The move is part of an ongoing campaign by Dolby to celebrate the courage of frontline heroes during Covid-19 in the country.
Dolby and Reel Cinemas have come together to celebrate the healthcare community for their service during the fight against Covid-19. The deal will see Dolby distribute 700 premium tickets to the healthcare community in gratitude for the efforts of the UAE’s medical frontline heroes. The move is part of an ongoing campaign by Dolby to celebrate the medical community.
The Superheroes Behind the Masks, a short film documenting the spirit of the courage of our healthcare frontliners – through the observations of a doctor, a nurse and an administrator, who were part of the thousands of individuals in the fight against Covid-19, premiered on July 3 as part of these efforts.
The film pays tribute to the courage and bravery of the UAE’s frontline workers over the past months. The screening was hosted by Reel Cinemas and Dolby at Dolby Cinema in Dubai Mall for members of the healthcare frontline team, including doctors, nurses, administrators and housekeeping staff, from International Modern Hospital.
In the coming weeks, The Superheroes Behind the Masks will screen ahead of all movies shown at Dolby Cinema auditoriums at Reel Cinemas, as a reminder of our appreciation and thanks to the UAE’s healthcare heroes.
Recognising the need for social distancing protocols, Reel Cinemas has implemented stringent health and hygiene measures for every show.