Moviegoers will be able to ask Alexa about timings and other details of movies screening at Reel Cinemas.
Emaar Entertainment has teamed up with Amazon. With this joint venture, the first-of-its-kind in the region, cinema-goers will benefit from a seamless booking service when enlisting the help of Alexa, in both English and Arabic.
Alexa is a cloud-based service that powers devices like Amazon Echo, Echo Show, Echo Plus, Echo Spot, Echo Dot, and more.
Alexa will officially launch in the region on December 8. Upon launch, customers will be able to ask Alexa about movie timings at Reel Cinemas, the list of ‘Now Showing’ titles and also where specific films are being screened.