The shows scheduled to air on ADM channels include '350 grams', 'Alaikhtiar 2', 'Banat Massoud', and 'Lisan Al Dhad' among others.
Abu Dhabi Media (ADM) has launched a comprehensive Ramadan campaign Hatha Waqtaha across all its media channels. The campaign features 16 exclusive programmes and productions with Emirati, Gulf, and Arab stars.
The line-up also includes a variety of Ramadan-themed religious, social, cultural and heritage programmes, reflecting ADM’s commitment to providing innovative, audience-centric content across audio-visual, print and digital platforms.
This new campaign is an extension of the #Hadhreen campaign which was launched in early 2020, to offer enhanced content and shows to viewers during Ramadan.
Speaking about the campaign, Abdul Raheem Al-Bateeh Al-Nuaimi, Acting General Manager of Abu Dhabi Media, said: “Our brand new and exclusive Ramadan content, developed by experienced local talent in anticipation of this season, is a reflection of Abu Dhabi Media’s commitment to providing quality content to audiences across the region. We have curated special shows based on studies and research conducted, to offer enhanced viewing experiences across all platforms, in turn, consolidating our leading position in the media industry.”
The shows scheduled to air on ADM channels include the exclusive Gulf thriller Heen Ra’at (When She Saw) starring Khaled Amin, Amal Muhammad and Laila Abdullah, which captures the story of two girls who tragically lost their loved ones in a terrorist bombing.
Kuwaiti drama Matar Sayf (Summer Rain), starring the eminent Saad Al Faraj, which tells the story of Noura, a wealthy woman who marries a middle-class man and lives happily until he passes away. Struggles begin when she bears the responsibility of raising her children all by herself.
Syrian thriller 350 Grams, starring Salloum Haddad and Abed Fahed, about a seasoned lawyer who lives an extravagant lifestyle but suddenly becomes seriously ill.
The ADtv app will exclusively stream the Syrian series Ala Safeeh Sakhin, a thrilling social drama about the difficulties of immigration and expatriation, starring Salloum Haddad, Basem Yakhour and Amal Bou Shousha.
Abu Dhabi Media’s Publishing Department has launched 32 media initiatives which include shows as well as interactive, entertaining contests and initiatives. Most notably, Al Ittihad newspaper is launching Al Ittihad digital channel, Al Ittihad Mojaz, and a digital newsletter in different languages, in addition, to Think with Al Ittihad cultural contest, and Ittihad Virtual Ramadan Majlis initiative across the UAE.
Zahrat Al Khaleej magazine is launching a special supplement, featuring Ramadan editorial topics, a recipe section with contributions from famous chefs, as well as discussions on topics of public interest, such as health and psychology, among others.
The Mohtawa digital platform will present a set of special initiatives and contests via its social media accounts, in addition to other special content during Ramadan.
The National Geographic Al Arabiya magazine will allocate special space on its digital platforms for its followers and readers under the title Our Ramadan Customs, offering them the opportunity to share their customs during this holy month via photographs. The magazine will publish the best photographs submitted.
Majid World is launching 15 initiatives, ranging from entertainment programmes and segments across the magazine, digital applications, social networking sites as well as the Majid channel. Most notably, it is introducing a special supplement for children about Ramadan prayers translated in English and Arabic, and the Basal and Fulful animation, which will be the first animation produced by Majid in the Egyptian dialect.
Abu Dhabi Radio Network is dedicating 65 daily/weekly and live/recorded radio shows and spots in line with the theme of Ramadan, with the aim of engaging audiences across all digital platforms.
Quran Kareem Radio will offer listeners 23 different segments and programmes, including 9 recorded programmes.
Abu Dhabi Radio plans to air 13 programmes, five of which will be live, including Studio 1, La Tshilon Ham, Sawt Al Mala’eb, Riyadha Mix, and Al Musabaqa Al Turathiya. Emarat FM will broadcast 16 different programmes, covering sports, music and comedy whereas Star FM will feature six programmes.
Abu Dhabi Media (ADM) earlier this year has appointed Mediasat, a Choueiri Group company, to handle advertising sales for its general entertainment TV channels, radio, digital and publishing, across the MENA region and beyond.