Khobane joins with a remit to support the growth of the Prime Video service across sub-Saharan Africa, including South Africa and Nigeria.
Amazon Prime Video has appointed former MultiChoice executive Gideon Khobane as director for Africa.
Khobane served as CEO of MultiChoice Group-owned SuperSport from 2016 to 2020 and as MultiChoice group executive for general entertainment until 2022.
He will oversee local originals and acquisitions, with a remit that covers sub-Saharan Africa, including South Africa and Nigeria.
In addition to working closely with the Africa Originals team, headed up by Ned Mitchell, the content acquisition team, headed up by Ayanna Lonian, and the product teams that launch customer features, Khobane is responsible for helping Prime Video members in sub-Saharan Africa find original and exclusive TV and movie content, as well as attract new viewers.
In his new role, Khobane will oversee the implementation of programming and marketing plans for Prime Video Africa’s content offering including global Amazon Original shows The Lord of the Rings: The Rings of Power and Citadel, Air and Shotgun Wedding, as well as local originals and acquisitions for Africa.
