Avid announced earlier this year that it will not exhibit at any major trade shows because of concerns about Covid but has now changed its mind.
Avid Technology has updated its outlook on exhibiting at large trade shows for the media and entertainment industries by revealing plans for the IBC trade show (IBC2022) coming up on September 9-12 in Amsterdam.
Noting the improved global conditions related to Covid-19, including the safe and effective execution of recent trade shows, Avid will host an IBC2022 exhibition floor stand to feature its latest innovations in cloud-based production and remote collaboration for media creation teams in film and television.
Speaking about the updated outlook, Jeff Rosica, Avid CEO & President, said: “Avid’s proceeding carefully by keeping our eye on safety first. We’re confident that the improving conditions and handling of the pandemic can help to ensure that IBC2022 can be a successful gathering for our industry. This trade show will mark the start of our gradual return to exhibiting our solutions, but with a more limited scope than previous years, so we can focus on our customers’ most pressing needs, including remote collaboration and migrating their workflows to the cloud. Avid’s product innovation has accelerated over the last two years. We have a lot to show and we’re pleased to have this exhibition back in our marketing mix, especially for the convenience of our many enterprise customers across broadcast, film and post-production.”