• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Vlad Borovina on why the stakeholders should be at Dubai International Content Market

Vlad Borovina on why the stakeholders should be at Dubai International Content Market

December 6, 2018
Red Sea International Film Festival opens film submissions for second edition

Red Sea International Film Festival opens submissions for fifth edition

May 30, 2025
Ad 1 Ad 3
Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

May 30, 2025
MAD Solutions brings six short films to Rotterdam Arab Film Festival

MAD Solutions brings six short films to Rotterdam Arab Film Festival

May 30, 2025
Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

May 30, 2025
Animotion Media partners with HappyKids to expand access to children’s content

Animotion Media partners with HappyKids to expand access to children’s content

May 30, 2025
Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

May 29, 2025
Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

May 29, 2025
Rotana Media Services becomes exclusive media sales partner for stc tv

Rotana Media Services becomes exclusive media sales partner for stc tv

May 29, 2025
TikTok tops 2bn downloads globally

SRMG partners with TikTok to empower content creators across KSA and MENA region

May 29, 2025
Ventum Tech and Disguise announce strategic GCC partnership

Ventum Tech and Disguise announce strategic GCC partnership

May 29, 2025
Algerian film ‘Algiers’ to hold world premiere at Rhode Island Film Festival

Algerian film ‘Algiers’ set to screen in Abu Dhabi

May 28, 2025
Cairo Film Fest sets new date to avoid clash with RSIFF

Cairo International Film Festival opens submissions for 46th edition

May 28, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, May 30, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Red Sea International Film Festival opens film submissions for second edition

    Red Sea International Film Festival opens submissions for fifth edition

    Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

    Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

    MAD Solutions brings six short films to Rotterdam Arab Film Festival

    MAD Solutions brings six short films to Rotterdam Arab Film Festival

    Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

    Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

    Animotion Media partners with HappyKids to expand access to children’s content

    Animotion Media partners with HappyKids to expand access to children’s content

    Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

    Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

    Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

    Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

    Rotana Media Services becomes exclusive media sales partner for stc tv

    Rotana Media Services becomes exclusive media sales partner for stc tv

    TikTok tops 2bn downloads globally

    SRMG partners with TikTok to empower content creators across KSA and MENA region

    Ventum Tech and Disguise announce strategic GCC partnership

    Ventum Tech and Disguise announce strategic GCC partnership

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Trending Tags

    • Videos
      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      The Power of Podcasts & Audio Streaming in Saudi Arabia

      The Power of Podcasts & Audio Streaming in Saudi Arabia

    • Opinion
      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Red Sea International Film Festival opens film submissions for second edition

      Red Sea International Film Festival opens submissions for fifth edition

      Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

      Northrop invests $50m in Firefly Aerospace to advance Eclipse launch vehicle

      MAD Solutions brings six short films to Rotterdam Arab Film Festival

      MAD Solutions brings six short films to Rotterdam Arab Film Festival

      Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

      Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

      Animotion Media partners with HappyKids to expand access to children’s content

      Animotion Media partners with HappyKids to expand access to children’s content

      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

      Rocket Lab to acquire EO/IR payload developer Geost in $275m deal

      Rotana Media Services becomes exclusive media sales partner for stc tv

      Rotana Media Services becomes exclusive media sales partner for stc tv

      TikTok tops 2bn downloads globally

      SRMG partners with TikTok to empower content creators across KSA and MENA region

      Ventum Tech and Disguise announce strategic GCC partnership

      Ventum Tech and Disguise announce strategic GCC partnership

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        The Power of Podcasts & Audio Streaming in Saudi Arabia

      • Opinion
        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad SimplyLive Ad ibc Ad Rossvideo Ad
      Home Interviews

      Vlad Borovina on why the stakeholders should be at Dubai International Content Market

      Vijaya Cherian by Vijaya Cherian
      December 6, 2018
      in Interviews
      ShareTweetPostEmail

      Dubai International Content Market, a new and rejuvenated version of MyContent, will be hosted in Dubai from December 9-10, 2018. In conversation with Vlad Borovina, Project & Sales Manager, prior to the event.rnrn

      Vlad Borovina.

      Dubai International Content Market, a new and rejuvenated version of MyContent, will be hosted at Jumeirah Beach Hotel Conference Centre for the first time this year from December 9-10, 2018. BroadcastPro ME catches up with Vlad Borovina, Project & Sales Manager, for a quick chat prior to the event

      How will DICM be different from MyContent?

      Dubai International Content Market (DICM) is built on the backbone of what the industry used to know as the MyContent exhibition, which was organised at Dubai World Trade Centre last October. DICM 2018 comes with several new elements right from the team organising it and the participating formula to the selection of participants, and even the dates and the venue.

