• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Cloud native technologies drive major video production decarbonisation: Blackbird and Green Element

Cloud native technologies drive major video production decarbonisation: Blackbird and Green Element

June 8, 2022
Strata begins production of Trailing Edges for Pilatus PC-12

Strata begins production of Trailing Edges for Pilatus PC-12

May 21, 2025
Ad 1 Ad 3
Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

Inter Medya and Zebra Producciones forge international co-production alliance

May 21, 2025
Space42 to establish satellite manufacturing hub in partnership with ADIO

Space42 to establish satellite manufacturing hub in partnership with ADIO

May 21, 2025
Amagi appoints Emma Whitmore as SVP of Sales for EMEA

Amagi appoints Emma Whitmore as SVP of Sales for EMEA

May 21, 2025
MBZUAI strengthens research ties with France’s École Polytechnique

MBZUAI strengthens research ties with France’s École Polytechnique

May 21, 2025
UAE Media Council and Presight launch AI-powered media review platform

UAE Media Council and Presight launch AI-powered media review platform

May 21, 2025
‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

‘Thank You For Banking With Us’ wins top prize at Critics Awards

May 21, 2025
Saudi Arabia’s CDF unveils major film financing framework at Cannes

Saudi Arabia’s CDF unveils major film financing framework at Cannes

May 21, 2025
Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

May 21, 2025
Arabsat selects Telesat Lightspeed LEO services

Arabsat selects Telesat Lightspeed LEO services

May 21, 2025
How the UAE is forging a new frontier in space technology

How the UAE is forging a new frontier in space technology

May 20, 2025
Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

Asghar Farhadi to lead screenwriting and directing masterclass in Dubai

May 20, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Thursday, May 22, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Strata begins production of Trailing Edges for Pilatus PC-12

    Strata begins production of Trailing Edges for Pilatus PC-12

    Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

    Inter Medya and Zebra Producciones forge international co-production alliance

    Space42 to establish satellite manufacturing hub in partnership with ADIO

    Space42 to establish satellite manufacturing hub in partnership with ADIO

    Amagi appoints Emma Whitmore as SVP of Sales for EMEA

    Amagi appoints Emma Whitmore as SVP of Sales for EMEA

    MBZUAI strengthens research ties with France’s École Polytechnique

    MBZUAI strengthens research ties with France’s École Polytechnique

    UAE Media Council and Presight launch AI-powered media review platform

    UAE Media Council and Presight launch AI-powered media review platform

    ‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

    ‘Thank You For Banking With Us’ wins top prize at Critics Awards

    Saudi Arabia’s CDF unveils major film financing framework at Cannes

    Saudi Arabia’s CDF unveils major film financing framework at Cannes

    Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

    Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

    Arabsat selects Telesat Lightspeed LEO services

    Arabsat selects Telesat Lightspeed LEO services

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Media leaders embrace digital transformation

    Media leaders embrace digital transformation

    Broadcasting beyond borders

    Broadcasting beyond borders

    Trending Tags

    • Videos
      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      The Power of Podcasts & Audio Streaming in Saudi Arabia

      The Power of Podcasts & Audio Streaming in Saudi Arabia

    • Opinion
      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      Film and Beyond: Leapfrogging into the global screen industry

      Film and Beyond: Leapfrogging into the global screen industry

      Staying Safe and Ensuring Continuity with Cloud Playout

      Staying Safe and Ensuring Continuity with Cloud Playout

    • Interviews
      • All
      • Lounge
      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

      From archive to asset

      From archive to asset

      Clarity in motion

      Clarity in motion

      Using AI to keep history real

      Using AI to keep history real

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Strata begins production of Trailing Edges for Pilatus PC-12

      Strata begins production of Trailing Edges for Pilatus PC-12

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Inter Medya and Zebra Producciones forge international co-production alliance

      Space42 to establish satellite manufacturing hub in partnership with ADIO

      Space42 to establish satellite manufacturing hub in partnership with ADIO

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      Amagi appoints Emma Whitmore as SVP of Sales for EMEA

      MBZUAI strengthens research ties with France’s École Polytechnique

      MBZUAI strengthens research ties with France’s École Polytechnique

      UAE Media Council and Presight launch AI-powered media review platform

      UAE Media Council and Presight launch AI-powered media review platform

      ‘Thank You for Banking With Us!’ to world premiere at BFI London Film Festival

      ‘Thank You For Banking With Us’ wins top prize at Critics Awards

      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Saudi Arabia’s CDF unveils major film financing framework at Cannes

      Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

      Calinos Entertainment adds second season of ‘Deeply’ to its catalogue

      Arabsat selects Telesat Lightspeed LEO services

      Arabsat selects Telesat Lightspeed LEO services

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Broadcasting beyond borders

      Broadcasting beyond borders

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        The Power of Podcasts & Audio Streaming in Saudi Arabia

