The show is a part of the global CNN Marketplace franchise, which will explore the new era of doing business and driving innovation across the Middle East region.
CNN has launched CNN Marketplace Middle East programming across TV and digital platforms to tell the business stories defining and shaping the region and examine how industries and corporations are adapting at a pivotal time of political, economic and social change.
From 18 September, CNN Marketplace Middle East will offer CNN’s global audience a front row seat to these seismic shifts, through
This latest cross-platform programming is part of a continued global expansion of CNN’s business coverage through the CNN Marketplace franchise. This also comprises cross-platform strands for Africa, Asia and Europe. Major focuses for the CNN Marketplace franchise are technology, sustainability, automotive & mobility, health & medicine, energy, and e-commerce.
Reflecting this, CNN Marketplace Middle East kicks off by looking at how economies and companies in the Middle East are using technological advances and innovation to emerge stronger from the pandemic. This first episode explores tech transformation in Saudi Arabia, analysing the new retail revolution across the region for ultra-fast grocery deliveries, being driven by rapidly expanding companies. In the coming months, CNN Marketplace Middle East will deep-dive into topics such as how sustainability is informing business in the region, as policy-makers and the private sector focus on the climate emergency and future of the planet during November’s COP26 summit. It will also examine the burgeoning sector of sports business and events in the Middle East.
Ellana Lee, Senior Vice President, CNN International, said: “Audiences around the globe are eager to find out more about how businesses and countries are applying innovation and seeing economic growth as the world looks beyond the pandemic. The Middle East has a unique story to tell as it applies new technologies, spearheads many areas of transformation and undergoes economic diversification. Through CNN Marketplace Middle East, CNN will uncover and tell these stories to inform our audiences of the latest trends and developments from right across the region in a way that no other news network can.”
The expansion of the CNN Marketplace franchise bolsters the wider CNN International business offering including flagship daily shows Quest Means Business and First Move with Julia Chatterley, and CNN Business on digital, which has seen its international visitors grow by 66% in the last year as business decision-makers around the world turned to CNN for facts and information. This addition will meet the needs of CNN’s large scale audience of global business influencers, which includes 67% of executives at companies with over $100m in revenue, 71% of international business executives and 72% of government policymakers – more than any other international media.
