The show, being hosted by six Emirati professionals, will have 26 weekly episodes of 60 minutes each
Art Format Lab has announced a reality TV show that follows young Emiratis as they prepare for their weekly magazine TV show called Atyaaf Magazine Show.
The show will have 26 weekly episodes of 60 minutes each and will start airing from September 2020. The idea of the show is to go behind the scenes to monitor the show hosts as they prepare to produce each segment.
A related digital platform will serve as a hub for talents for each segment like Studio of Happiness, Music Box Studio, Bookathon Studio, The Lounge Break: Entrepreneurship, IQ Studio and Nutrition Studio.
The programme is hosted by a team of six young Emiratis including a psychologist, a musician, a journalist and author, an entrepreneur, a scientist and a nutritionist. They will be led by show director Ali Al Nuaimi, who is also editor-in-chief of the magazine.
Each host will present a segment within seven minutes. The programme is filmed in a studio set designed to be Atyaaf’s HQ, where the editorial team prepares and films the programme. The set is divided into six dedicated studios for each segment.
The show is an Art Format Lab Original and will be rolled out in Riyadh in partnership with Gorilla Films.