With this multiyear agreement, MediaCentral will support Viacom brands such as Paramount, Nickelodeon as well as Viacom International Networks.
Avid has announced a multiyear enterprise agreement with global entertainment company Viacom to enhance its worldwide production infrastructure on Avids MediaCentral platform. The platform, designed for media will introduce new economies of scale, and a path to the cloud for Viacoms operations, starting with the deployment of Media Composer | Cloud Remote.
Viacom’s media networks reportedly reach more than 3.9 billion cumulative television subscribers globally. The company plans to invest in Avids tools and workflow solutions to create, manage, deliver and optimise media content, the company sources stated.
Viacom is the latest member of Avids growing community of preeminent customers to adopt a single platform approach and an easily scalable virtualised workflow across its brands, said Avid President Jeff Rosica. Avids unifying platform and solutions enable Viacom to navigate the dramatically changing media environment and deliver a consistent and higher-value product while finding a new means to control operating costs.
With this enterprise-wide agreement, MediaCentral will support Viacom brands including Paramount, Nickelodeon, BET Networks and CMT in Los Angeles, New York, Nashville and Miami, as well as Viacom International Networks.
Avids approach to enterprise-wide technology deployments and market-leading creative solutions align perfectly with our long-term strategic goals, said David Kline, Chief Technology Officer, Viacom. This agreement will enable Viacom to increase the value and benefits from our technology investments, which are essential in todays rapidly changing market.