week

NASA Space Apps hackathon to take place in Oman next week

October 3, 2023
Arabsat launches new global content delivery platform

Arabsat launches new global content delivery platform

October 3, 2023
Saudi Space Agency participates in International Astronautical Congress

Saudi Space Agency participates in International Astronautical Congress

October 3, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Wednesday, October 4, 2023
BroadcastPro ME
  • News
    • All
    • Cinema Theatres
    • Esports
    • Podcasting
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Sharjah International Film Festival for Children and Youth to begin this month

    Sharjah International Film Festival for Children and Youth to begin this month

    Latest TOD original series claims top spot

    Latest TOD original series claims top spot

    Delegates attend US-Africa commercial space stakeholders meeting

    Delegates attend US-Africa commercial space stakeholders meeting

    World Space Week starts today

    World Space Week starts today

    New multiplex cinema to rise in Saudi Arabia’s financial district

    New multiplex cinema to rise in Saudi Arabia’s financial district

    Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

    Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

    Toshiba announces ‘Build Your Own Data Centre’ initiative in MEA

    Toshiba announces ‘Build Your Own Data Centre’ initiative in MEA

    Netflix surpasses 200m paid subscriptions

    Netflix contemplates price rise

    Paratus and Starlink ink reseller agreement for Africa

    Paratus and Starlink ink reseller agreement for Africa

    NASA Space Apps hackathon to take place in Oman next week

    NASA Space Apps hackathon to take place in Oman next week

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

    Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

    Decoding AI and new technologies in media

    Decoding AI and new technologies in media

    Embracing the diversified media supply chain

    Embracing the diversified media supply chain

    Exploring the evolution of graphics with next-level data handling

    Exploring the evolution of graphics with next-level data handling

    How the IS-12 control protocol can help simplifying IP workflows

    How the IS-12 control protocol can help simplifying IP workflows

    Creating cricket for a multi-platform viewership

    Creating cricket for a multi-platform viewership

    Is Arabic content ready to compete at the Content Olympics?

    Is Arabic content ready to compete at the Content Olympics?

    Shaping the narrative

    Shaping the narrative

    Lights, Camera, Generative AI!

    Lights, Camera, Generative AI!

    Monitoring solutions transition to active mode

    Monitoring solutions transition to active mode

    Trending Tags

    • Videos
      Panel Discussion : TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future

      Presentation: Optimising Playout Costs: Maximising Automation Potential

      Panel Discussion : TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future

      Panel Discussion : TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future

      AR Rahman at the launch of the Reinvent docu-series from Firdaus Studio, Expo City Dubai

      AR Rahman at the launch of the Reinvent docu-series from Firdaus Studio, Expo City Dubai

      The BroadcastPro ME Manufacturer Awards 2023 – a more detailed video

      The BroadcastPro ME Manufacturer Awards 2023 – a more detailed video

      The BroadcastPro ME Manufacturer Awards 2023 – highlights

      The BroadcastPro ME Manufacturer Awards 2023 – highlights

      Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

      Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

      Said Bacho speaks about Editshare’s special presence at CABSAT

      Said Bacho speaks about Editshare’s special presence at CABSAT

      Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

      Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

    • Opinion
      IBC2023, the premise of a hybrid world?

      IBC2023, the premise of a hybrid world?

