twofour54 intaj announced that it has signed a joint venture deal with advertising technology specialist, Adstream. The joint venture means that twofour54 intaj will be the exclusive provider of Adstream services in the Middle East, making it the one-stop-shop for advertisers, agencies, production agents, publishers and broadcasters that want to use of Adstreams leading digital […]
twofour54 intaj announced that it has signed a joint venture deal with advertising technology specialist, Adstream.
The joint venture means that twofour54 intaj will be the exclusive provider of Adstream services in the Middle East, making it the one-stop-shop for advertisers, agencies, production agents, publishers and broadcasters that want to use of Adstreams leading digital solutions and services.
By eliminating the need for video tapes, couriers, physical storage and guaranteeing fast and direct delivery, Adstreams digital workflow platform is helping to change the way the advertising and media industries share and distribute advertising and media content, claims the company.
The joint-venture with twofour54 in the Middle East is part of Adstreams expansion strategy that has seen extended operations in South Africa and Asia and a growing presence and cross-media solutions across Europe, US and Latin America in recent months.
Adstream provides broadcast, print and online storage, validation and distribution that provides cost and time efficiencies, greater speed-to-market – with a carbon-friendly workflow.
Speaking about the venture, Wayne Borg, deputy CEO and COO at twofour54 commented: Adstreams technology, which allows users to digitally manage advertising assets across TV, Radio, Print and Online media, is helping to redefine the global advertising industry. Signing this exclusive partnership is yet another example of twofour54 actively responding to market demands for services and expertise that meet international standards.
Gerard Barron, Adstreams co-founder and CEO stated: We are very excited to have twofour54 as our partner to bring Adstreams portfolio to the Middle East. Their industry-leading position and a track record of innovation and excellence makes them the ideal partner to transform the region to a new level in advertising management. We can see immediate benefits to our regional and global clients and are looking forward to explore the opportunities ahead.