      Take the ‘plug & work’ exhibiting offer, for instance. We are providing a turnkey solution for our exhibitors, who are primarily content sellers and service providers. Each of the 54 stands available are custom-made, ready-built and include everything from building to furniture to printing and Wi-Fi. Basically, once someone books a stand, they don’t have to worry about anything except booking their trip to Dubai and bringing their laptop.

      We also wanted to be careful to attract the right audience to this event and have deliberately ensured it is no longer free to attend. It’s a two-day show and people’s time is very limited. On-site registration is at a nominal fee of AED 462 (approx. USD 125).

      Regarding the dates, we moved the event to December because the Dubai International Film Festival was a popular event on everyone’s calendar. Having the event in December also means moving further away from MIPCOM, which usually takes place at the end of October.

      Jumeirah Beach Hotel is also a glamorous and iconic destination, and close to Dubai Media City. If we look at other markets, such events are held at similar venues.

      Do you have any figures on the MENA content market and why Dubai needs such an event?

      The MENA region is a huge market of 20+ countries with more than 1,000 broadcasters and numerous SVOD platforms. Many of the region’s 75 telecoms companies are also delivering content services. With the opening of the Saudi market, home to one of the biggest untouched markets, it’s obvious that MENA is on everyone’s agenda. In the Middle East, there is no place like Dubai in terms of logistics, safety, facilities, technology and travel. If we are to have such an event, it needs to be in Dubai.

      With the Dubai Film Market almost gone with DIFF’s departure, will DICM take on that role? Do you intend to expand to include grants and engage with forces on that front?

      It was announced that DIFF will be organised bi-annually and slated to take place in 2019. I don’t really see a clash in the target audience between DFM and DICM, but more of a potential partnership if any. DICM welcomes creators, distributors and buyers of many types of content ranging from animation, comedy, drama, formats, gameshows to TV Series and feature films. The main focus of DICM is to keep that B2B aspect of the event and become a networking platform for its participants.

      Where are your exhibitors from?

      We have a number of exhibitors taking part this year with interesting content or key services provided. They come from this region of course, and also, Canada, the UK, France, Nigeria, India, Japan and other places with the main goal of doing business with the region. We have had many re-bookings from last year and this shows that people have understood our new vision and new concept. Dubai Media City is one of our new exhibitors this year and boasts the biggest stand. They will also have a slot in our conference programme.

      What new features have you introduced this year and what launches, deals are you expecting people to announce? You must be privy to some information?

      We have expanded our target audience to Central & Eastern Europe in terms of buyers, creating a diversity of interests for the two-day event. We also allocated more resources to the matchmaking platform, which is managed now by my colleague, Irina Deaconu, who comes with many years of experience in this key element of organising an exhibition. With such a diversity of exhibitors, I’m sure many deals will be signed. We will have some interesting announcements during the conference programme, but I will leave it to the speakers to do that.

      What challenges are your exhibitors facing at the moment and how have you hoped to address them through your event?

      I have been in the Media Events industry for many years and those days of spending thousands on building a stand are gone. Nowadays, companies and individuals need only a table and two chairs to open their laptop and discuss with the client. It’s all about the ROI and that’s what we deliver – a real good return of investment taking into consideration the business, the networking and the exposure exhibitors get at Dubai International Content Market.

       

       

      Tags: DICMDubai International Content MarketfeaturedpostmycontentVlad Borovina

      Related Posts

      Red Sea International Film Festival opens film submissions for second edition

      Red Sea International Film Festival opens submissions for fifth edition

      May 30, 2025
      MAD Solutions brings six short films to Rotterdam Arab Film Festival

      MAD Solutions brings six short films to Rotterdam Arab Film Festival

      May 30, 2025
      Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

      Inter Medya licenses Turkish drama ‘Heartstrings’ to Romania

      May 30, 2025
      Animotion Media partners with HappyKids to expand access to children’s content

      Animotion Media partners with HappyKids to expand access to children’s content

      May 30, 2025
      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      Vox Cinemas hosts UAE premiere of ‘Restart’ ahead of regional release

      May 29, 2025
      Rotana Media Services becomes exclusive media sales partner for stc tv

      Rotana Media Services becomes exclusive media sales partner for stc tv

      May 29, 2025

      Related News

      Ramadan 2025 sees record-breaking viewership across MENA, APAC and Africa: DICM

      Ramadan 2025 sees record-breaking viewership across MENA, APAC and Africa: DICM

      April 30, 2025
      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      January 22, 2025
      Russian productions grab the spotlight at DICM

      Russian productions grab the spotlight at DICM

      November 28, 2024
      DICM 2024 set to host global content industry leaders

      DICM 2024 set to host global content industry leaders

      August 22, 2024
      Ramadan 2024 sparks surge in user engagement on digital platforms: DICM

      Ramadan 2024 sparks surge in user engagement on digital platforms: DICM

      May 3, 2024
      DICM to launch its first online Ramadan content market in 2021

      DICM to launch its first online Ramadan content market in 2021

      September 24, 2020
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In