According to the study, Netflix will reach more than 5.4m customers in Arab countries by 2027 from 3.5m subs in 2021.
The Arabic direct-to-consumer market will surpass 20m paying SVOD subscriptions in the next five years, according to the Middle East and North Africa SVOD forecasts report from Digital TV Research.
According to a study conducted across 13 Arabic countries, paid SVOD subs in the Middle East region are set to rise from 9.49m in 2021 to 21.5m by 2027.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “Netflix will continue to lead the market, although Disney+ has provided a strong challenge since June. We assume that Netflix and Disney+ will add hybrid ad-supported tiers in a pan-Arabic platform from 2024.”
Despite its fast growth, Disney+ will remain behind StarzPlay (3.47m subscribers by 2027) and Shahid VIP (3.77m subscribers by 2027).
Meanwhile, Netflix is projected by the study to rise to more than 5.4m customers in Arab countries by 2027 from 3.5m subs in 2021.
Orbit Showtime Network (OSN), which in March launched the premium streaming service OSN Plus, lost some momentum after Disney+ withdrew its content from its platform and started as a standalone platform, according to the study.
But OSN, which will retain exclusive rights to HBO Max and Paramount+ content, is also expected to grow substantially reaching 1.6m paying SVOD subscribers by 2027.
OSN will have 1.60m paying SVOD subscribers by 2027.