Asharq Al-Awsat has relaunched with new formats and products, including high-quality videos, podcast channels, newsletters, a gaming platform and more.
Asharq Al-Awsat, the international Pan-Arab newspaper and one of SRMG’s flagship media brands, has undergone a digital-first transformation, enhancing both its print and digital offerings. It seeks to increase accessibility and readership among new generations through redesigned platforms, integrated technology, and a refreshed look.
Asharq Al-Awsat’s new digital enhancements include an optimised website, an interactive mobile app, a podcast channel, daily curated newsletters, refreshed social media channels, and updates across all audience touchpoints. With these enhancements, Asharq Al-Awsat’s content is now fully accessible across all channels, including TV programmes on Asharq Business with Bloomberg and other SRMG platforms.
It has bolstered its editorial strategy, enhancing the coverage it is renowned for across politics, culture, economics as well as health, science and technology.
Asharq Al-Awsat was launched in 1978 as a dedicated pan-Arab newspaper, catering to Arabs all over the world. From its early days in London’s Fleet Street, Asharq Al-Awsat has become widely known for its iconic green cover pages that represent an important part of its history.
For the first time, Asharq Al-Awsat’s content will also be accessible on Asharq News platforms. Collaboration across brands is considered an important aspect of SRMG’s broader transformation strategy, and will expand the syndication of quality content, ensuring that global audiences always have access to the news at anytime and anywhere.
Commenting on the relaunch, Jomana R. Al-Rashid, CEO of SRMG, said: “Since its creation, Asharq Al-Awsat has been widely recognised as the leading newspaper from the Arab world. No other Arab newspaper has been able to match the quality and depth of its reporting. It should come as no surprise that the newspaper has maintained a strong and loyal readership. This revamp is yet another example of Asharq Al-Awsat driving innovation. We are bolstering editorial content and improving its delivery through leveraging data and new platforms. We are attracting and developing young, emerging journalists to deliver the quality reporting that Asharq Al-Awsat is known for. And we are enhancing its accessibility to ensure a new generation of readers have access to premium, original content.”
Ghassan Charbel, Editor-in-chief of Asharq Al-Awsat, stressed the importance of keeping pace with the changing media landscape by relaunching the newspaper with a new look and feel whilst maintaining its reputation for providing exclusive and high-quality journalism. Charbel stated: “Our digital transformation ensures that we attract a new generation of readers who want to access our content in different ways and through different platforms.”
He added: “Capitalising on our extensive experience, we will invest in producing even more distinctive, innovative, and high-quality content, keeping pace with the evolving patterns of information consumption. Adopting a digital-first approach will grow our readership.”