      Made in the UAE – with pride

      Insights from IBC 2023

      Generative AI Applications in OTT Development: A Paradigm Shift

      Generative AI Applications in OTT Development: A Paradigm Shift

      Unlocking the power of data

      Unlocking the power of data

      New normal inspires fresh storylines and alternative filming strategies

      KSA drives content transformation in GCC

      Exploring the landscape of Arab cinema: Insights from Amman Projects Market 2023

      Exploring the landscape of Arab cinema: Insights from Amman Projects Market 2023

      An exploration of challenges brands face when implementing AR/VR at events

      An exploration of challenges brands face when implementing AR/VR at events

      Tapping into the metaverse for news production

      Tapping into the metaverse for news production

      New normal inspires fresh storylines and alternative filming strategies

      The impact of AI on the broadcast industry

      FAST Track to Success: The New Era of Streaming

      FAST Track to Success: The New Era of Streaming

    • Interviews
      • All
      • Lounge
      Plotting an independent path

      Plotting an independent path

      New ASBU cloud platform offers silver lining to members

      New ASBU cloud platform offers silver lining to members

      Exclusive: Omar Hilal on ‘Voy! Voy! Voy!’ ahead of theatrical release

      Exclusive: Omar Hilal on ‘Voy! Voy! Voy!’ ahead of theatrical release

      Building on the Bedrock of Streaming

      Building on the Bedrock of Streaming

      Total inspiration

      Total inspiration

      Exploring France Médias Monde’s Middle East quest

      Exploring France Médias Monde’s Middle East quest

      Advanced Media’s Pejman Ghorbani on DJI’s new launches in MENA

      Advanced Media’s Pejman Ghorbani on DJI’s new launches in MENA

      Reel of Fortune

      Reel of Fortune

      Wired for adventure

      Wired for adventure

      Shaping the narrative

      Shaping the narrative

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      Sharjah International Film Festival for Children and Youth to begin this month

      Sharjah International Film Festival for Children and Youth to begin this month

      Bahrain Film Festival to kick off on October 5

      Bahrain Film Festival to kick off on October 5

      Dubai International Content Market 2023

      Dubai International Content Market 2023

      E-Ramadan Content Market 2023

      E-Ramadan Content Market 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Cinema Theatres
      • Esports
      • Podcasting
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Sharjah International Film Festival for Children and Youth to begin this month

      Sharjah International Film Festival for Children and Youth to begin this month

      Latest TOD original series claims top spot

      Latest TOD original series claims top spot

      Delegates attend US-Africa commercial space stakeholders meeting

      Delegates attend US-Africa commercial space stakeholders meeting

      World Space Week starts today

      World Space Week starts today

      New multiplex cinema to rise in Saudi Arabia’s financial district

      New multiplex cinema to rise in Saudi Arabia’s financial district

      Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

      Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

      Toshiba announces ‘Build Your Own Data Centre’ initiative in MEA

      Toshiba announces ‘Build Your Own Data Centre’ initiative in MEA

      Netflix surpasses 200m paid subscriptions

      Netflix contemplates price rise

      Paratus and Starlink ink reseller agreement for Africa

      Paratus and Starlink ink reseller agreement for Africa

      NASA Space Apps hackathon to take place in Oman next week

      NASA Space Apps hackathon to take place in Oman next week

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

      Sony LIV will adapt Yes Studios’ crime thriller “Magpie”

      Decoding AI and new technologies in media

      Decoding AI and new technologies in media

      Embracing the diversified media supply chain

      Embracing the diversified media supply chain

      Exploring the evolution of graphics with next-level data handling

      Exploring the evolution of graphics with next-level data handling

      How the IS-12 control protocol can help simplifying IP workflows

      How the IS-12 control protocol can help simplifying IP workflows

      Creating cricket for a multi-platform viewership

      Creating cricket for a multi-platform viewership

      Is Arabic content ready to compete at the Content Olympics?

      Is Arabic content ready to compete at the Content Olympics?

      Shaping the narrative

      Shaping the narrative

      Lights, Camera, Generative AI!

      Lights, Camera, Generative AI!

      Monitoring solutions transition to active mode

      Monitoring solutions transition to active mode

      Trending Tags

      • Videos
        Panel Discussion : TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future

        Presentation: Optimising Playout Costs: Maximising Automation Potential

        Panel Discussion : TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future

        Panel Discussion : TV Broadcasting 2.0: Innovations in Generative AI, Cloud, and Streaming for the Future

        AR Rahman at the launch of the Reinvent docu-series from Firdaus Studio, Expo City Dubai

        AR Rahman at the launch of the Reinvent docu-series from Firdaus Studio, Expo City Dubai

        The BroadcastPro ME Manufacturer Awards 2023 – a more detailed video

        The BroadcastPro ME Manufacturer Awards 2023 – a more detailed video

        The BroadcastPro ME Manufacturer Awards 2023 – highlights

        The BroadcastPro ME Manufacturer Awards 2023 – highlights

        Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

        Tajani Bouqentar highlights ST Engineering iDirect’s new products at CABSAT

        Said Bacho speaks about Editshare’s special presence at CABSAT

        Said Bacho speaks about Editshare’s special presence at CABSAT

        Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

        Tim Banks shares Grass Valley’s Middle East success stories at CABSAT

        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

      • Opinion
        IBC2023, the premise of a hybrid world?

