The current Astro streaming app roster includes Netflix, Disney+ Hotstar, HBO GO, iQIYI, BBC Player, TVBAnywhere+ and beIN Sports Connect.
By adding Viu app to its platform, Astro has expanded its streaming service to include more Asian content. Astro customers will now be able to access Viu on multi-screens, including the Ultra Box for shows such as K-Dramas Taxi Driver 2 and Delivery Man, as well as other shows including Thai and Indonesian dramas, Viu Original series, Korean variety shows and more upcoming local titles.
Astro will also reward all Ultra Box customers with free access to Viu Premium until June 8, 2023. In addition to access to premium-tier content, the Viu Premium plan also provides ad-free viewing and unlimited download for offline viewing.
Commenting on the deal, Agnes Rozario, Director of Content, Astro, said: “As the latest addition to our new Astro platform, Viu will add a further depth and breadth of content for our customers who currently have access to over 90k shows on demand as well as eight premium apps. Together with the best live international and local sports, Astro Originals hits, premium international and regional shows and everyone’s favourite Astro signatures, we are confident that Viu will reinforce Astro’s position as the entertainment destination for Malaysians with its extensive Korean drama and original series.”
Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, added: “We are thrilled to launch this deeper partnership with Astro which will make our content available to a wider audience via more touchpoints in Malaysia. With Astro’s extensive reach and customer base and Viu’s continual commitment to content for the Malaysian audience, this partnership is the cornerstone to furthering user growth and increasing engagement for both services. We look forward to Astro subscribers becoming new Viu-ers who will enjoy our titles from across Asia, with dramas such as the current trending Viu Original Malaysia’s Nenek Bongkok Tiga to Viu Original Korea’s Taxi Driver 2 and Delivery Man.”
In addition to Viu, Astro’s streaming app line-up including Netflix, Disney+ Hotstar, HBO GO, iQIYI, BBC Player, TVBAnywhere+ and beIN Sports Connect. With the goal of bringing in more entertainment from across the globe for the customers to enjoy, Astro will also introduce Zee5 and more to its platform soon.
