More than 10,000 hours of diverse content will be available for free on a single platform.
State-backed broadcaster Abu Dhabi Media has signed a strategic cooperation deal with Huawei to add ADtv app content to the Huawei AppGallery platform.
This partnership will allow Huawei smartphone users in the MENA region to have instant access to a wide range of entertainment content through the free ADtv app without having to switch between livestreaming platforms.
Commenting on the partnership, Haitham Alkathiri, Acting Executive Director of Abu Dhabi TV Network, said: “We are pleased to be partnering with Huawei and this opportunity will expand our reach among the audience in the Arab world via the official Huawei AppGallery platform. This will provide a streamlined and modern viewing experience that keeps up with the rapid changes in the digital entertainment sector. The ADtv app provides users with a comprehensive bundle of digital services like Video On Demand (VOD) and livestreaming of Abu Dhabi TV channels, as well as the ability to select favourites and more features that help viewers enjoy a wide range of exclusive Ramadan shows, premieres, and interactive content produced by Abu Dhabi Media to cater to all tastes of the Arab audience.”
Lu Geng, Vice President of the Middle East and Africa, Huawei Global Partnerships & Eco-Development, added: “Through our partnerships with leading media providers in the region, we aim to provide Huawei devices users with access to regional applications and services to empower and enhance their everyday life. Onboarding the ADTV app to Huawei’s AppGallery will bring consumers one step closer to high-quality exclusive content from the video-on-demand platform using our technologically advanced products. AppGallery features a robust selection of entertainment, games, and services apps that allow users to enjoy a seamless experience, and we are pleased to welcome ADTV aboard.”
The app provides users various digital solutions such as live broadcasts, Video On Demand (VOD) services, setting favourites lists, and more, with the latest update allowing users to sign in for free via their Facebook or Google accounts in addition to creating new accounts.
ADtv app also features a number of original productions that will debut exclusively on it in the Holy Month of Ramadan, including drama, romance, action series and a variety of programmes. This will include two series and three programs produced by Abu Dhabi Media, in addition to the Egyptian series Pablo, Shughl Aali, and Wujouh, and Khaleeji series Al Zaqoum, Mohammad Ali Road 2, Kaid Al Harim, and Abdulhamid Hafez Family, and the Syrian series Kasr Adem, along with a number of religious and interactive shows including Hadith Al Imam Al Tayyeb, Al Dunia B’Khair – Awnak, and Tabkhetna Ghair.
The app will also offer three new series: Sa’ee Albareed, Ain Al Deeb, and Haya Al Rouh, in addition to five interactive programmes: the heritage game show Al Shara, the talk show Al Mugharred, the live game show Alo Ramadan, and the cooking show Matbakh Al Dar.
In addition, ADtv app will provide a collection of Turkish drama series that will premier for the first time in the Arab world during the Holy Month of Ramadan, including The Promise, Legacy, and several other shows.
The app also includes a large collection of Arab films including classical masterpieces, international films, talk shows, and the latest ADtv exclusive productions and National Geographic content.