The solution extends easy management of data, wherein publishers gain insights into performance with Dailymotion’s advanced analytic.
Digital Media Services (DMS), the digital arm of Choueiri Group has announced that their media partner Dailymotion have rolled out a new video solution that enables publishers to use Dailymotion as a video player on their websites for free.
The timely innovation arrives as the digital media environment and media consumption continue to transition rapidly from text to video. Video has grown to attract nearly 80% of internet data usage, and is envisioned to remain the dominant force that directs the course of internet traffic.
Dailymotion’s player solution allows publishers and broadcasters with a personalised toolbox to keep 100% control of their video strategy in a frictionless way and without incurring any additional costs.
Dailymotion’s white-label solution and customisable playlists enable publishers to engage better with their audiences, unlocking new ways to monetise their content (via Dailymotion’s 100% proprietary ad exchange). The solution also extends easy management of data, wherein publishers gain insights into performance with Dailymotion’s advanced analytic.
Speaking on the development, Rémi Leclancher, VP Content EMEA at Dailymotion said: “Our partnership with Choueiri Group signifies our commitment to the publisher ecosystem – already helping publishers and broadcasters pivot to the digital video at no cost and with tremendous scale, now local publishers will be able to access our advanced streaming technology so they can deliver more personalized experiences to their end-users. Our partners can finally focus on what matters most — creating videos that excite, engage, and inspire.”
DMS’ Chief Operating Officer, Ziad Khammar added: “Dailymotion has always been at the forefront of innovation globally, but this particular launch showcases their true grasp on the future and how valuable video is becoming for all content producers and distributors. We greatly look forward to facilitating the adoption of this internationally adopted tech by the region’s publisher community”.