Discovery Networks recently acquired Middle Eastern food channel, Fatafeat, has announced that Advertising Sales agency IMS as its sole media partner in the region. Now part of Discoverys global programming strategy, Fatafeat has seen its on-air schedule revitalised to include the best of Discoverys award-winning lifestyle content such as Cake Boss, My Greek Kitchen and […]
Now part of Discoverys global programming strategy, Fatafeat has seen its on-air schedule revitalised to include the best of Discoverys award-winning lifestyle content such as Cake Boss, My Greek Kitchen and Say Yes to the Dress, which have all been successful with Fatafeats core audience. These new programmes now sit alongside viewer favourites like Wala Bil Ahlam, Matbakhna Al Arabi and Jamie Oliver, making Fatafeat the only destination for the modern Arab woman.
And in 2014, Fatafeats programming line-up is set to get even more entertaining, as a raft of new shows launch on the network including Salma Solimans On a Budget and Waffa Alkandarys Salt and Pepper two new programmes offering the best advice on how to feed your family without breaking the bank. And this Ramadan Fatafeats most popular chefs such as Tarek Ibrahim, Nermine Hanno and Mohammed Orfali will return with even more tips to help Arab housewives prepare for the busy season.
We are pleased to announce IMS as our continuing sales representatives for Fatafeat and Discovery Networks in the region, said James Gibbons, SVP Emerging Business, Discovery Networks CEEMEA.
Since our acquisition of the network, Fatafeat has grown from strength to strength with our Arab viewers thanks to the refreshed programming schedule. Now with IMS on board, we hope to build on this success and offer the best solutions to potential advertisers as well as the best viewing experience for our Middle Eastern and North African audiences.
“It is a great honour to become the media sales representation for Fatafeat TV in the Middle East. The recipe of our success will be a combination of Discoverys knowledge and IMS experience, topped with commitment and focus to the Fatafeat brand, said Ahmad Saadeh, IMS.
IMS began working with Discovery Networks and Fatafeat this year. 2014 will see this partnership grow, with IMS being responsible for selling 360 solutions across TV, online, print and social media and offering greater product integration, ad-funded content and brand partnership opportunities to potential advertisers.