Customers will get a free subscription to Shahid VIP upon purchasing a new phone or television from B.Tech.
Egypt’s electronics chain B.Tech for Trade and Distribution has signed a partnership with MBC’s streaming platform Shahid VIP.
Under the agreement, B.Tech customers will get a free three-month subscription to Shahid VIP if they purchase a new smartphone and a free six-month subscription if they purchase a TV.
This partnership is one of the steps taken to enhance the services provided by B.Tech to its customers, including launching the first chain of its new trademark B.Tech X.
Commenting on the partnership, Mohamed Khattab, Chief Transformation Officer of B.Tech, said: “Since day one of our presence in the Egyptian market, we have been committed to an ambitious strategy for growth. Our highest priority is our customers, a strategy reflected in our services, products, and future expansions. We aim to become closest to our customers, enabling us to build a huge customer base who benefit from our services and products through our sales channels. The cooperation with the Shahid VIP platform represents a new milestone. Our new Shahid package of services is where the customer will receive a coupon with a special code. The access allows enjoying watching the content offered by this leading digital platform for three months upon purchasing any smartphone and six months when purchasing a new TV.”
Natasha Hemingway, Chief Commercial and Marketing Officer at Shahid, added: “We are excited about this latest partnership with one of Egypt’s best-known electronics chains. This will give B.Tech customers even more value for money with additional Shahid VIP subscriptions. In addition to offering unrivalled premium content in the Middle East and North Africa, Shahid also strives to partner with the best companies in the region to offer the best value and experiences for customers and subscribers.”
Khattab continued: “Our new brand store chain provides a variety of smart devices and accessories for many premium brands, giving the user a good opportunity to choose the product that best matches their needs. These new stores also offer smart screens for customers to purchase other devices online offered by our company but not available in B.Tech X branches. In addition, we also offer home delivery services.”