        IBC2023, the premise of a hybrid world?

        Made in the UAE – with pride

        Insights from IBC 2023

        Generative AI Applications in OTT Development: A Paradigm Shift

        Generative AI Applications in OTT Development: A Paradigm Shift

        Unlocking the power of data

        Unlocking the power of data

        New normal inspires fresh storylines and alternative filming strategies

        KSA drives content transformation in GCC

        Exploring the landscape of Arab cinema: Insights from Amman Projects Market 2023

        Exploring the landscape of Arab cinema: Insights from Amman Projects Market 2023

        An exploration of challenges brands face when implementing AR/VR at events

        An exploration of challenges brands face when implementing AR/VR at events

        Tapping into the metaverse for news production

        Tapping into the metaverse for news production

        New normal inspires fresh storylines and alternative filming strategies

        The impact of AI on the broadcast industry

        FAST Track to Success: The New Era of Streaming

        FAST Track to Success: The New Era of Streaming

      • Interviews
        • All
        • Lounge
        Plotting an independent path

        Plotting an independent path

        New ASBU cloud platform offers silver lining to members

        New ASBU cloud platform offers silver lining to members

        Exclusive: Omar Hilal on ‘Voy! Voy! Voy!’ ahead of theatrical release

        Exclusive: Omar Hilal on ‘Voy! Voy! Voy!’ ahead of theatrical release

        Building on the Bedrock of Streaming

        Building on the Bedrock of Streaming

        Total inspiration

        Total inspiration

        Exploring France Médias Monde’s Middle East quest

        Exploring France Médias Monde’s Middle East quest

        Advanced Media’s Pejman Ghorbani on DJI’s new launches in MENA

        Advanced Media’s Pejman Ghorbani on DJI’s new launches in MENA

        Reel of Fortune

        Reel of Fortune

        Wired for adventure

        Wired for adventure

        Shaping the narrative

        Shaping the narrative

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        Sharjah International Film Festival for Children and Youth to begin this month

        Sharjah International Film Festival for Children and Youth to begin this month

        Bahrain Film Festival to kick off on October 5

        Bahrain Film Festival to kick off on October 5

        Dubai International Content Market 2023

        Dubai International Content Market 2023

        E-Ramadan Content Market 2023

        E-Ramadan Content Market 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home Tech Features

      Moving to IP and cloud: Challenges and uptake

      Nicolas Hans by Nicolas Hans
      September 17, 2022
      in Tech Features
      Moving to IP and cloud: Challenges and uptake
      ShareTweetPostEmail

      IP technology and the move to the cloud remain hot topics for broadcasters and production houses. At the recent BroadcastPro Tech Summit, industry experts explored new opportunities, existing challenges and novel ways to address them. Nicolas Hans, Partner at Broadcast Solutions MEA, who moderated this panel, shares some of the key takeaways from the discussion.

      According to the annual Devoncroft Big Broadcast Survey released last April at NAB, IP and cloud are the top two areas of spending for broadcast and media organisations around the world. The adoption of IP technology and the move to the cloud, however, are two distinct trends.

      Where IP technology, a decade ago, was about implementing file-based workflows, today it focuses on replacing baseband signal distribution with IP-based audio and video streams. It seeks to change SDI routers to Ethernet switches and replace proprietary equipment with IT servers. In a broadcast facility, this means trading HD-SDI cabling for SMPTE-2110 signals over fibre. In remote bureaus and production galleries, it is about swapping SDI over coax for NDI over Ethernet. When it comes to distribution and remote contribution, deployments replace dark fibre with MPLS data links, and replace point-to-point DVB satellite transmission systems with encoders that use the public internet.

