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Countdown to BroadcastAsia 2018

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May 24, 2018
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      Home News International News

      Countdown to BroadcastAsia 2018

      Staff Reporter by Staff Reporter
      May 24, 2018
      in International News, News
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      The three-day summit for BroadcastAsia will bring together professionals within the pro-audio, film, digital media and broadcasting industries to discuss trends and technologies reshaping the broadcast value chain.

      ConnecTechAsia, the new umbrella event encompassing CommunicAsia, BroadcastAsia and the new NXTAsia, will stage its 2018 edition from 26-28 June in Singapore. The event will cover the spectrum of communication, broadcast and enterprise technology and services. The aim is to present a holistic ecosystem of infrastructure, technology and services that businesses and governments in Asia need to do business in this new era.

      In the 2018 edition, there will be more than 75 new exhibitors, including Zoo Digital, Seagate, Kino-Mo, ContentArmor, BroadcastBionics, Tata Elxsi, Aver, IDX, Loud Technologies Asia and Chauvet, among others. “As Asia pursues digital transformation at an accelerated pace, it is critical that the event evolves alongside the dramatic shifts happening in the spaces we serve,” says Victor Wong,

      Project Director at UBM, the organiser of ConnecTechAsia. He added: “The new event reflects the pulse of Asia today, and is the only business platform covering the converging ecosystems of communications, broadcasting and emerging technologies connecting the physical and digital worlds.”

      The ConnecTechAsia Summit this year will centre on digital business transformation, covering the trends across ICT, broadcasting industries and enterprises to enable a digitised future. The three-day summit comprises three tracks – NetworkComms, BroadcastMedia and EmergingTech.

      Commenting on the scale of the event, Calvin Koh,Assistant Project Director (Telecom, Media, Technology), UBM, organiser of BroadcastAsia says: “With the launch of ConnecTechAsia this year, participants can look forward to witnessing the intersection of telecommunications, broadcasting and emerging technologies under one roof.

      “BroadcastAsia in particular, will focus on business and technical strategies for growth for broadcasting media companies in this fast-changing era of digital transformation. The event will spotlight the latest industry developments made possible by emerging technologies including leveraging artificial intelligence for OTT, customer insights, content creation and media operations, blockchain-based OTT technology, and immersive videos with virtual reality and augmented reality, among others. Providing thoughtleadership and the solutions for the future of broadcasting, visitors will hear from industry experts and get to experience new technologies from global and upcoming brands from more than 630 companies from 41countries/regions.”

      The three-day summit for BroadcastAsia will bring together professionals within the pro-audio, film, digital media and broadcasting industries to discuss trends and technologies reshaping the broadcast value chain. The summit will open on 26 June with a look at the future of television, followed by a market outlook on the broadcasting and media industry. Presentations will tackle the all-important issue of broadcasters staying relevant in the digital age. Research analysts from S&P Global Market Intelligence will then outline how content is consumed and the emerging trends for the industry to be mindful about.

      The highlight for the morning of 27 June is a panel discussion: ‘Women In Broadcast: Break into the Media-tech Industry and Climb the Glass Ladder’. Statistics have shown that a diverse workforce is smarter, more innovative and more likely to be profitable. This panel will explore how the industry can promote gender diversity in the broadcast and media industry.

      The mid-morning session that day will focus on monetisation and how the migration from pay TV to OTT is changing the landscape of advertising. A panel discussion on the price war in the OTT arena will follow, focusing on how price points are determined for target audiences, including issues related to differentiating models.

      Case studies will further explore the OTT and VOD sectors, highlighting new formats of content, curation and technology, and how to maximise user experience design to solve many of the long-standing painpoints of home entertainment.

      Social media will take centre stage in the afternoon session, with presentations from Facebook and others on how social media players are stepping up their game to garner strong engagement.

      The technology track on 27 June at BroadcastAsia will feature  presentations and case studies by IABM, Ross Video and Qvest Media that focus intensively on all aspects of IP broadcasting and the road map ahead.

      A panel discussion entitled ‘SDI to IP, When is the Time Right for You?’ will explore the ‘when’ question for terrestrial broadcasters. Among the questions the panellists will tackle are: Which is better and more cost-effective, a hybrid model or COTS? Or is now the time to go IP all the way?

      The technology track at BroadcastAsia will then focus on next-gen broadcasting and the era of targeted TV. Attendees are promised a glimpse of how operators can launch a targeted TV strategy by leveraging artificial intelligence and cloud-based infrastructure, among other technologies.

      On 28 June, the final day of the BroadcastAsia Summit, the commercial track will focus on understanding big data to increase profitability. This session will look into the impact of big data and analytics on the broadcasting industry and how these tools can be used to increase customer satisfaction, personalise content, reduce churn and enable broadcasters to effectively monetise services and content.

      A panel discussion on managed OTTs will then look at how broadcasters work with OTT while maintaining control and flexibility. Panellists will also look at the critical threat of piracy.

      The summit will conclude with a presentation on the roadblocks and bright spots for immersive videos as well as presentations on UHDTV and beyond, and an in-depth look at blockchain and how it can help create a broadcast content economy and OTT platforms.

      CommunicAsia, the industry event for the telecommunications sector, will focus on network infrastructure/FTTx, satellite communications and telecom software and services. The event will focus on the latest technologies to help companies and governments in Asia prepare for the coming of 5G and maintain a competitive edge.

      At NXTAsia, industry professionals will witness the newest innovations and attend thought-leadership presentations in areas such as AI, AR/VR, cyber security, IoT, robotics, cloud and data.

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