Avid had decided not to participate in large trade shows during 2021 due to Covid uncertainty, and this decision continues for 2022.
Avid Technology has announced it is continuing its pause on exhibiting at large trade shows throughout 2022.
Due to the ongoing ebb and flow of Covid-19 conditions, the company’s leadership maintains it is not yet feasible to reliably predict the pandemic’s path, nor to ensure that large groups of its employees can be expected to convene at events that typically draw thousands of attendees. Therefore, consistent with its strategy since 2020, Avid will not host exhibits at the annual NAB, NAMM and IBC shows this year.
Speaking about the decision, Jeff Rosica, Avid CEO & President, said: “In the two years since we’ve exhibited at large trade shows, Avid has been successfully reinventing how we engage and interact with colleagues around the world. The community’s resilience amid the pandemic, and our collective progress in spite of it, is extremely encouraging. That’s why across Avid we’re confident we can continue the momentum through our mix of small, focused events and digital programmes. We also remain true believers in the reach and connectivity that the industry’s professional organisations can deliver and we look forward to collaborating with them in new and exciting ways.”
