Siam takes over from Amrit Pandrangi, who has now moved on to a new role at Fujifilm Business Innovation.
Fujifilm Middle East has announced the appointment of Alaa Siam as Regional Manager, Middle East and Africa for the Optical Devices Division. Siam will be responsible for an extensive lineup of products in the division, which include 4K and 8K Broadcast and Cinema lenses, as well as high-end, three-axis projectors, long-range security products, and high precision machine vision lenses. He will report to Chris Darnley, General Manager for Fujifilm Middle East FZE.
Siam was previously Business Development Manager (Pro Video) at Canon and is well known in the region. Prior to that, he worked with MediaCast and For-A in Dubai.
Siam takes over from Amrit Pandrangi, who has now moved on to a new role at Fujifilm Business Innovation, a division the company is bringing to the MEA region.
Speaking about the new appointment, Darnley said: “We are very pleased to welcome Alaa to Fujifilm. Alaa’s wealth of experience, having worked with both distributors and manufacturers across all aspects of the workflow, makes him an ideal fit for this role. His in-depth understanding of the industry and customer needs will help us to continue Fujfilm’s growth across the Middle East and Africa.”