      “One of the challenges when implementing IP and cloud in your operations is the unknown. We call it the Pandora’s box effect” – Ali Husseini, Director of Broadcast Operations and Creative Services, Fadaat Media

      The move to cloud is a different story. It’s about moving servers, storage, switches or even edit suites to third-party cloud service providers (CSPs). This ’lift and shift’ of on-premises infrastructure comes down to replacing capital expenditure with operating expenses: the acquisition of IT servers is replaced by the renting of computing power from CSPs or vendors.

      Raad Haddadin, Senior Vice President of Technology, Arab Telemedia Group

      Exploring the opportunity to move to cloud is even more relevant since the recent announcement that AWS is expanding its presence in the Middle East. After Azure and Oracle, Amazon is deploying three data centres across the UAE. This local presence will lead to lower latency, ideal for broadcast applications, and address the requirements for a sovereign cloud that many public broadcasters have.

      To better investigate this move to IP and cloud, the BroadcastPro Tech Summit featured four media professionals from production companies and broadcasters. The panel explored the opportunities and challenges of adopting these new technologies.

      Raad Haddadin, Senior Vice President of Technology with Arab Telemedia Group in Jordan, shared how his group has ambitious plans to launch a linear satellite channel and OTT platform. Peter Van Dam, CEO of AV Consulting, a production company which does extensive work in Saudi Arabia, described how the Kingdom is enabling remote productions by rolling out a nationwide IP infrastructure. Ali Husseini, Director of Broadcast Operations and Creative Services with Fadaat Media, detailed how SMPTE 2110 and cloud services allow workflow reengineering at Al Araby’s new facilities in Doha; and Srinivas Kuppa, Head of Technology with Al Mashhad, a new digital platform recently announced by Tony Khalifa, explained the challenges of designing and implementing a new channel from scratch.

      Established in London in 2014, Al Araby TV is consolidating operations in Doha and betting big on SMPTE-2110. “We are running a complex project,” explained Husseini. “We took advantage of our move to really explore the benefits of IP and the cloud. We all claim that we’re going 100% IP; unfortunately, it doesn’t exist. I can say that we are about 92% there. The infrastructure is still based on a hybrid model that combines an IP core with SDI gateways. Today, that’s probably the best you can do for news and sports channels.”

      “We need to create more content and people still want to have quality … we can’t count on people building OBs and big galleries that we only use a few days each week … that will not serve anyone in the long run” – Peter Van Dam, CEO, AV Consulting LLC

      At Arab Telemedia Group, a regional production house operating for forty years, in-house IP infrastructure remains file-based, as detailed by Raad Haddadin. “We are already working with 2K and 4K, and we recently invested in a post-production system which gives us the ability to produce in 6K and can even take us up to 8K.”

      Peter Van Dam, CEO, AV Consulting LLC

      IP is mainly opening new opportunities in terms of distribution: “We are using our thousands of hours of archived content to launch a new channel, which will mainly leverage all our library of TV shows. This free-to-air channel will also have a very strong presence on all OTT, TV and mobile platforms. We’ll explore various business models: VOD, SVOD and subscriptions.”

      Designed as a digital-first platform, Al Mashhad adopted a hybrid architecture. “We never considered putting our core headquarters in the cloud,” explained Srinivas Kuppa. “We considered a full IP implementation; however, because of supply chain issues, we had to revisit our aspirations and adopt a hybrid approach.” The core of the channel relies on standard SDI infrastructure, while contribution and distribution leverage IP. Bureaus take advantage of NDI and SRT contributions.

      As a live production house, AV Consulting witnessed first-hand how IP technology is enabling hybrid remote production in Saudi Arabia. “I was one of the drivers behind the new media network in Saudi,” explained Peter Van Dam. “This media network was the first phase of combining OB trucks on-site and on-location with remote production facilities. To do so, the infrastructure needs to be there. The first part that was put in place is an MPLS network between the main sports and entertainment venues of 10Gbps. The set-up is redundant with main and backup links and can scale up to 40Gbps. On top of that, we have 3Gbps internet connectivity in most venues. This combination is ideal for us to start focusing on cloud-based production.”

