Amagi will incorporate TAG's product capabilities into its array of SaaS offerings.
Amagi, a major player in cloud-based SaaS technology for broadcast and connected TV, has announced a strategic partnership with TAG Video Systems to use TAG’s software-based, IP-native monitoring solutions for overseeing FAST (Free Ad-Supported TV) services provided by Amagi.
Commenting on the deal, Baskar Subramanian, CEO and Co-Founder, Amagi, said: “Channel monitoring is a cornerstone of successful broadcasting in today’s digital age. By integrating TAG Video Systems’ advanced functionalities — from basic audio and video alerts and email notifications to comprehensive monitoring of more than 500 different possible error points and generation of advanced dashboards — we are significantly augmenting our existing monitoring capabilities. This partnership ensures that we not only monitor but also seamlessly control over 2,100 live 24×7 channels, enhancing the reliability of our FAST and broadcast streams.”
Ziv Mor, Chief Growth Officer at TAG Video Systems, commented: “Our collaboration with Amagi marks a significant milestone in TAG’s mission to integrate our industry-leading solutions across all broadcast applications. With the rapid growth of FAST digital linear services, this partnership highlights the adaptability and agility of the TAG Realtime Media Performance platform. We are confident that our combined efforts will empower Amagi and its customers to stay at the forefront of the industry transformation, leveraging advanced technologies to drive their business strategies. Amagi’s extensive reach, combined with our innovative tools, will provide customers with an unmatched experience.”
In addition to enhancing channel monitoring, Amagi will integrate TAG’s product capabilities into its extensive suite of SaaS offerings, providing clients with a solution for modern broadcasting challenges.
Subramanian further added: “The growth and value of live digital linear channels are undeniable. As these channels grow their reach, the demand from our clients to monitor and control these burgeoning revenue streams has intensified. TAG’s cutting-edge products perfectly address this need, ensuring our clients remain at the pinnacle of digital broadcasting.”