Abu Dhabi Media has announced the official launch of Radio 1 and Radio 2 stations, part of the Abu Dhabi Radio Network, bringing the total number of stations under its umbrella to eight stations.
Abu Dhabi Media (ADM) has announced the official launch of English-language stations Radio 1 and Radio 2 stations, part of the Abu Dhabi Radio Network, bringing the total number of stations under its umbrella to eight stations. The launch brings ADMs number of brands up to 27.
Radio 1 launched on 100.5 FM in Abu Dhabi and on 104.41 FM in Dubai. While Radio 2 started airing on 106FM in Abu Dhabi and on 99.3 FM in Dubai.
Abu Dhabi Media revealed that Radio 1 has been transformed to specialise in delivering music content that targets 18- to 30-year olds; while Radio 2 will broadcast content catering to 30- to 45-year olds, who are interested in music from the 1980s and 1990s.
H.E. Mohamed Ebraheem Al Mahmood, Chairman and Managing Director at Abu Dhabi Media said: The official launch of Radio 1 and Radio 2 under Abu Dhabi Media underscores our strategic efforts to create tangible change in media content at Abu Dhabi Media, and diversify the media brands under its umbrella.
Al Mahmood added: The addition of Radio 1 and Radio 2 reaffirms our continuous commitment to enhancing Abu Dhabi Media as a comprehensive and diverse media platform. It also highlights our ongoing efforts to further advance the media sector in the UAE and the region by supporting all traditional and modern media.
H.E Dr. Ali bin Tamim, Director General, Abu Dhabi Media added: “Since its establishment, Abu Dhabi Media has worked tirelessly to build a broad audience base through our 27 diverse brands and distinguish a strong media presence not only in the UAE but also across the Middle East.
Dr. bin Tamim added: Radio 1 and Radio 2 represent a new phase in Abu Dhabi Medias journey aimed at reaching a more diverse radio audience with a new cultural perspective that imitates the lifestyle of listeners, seeking to provide content that is compatible with their interests taking into account age range and varied cultural backgrounds.
Abdulrahman Awadh Al Harthi, Executive Director of Radio, said: Launching Radio 1 and Radio 2 is an indication of our ongoing pursuit of a larger base of listeners, delivering the best radio content and achieving a diversity that suits all targeted audiences across our community by providing the broadcasting sector with a unique media experience.
Both stations offer six main programmes that will air around the clock.