At the beginning of the year, beIN announced that it will continue exclusively broadcasting the Australian Open in MENA through to 2029.
BeIN Media Group has extended its exclusive broadcasting agreement with the International Tennis Federation (ITF), securing the rights to air the Davis Cup and Billie Jean King Cup (BJK Cup) across the Middle East and North Africa (MENA), France and Australia for multiple upcoming seasons.
The renewal ensures that beIN Sports subscribers in 26 countries will continue to enjoy comprehensive coverage of the premier men’s and women’s international tennis team competitions. Viewers will have access to every round of both tournaments in English, Arabic, and French reinforcing beIN’s role as a global hub for elite tennis.
beIN’s comprehensive coverage of both the Davis Cup and Billie Jean King Cup (BJK Cup) will include several key stages of each tournament. For the Davis Cup, viewers can look forward to the second round of qualifiers, scheduled to take place from 12 to 14 September 2025, followed by the highly anticipated Final 8, set to be held in Bologna from 18 to 23 November 2025. Meanwhile, coverage of the BJK Cup will feature the qualifiers taking place from 10 to 13 April 2025, with additional rounds including the play-offs and finals, the dates of which are yet to be confirmed, with Shenzhen as the planned host city.
This renewed deal not only strengthens beIN’s long-standing relationship with the ITF but also highlights its commitment to delivering high-quality, live sports content to a broad international audience.
Richard Verow, Chief Sports Officer, beIN Media Group, commented: “We are proud to continue our long-standing partnership with the ITF and look forward to bringing more unforgettable moments from two iconic tennis competitions to millions of viewers. This renewal reflects our commitment to delivering world-class and prestigious tennis events to our audiences across MENA, France, and Australia.”
David Haggerty, ITF President commented: “This is significant news for the Davis Cup and Billie Jean King Cup. beIN MEDIA GROUP have been a long-time partner and their coverage of the World Cup of Tennis is fantastic, and we’re pleased to continue working with them to showcase the unique passion and excitement of the World Cup of Tennis in some of our key markets.”
Kerstin Lutz, Chief Executive Officer, Billie Jean King Cup Limited, added: “We are pleased to extend our partnership with beIN Media Group, ensuring fans across MENA, France, and Australia can continue to enjoy the excitement of the Billie Jean King Cup. Interest and engagement are strong across the board, but especially high in MENA, where fans are very invested in live matches and additional content. Women’s sport should be easy to find and beIN does an incredible job making that a reality for fans in those territories. With beIN’s extensive reach, promotion, and commitment to world-class coverage, we are confident we will deliver spectacular tennis together, inspiring future generations of players and fans.”
This latest agreement bolsters beIN’s impressive tennis portfolio. Earlier this year, the network secured exclusive broadcast rights for the Australian Open in MENA until 2029, and continues to hold regional rights to all four Grand Slam tournaments. Additionally, beIN extended its rights for the ATP Tour across MENA, Australia and Southeast Asia until 2028, reaffirming its status as the go-to destination for tennis fans worldwide.
