NMK will build the Furman brand footprint by offering it with other complementary brands from the NMK portfolio, the release stated.
Dubai-based distributor, Nicolas Kyvernitis Electronics has added the Furman Pro line to its portfolio of selected brands for the rental, retail and install vertical for the GCC market, the company stated in a release.
With the addition of Furman, a provider of AC power conditioning, protection and distribution solutions for audio, video and broadcast professionals, NMK will build the Furman brand footprint by offering it with other complementary brands from the NMK portfolio, the release stated.
Commenting on the new addition to the portfolio, Dino Drimakis, Business Development Manager at NMK Electronics, said: We are delighted to add another industry-standard brand to our portfolio, it certainly complements our existing lines. Many professionals in our market underestimate the importance of clean power; our goal is to educate and demonstrate the importance of Furman power solutions in every project.”
NMK was the logical choice for the Furman Pro line, due to their experience, expertise, market understanding and extensive reach, stated Jeff Costello, VP Sales at Nortek Security & Control, owner of the Furman brand. He added: We look forward to a great relationship with NMK, successfully building the Furman brand in the pro market throughout the GCC.