Three theaters in Dubai will have 14 dine-in screens, with tickets covering not just the film but also a meal with an appetiser and main course.
Reel Cinemas has teamed up with chef Guy Fieri to launch the first stand-alone Dine-In Cinema featuring his American Kitchen concept in the Middle East.
Guy Fieris Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club will feature restaurant-prepared meals from Guy Fieris American Kitchen delivered to the table of cinegoers.
The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali followed by Reel Cinemas The Dubai Mall and Reel Cinemas The Pointe in The Palm Jumeirah.
Combined, the theaters will have 14 dine-in screens, with session tickets covering not just the film but also a meal comprising of an appetiser and main course.
“Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are diversifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets,” remarked Damien Latham, the Chief Executive of Emaar Entertainment, the operator of Reel Cinemas.
According to him, this is the first partnership in the Middle East by Emmy Award-winning chef, Guy Fieri.
With 45 restaurants located across the US and Mexico, and forthcoming restaurants in South Africa, this marks the next step in Fieris regional expansion.
On the novel concept, Guy Fieri said: “We are bringing the best of my American restaurants to Reel Cinemas best-in-class theatres, the concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space so its a great partnership.”