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Choueiri secures exclusive ad rights to five of Zee’s premium channels

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    Iraqi film ‘The President’s Cake’ wins Cannes Directors’ Fortnight audience award

    Iraqi film ‘The President’s Cake’ wins Cannes Directors’ Fortnight audience award

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      Iraqi film ‘The President’s Cake’ wins Cannes Directors’ Fortnight audience award

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      Egyptian film ‘Seeking Haven for Mr. Rambo’ Trailer nominated for Golden Trailer Awards

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      Trending Tags

      • broadcast
      • MENA broadcast
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      • New Media
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      • Updates from FOMEX
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      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

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      Transforming the entertainment experience with tech

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      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

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        Reema Omari

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        YouTube in Ramadan: The silent giant

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        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

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        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

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        • Lounge
        Breaking barriers, building futures: The new face of IABM

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      Choueiri secures exclusive ad rights to five of Zee’s premium channels

      Staff Reporter by Staff Reporter
      April 18, 2021
      in News, TV/Radio Deals
      Choueiri secures exclusive ad rights to five of Zee’s premium channels

      Left to Right: Ashok Namboodiri, Chief Business Officer, International Business at Zee Entertainment; Manoj A Mathew, Territory Head Zee Entertainment MENAPT; Pierre Choueiri, Chairmaan & CEO of Choueiri Group

      ShareTweetPostEmail

      The exclusive deal extends Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam.

      ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region.

      The tie-up which runs from April 1, 2021, until December 31, 2025, covers Zee Entertainment’s premium media assets, namely Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam.

      The agreement is aimed at furthering Zee’s growth and expansion plans in the MENA region and will be focused on promoting their TV channels to regional advertisers and brands.

      Present at the signing ceremony were Senior Management and Executives from both ATL Media and Choueiri Group. Speaking on the occasion, Manoj A Mathew, Territory Head Zee Entertainment MENAPT stated: “Zee has been operating in MENA for over 25 years; it continues to lead the South Asian TV space and competes aggressively with local Arabic mainstream TV networks. Our new partnership with Choueiri Group is aligned with our strategic expansion plans, which will witness us taking our TV offerings to new heights of innovation and excellence; in doing so, we hope to meet the most discerning demands of both viewers and advertisers across the Arab world and beyond. Furthermore, it will also allow us to expand our other areas of investment like Arabic movies and local content production”.

      He went on to add that “Choueiri Group’s proven track record and continued commitment to innovation made them the ideal choice of partners, as we are all looking forward to Zee’s transformation and success in the digital age”.

      Also stating his views on the latest appointment, Choueiri Group’s Chairman and CEO, Pierre Choueiri said: “We are excited about this collaboration with the flagship TV channels from Zee Entertainment. Our partnership will be focused on unlocking the fullest commercial potential of these assets, as highly effective advertising platforms for regional brands. We will also be building upon Zee Entertainment’s existing strengths while adapting to the changing media landscape, to ensure that their TV platforms become the best that they can be”.

      Ashok Namboodiri, Chief Business Officer, International Business at Zee Entertainment, added: “Zee’s strength lies in its ability to transform and adapt to the markets it operates in. We have some exciting plans ahead and this collaboration with Choueiri Group will allow us to further increase our investment in the region to focus on other content and digital opportunities.”

      Tags: Ashok NamboodiriATL MediaChoueiri GroupDigiNet Arabiafeaturedpostzee aflamZee AlwanZee Entertainment Middle East

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