      Cloud enables new workflows – if you can afford it

      The adoption of cloud technology greatly varies by industry, Haddadin explained. “It depends where you work as a CTO. When you’re working in a news environment, it’s different than when you are working in a post-production or entertainment environment. It depends on what your business requirements and budgets are. It also depends on the city or country you are working from: the internet is not stable in all countries. Eventually we will shift to the cloud.”

      For live production, cloud brings flexibility, as Van Dam illustrated. “The Super Bowl was a production for the Saudi Sports Company (SSC) and was aired on MBC and across several OTT platforms. The production and commentating were completely done in the cloud. This gave us great scalability and flexibility. The footprint was very small. We had two technicians onsite and a small production team. We were on location five days prior to the event. We made fifteen- to twenty-minute contributions each day leading to the competition and ran a five-hour production on game day. We integrated local live feeds with remote commentary via the cloud, and it all worked fine.”

      “Check with cloud vendors to make sure that your data is fully secure. Because most of the time, they tell you that ‘our servers are secure’, but they never mention whether the data is secure” – Raad Haddadin, Senior Vice President of Technology, Arab Telemedia Group

      At Al Araby, Husseini took the drastic decision to move the channel’s archives to the cloud. “We started an initiative with one of the leading partners in the market to extract media from our archives, clean it, create fresh metadata based on our requirement, and upload the corresponding proxies to the cloud. So regardless of whether the content is in London or stored in Doha, the low-resolution proxy copy will be available on the cloud and remain accessible to everyone. We will use the linking stitching method between these low-res proxies and the high-resolution files available on-premises.”

      Srinivas Kuppa, Head of Technology, Al Mashhad

      This move was motivated by logistics and the need to improve legacy workflows. “In my career, I did two types of digitisations and moved hundreds of hours of content across continents, and each time it was a painful and costly transition,” explained Husseini. “But the drive was the workflow. In a typical ENG operation, a correspondent shoots in the field, edits on his or her laptop, and uploads the package eventually using a file accelerator. Then a media manager downloads it, approves it and checks it into storage to make it available to other journalists.

      “One of the tricky parts is when correspondents are looking for archived material. They usually leave black inserts in their package. They send it back to base. The archivist and the media manager will find a new, archived piece. They will put it in the headquarters and then it will be sent for playout and distribution. With this cloud platform, we want archives to be accessible to everyone. Content creators, contributors, correspondents … anyone who wants to access the media will have access to it. You create your rough cuts, your marks, your EDLs, and then the cloud platform will do the stitching and linking back to base.”

      For post-production facilities the cloud remains too costly, according to Haddadin. “You can have some servers and some edit workstations set up in the cloud. As for storage, at the end of the day you still need to have it on-premises, because when you are producing 2K, 4K – and right now we have 8K cameras – you can imagine the file sizes that you need to store. The cloud is too dependent on how stable the internet speed you have is, not to mention the cost of storage. When it comes to post-production, producing movies, TV shows and documentaries, storage-wise it’s not the best option for us.”

      Cloud and IP deployment: A Pandora’s box

      “One of the challenges when implementing IP and cloud in your operations is the unknown,” explained Husseini. “We call it the Pandora’s box effect. When you are building from scratch, you explore every single product, every single workflow and map the right tools to each workflow. Many industry vendors will claim that they have the end-to-end solution, but none do. When you start digging deep inside these workflows, you start to discover issues. One of the challenges is that you need to know when to stop, because it can be endless and you can keep on going forever. So my advice is to focus on the foundation, focus on the infrastructure, make it scalable and future-proof, and release new workflows as distinct work packages in an agile way.”

      To fight this effect, Srinivas Kuppa suggested, “Vendors should focus more on a solution-centric approach rather than a product-centric approach. Why I say this is because different vendors have different types of expertise and have a variety of solutions. If their solutions do not interconnect with each other on the cloud within the same data centres, the gaps will increase.”