        The Power of Podcasts & Audio Streaming in Saudi Arabia

      • Opinion
        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

        Film and Beyond: Leapfrogging into the global screen industry

        Staying Safe and Ensuring Continuity with Cloud Playout

        Staying Safe and Ensuring Continuity with Cloud Playout

      • Interviews
        • All
        • Lounge
        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

        From archive to asset

        From archive to asset

        Clarity in motion

        Clarity in motion

        Using AI to keep history real

        Using AI to keep history real

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad SimplyLive Ad ibc Ad Rossvideo Ad
      Home News Analyst Reports

      Cloud native technologies drive major video production decarbonisation: Blackbird and Green Element

      Staff Reporter by Staff Reporter
      June 8, 2022
      in Analyst Reports, International News, News
      Cloud native technologies drive major video production decarbonisation: Blackbird and Green Element
      ShareTweetPostEmail

      According to prior independent research conducted by Green Element, Blackbird generates up to 91% less CO2 than cloud-based and on-premise workflows.

      As more media organisations measure their carbon footprint and plot roadmaps to achieve net-zero, the carbon efficiency of the supply chain is more important than ever, according to the latest sustainability study titled ‘Decarbonising Video Production’ by Blackbird in collaboration with environmental consultancy, Green Element.

      This new study highlights that whilst considerable gains have been made across the media industry due to the rise of remote production and adoption of cloud-based solutions, broadcasters can go much further and faster by integrating authentically sustainable, native technologies specifically optimised for cloud workflows.

      Independent research previously conducted by Green Element has evidenced that using the cloud-native video editing platform, Blackbird, generates up to 91% less CO2 compared to cloud-based and on-premise workflows. Cloud-native technologies are tackling the problem of carbon emissions – at source. Content producers adopting these technologies are leading a transition to greener working methods. They include EVS, LiveU, Sky News Arabia and Eurovision Sport who all contributed to the study.

      The keyouts of the paper include that in 2020, 480bn hours of live video streaming led to sea ice loss the size of Scotland; 90% of editors are using the cloud but 65% are inefficiently and needlessly moving large files around; cloud-native Blackbird reduces carbon emissions by up to 91% compared to cloud-based and on-premise editing workflows due to its optimized architecture; and a recent ground-breaking live sports cloud production led by the IBC evidenced that cloud workflows reduce power and infrastructure requirements by 70%.

      ‘Decarbonizing Video Production’ has been endorsed by the most decorated female Olympic sailor in history, Hannah Mills OBE. Hannah is also the Sustainability Ambassador for the International Olympic Committee, SailGP’s Global Spokesperson for Sustainability and Founder of the Big Plastic Pledge.

      Hannah Mills OBE, said: “I believe it’s the responsibility of everyone, including athletes, organisers and broadcasters, to do whatever they can to reduce the environmental impact of sport and ensure that people can enjoy live sports in a more sustainable way. I’m happy to see in this white paper that more broadcasters and content producers are adopting greener technologies and that the benefits are becoming clearer to see. As we move towards a net-zero world, cloud-native technologies like Blackbird, will become ever more important in achieving our climate goals.”

      Blackbird CEO, Ian McDonough, added: “A year ago, Blackbird adopted a leadership position by campaigning for a reduction in highly polluting on-premise workflows by employing cloud technology in our paper ‘Video Shouldn’t Cost the Earth’. Much progress has been made in this area as awareness and technology have improved.

      In our latest paper, ‘Decarbonising Video Production’, we see that despite these improvements there is still a very high prevalence of ‘cloud-based’ technology which does not utilise the key efficiencies of the cloud, particularly those of power and carbon consumption. The rise of cloud-native solutions such as Blackbird can help reduce carbon emissions at source, dispensing the need for carbon capture technology or offsets costs.”

      Tags: BlackbirdCloud native technologiescloud-based technologyDecarbonising Video ProductionGreen Element

      Related Posts

      Sky News Arabia chooses Blackbird for remote cloud video editing

      Sky News Arabia chooses Blackbird for remote cloud video editing

      August 3, 2020
      Blackbird to participate in Google Cloud Partner Pavilion

      Blackbird to participate in Google Cloud Partner Pavilion

      August 21, 2019

      Related News

      Sky News Arabia chooses Blackbird for remote cloud video editing

      Sky News Arabia chooses Blackbird for remote cloud video editing

      August 3, 2020
      Blackbird to participate in Google Cloud Partner Pavilion

      Blackbird to participate in Google Cloud Partner Pavilion

      August 21, 2019
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In