Dubai One and Qabeela New Media will produce the new social media travel series titled Peeta Planet. The show follows two Emirati entrepreneurs as they travel the world guided by their followers on social media. The series that will have 12 episodes of 21 minutes each has been commissioned by Dubai Media Incorporated (DMI) and […]
Dubai One and Qabeela New Media will produce the new social media travel series titled Peeta Planet. The show follows two Emirati entrepreneurs as they travel the world guided by their followers on social media.
The series that will have 12 episodes of 21 minutes each has been commissioned by Dubai Media Incorporated (DMI) and will be shot during March and May 2013. It will start airing on Dubai One on April 10. DMI has also commissioned 24 five-minute webisodes and a broad range of activities and content for social networks G+, Facebook and Twitter to support the series.
The pilot for this first-of-its-kind interactive travel series was developed and supported by twofour54 and Intaj, its media production arm, handled the pilots production and post production.
The series has already created quite a buzz amongst online media communities as well as twofour54s creative lab community comprising more than 5000 members. Creative lab will be contributing their travel suggestions to the show and two creative lab community members will be given the opportunity to work as production assistants with Qabeela New Media.
Peeta Planet, will take the two protagonists the Al Awadhi brothers – to countries with a high concentration of social media including Singapore, Turkey, Ireland, Australia, Japan, South Korea, India, USA, Brazil, Saudi Arabia and the UAE, where they will meet with like-minded social media and creative change-makers, while taking suggestions from their followers on where to go and what to see and even what to eat – from their followers on social media.