      Collaboration is key

      Asked what advice they would give to CTOs and technical teams transitioning to IP and cloud, panellists had different takes.

      Ali Husseini, Director of Broadcast Operations and Creative Services, Fadaat Media

      For Haddadin, bandwidth costs and data security are the priorities. “Make sure there is no interruption in service, and compare the cost of deployment in the cloud with the deployment of on-premises hardware. What’s more, check with cloud vendors to make sure that your data is fully secure. Because most of the time, they tell you that ‘our servers are secure’, but they never mention whether the data is secure. They tell you that ‘our system is stable, your servers are stable, everything is secure’, but what about the data itself?”

      For Husseini, training is key. “I think that vendors need to invest more time into free open-source learning platforms – make these available, allow for tests and trials to help people familiarise themselves. They need to set up more conferences and more accreditations for technology and operational staff. Technology can be very advanced and proven, but if you don’t find the right people to operate it, why should you need it?”

      For Van Dam, research and innovation are key. “Keep on trying, keep on testing, keep on checking. Don’t stay with one vendor, but look at the other ones. Look at possible combinations and work together with vendors. Don’t give up, and try to push yourself and the people around you. That’s the main thing. Keep everybody in the loop and keep everybody alert and challenge them. Let them try, let them fail. Let them try again. I believe the risk is decreasing with most of the platforms that we can use today. The real risk is that we are getting more channels, we are getting more OTT platforms. We need to create more content and people still want to have quality, and we can’t count on people building OBs and big galleries that we only use a few days each week and that will not serve anyone in the long run.”

      For Kuppa, the road ahead is clear. “Cloud is coming. IP is coming. It is a migration, the path that we must adopt. Be ready for it. That’s my advice. Be ready. Be prepared with smart metadata and get ready for the future. It’s coming.”

      Tags: Al Araby’s new facilitiesOracleAV ConsultingCEO of AV ConsultingAli HusseiniSuper BowlfeaturedpostArab Telemedia groupAl MashhadTVAmazonSrinivas KuppaAzureAl Araby TVmbcPeter Van DamFadaat MediaOTTTV showsDevoncroft Big Broadcast SurveyNABIP technologySDI routerscloudSaudi Sports CompanyEthernet switchesRaad HaddadinBroadcastPro Tech SummitSMPTE-2110 signalsIPNicolas Hans

      Related Posts

      New normal inspires fresh storylines and alternative filming strategies

      Broadcast industry gears up for IBC 2022

      September 6, 2022
      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      June 22, 2022
      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      June 14, 2022
      Breaking new ground with the cloud

      Breaking new ground with the cloud

      August 12, 2021
      New normal inspires fresh storylines and alternative filming strategies

      Virtual conferences bring new perspectives to the table

      August 10, 2021
      BroadcastPro to bring experts together for virtual tech summit

      BroadcastPro to bring experts together for virtual tech summit

      June 10, 2021

      Related News

      Broadcast industry gears up for IBC 2022

      Broadcast industry gears up for IBC 2022

      September 6, 2022
      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      June 22, 2022
      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      June 14, 2022
      Breaking new ground with the cloud

      Breaking new ground with the cloud

      August 12, 2021
      Virtual conferences bring new perspectives to the table

      Virtual conferences bring new perspectives to the table

      August 10, 2021
      More Related News

      Popular Stories

      • Etisalat by e& launches mobile cloud gaming platform

        Etisalat by e& launches mobile cloud gaming platform

        742 shares
        Share 297 Tweet 186
      • Manga Productions secures distribution rights for anime series ‘Captain Tsubasa’ in MENA

        662 shares
        Share 265 Tweet 166
      • Museum of the Future to host Climate Film Festival during Climate Future Week

        651 shares
        Share 260 Tweet 163
      • KSA media house Alamiya acquires Lyra Pictures

        641 shares
        Share 256 Tweet 160
      • Intigral bags two prize at Global Brands Magazine Awards 2023

        639 shares
        Share 256 Tweet 160

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      ×