As part of its community outreach programme, Mubadala Development Company has funded the initial phase of Mansour, a new Emirati cartoon. The company has also signed collaboration agreements with Abu Dhabi Media and Dubai Media Incorporated, awarding both organisations the rights to broadcast the first season of the animated series. The show is scheduled to start airing […]
As part of its community outreach programme, Mubadala Development Company has funded the initial phase of Mansour, a new Emirati cartoon. The company has also signed collaboration agreements with Abu Dhabi Media and Dubai Media Incorporated, awarding both organisations the rights to broadcast the first season of the animated series. The show is scheduled to start airing in January 2013 on Abu Dhabi Emirates and Sama Dubai.
The Emirati cartoon is about a young boy living in Abu Dhabi, who learns life lessons as he embarks on exciting adventures with his friends and family. It claims to be the first locally produced cartoon that blends traditional Arabic themes with world class production standards used by animation giants like Disney and Nickelodeon.
Commenting on the agreement, the creator, Rashed Al Harmoodi, said, “Collaborating with popular networks is a key element to Mansour’s success. We’ve targeted channels that mirror the show’s artistic innovation and cultural identity. The objective behind the cartoon is to prepare children for technology intensive industries and advanced lifestyles. We are confident of the support both organizations will offer to promote Mansour.”
Eissa Al Mail, Head of Abu Dhabi Emirates channel, said, “We are proud to provide Emirati content that targets children in the UAE. Broadcasting Mansour on our channel is in line with our commitment to the UAE’s community and efforts to develop children into accomplished adults who can participate in their nation’s progress.”
Khalifa Hamad Abu Shahab, Head of Sama Dubai channel, commented, “From the outset, it’s been important for us that the storylines are exciting and entertaining for our audience. As our programmes are designed to entertain the entire family, we’re delighted to host a show like Mansour that embeds important values in our children. After all, the habits we develop as children are often with us for the rest of our life.”
Haidar Mohamed, Co-Founder and General Manager, Fanar Productions, the cartoon’s producers, said: “This has been a truly inspiring project to be involved in. Through Mansour we’ve been able to bring to bear cutting-edge technology with powerful storylines that we believe kids will love.
The first 13 episodes of the first season of Mansour will be broadcast on both channels from January 3rd until February 14th, every Wednesday and Thursday between 4 and 6 pm. The second half of the season is scheduled to begin in April 3rd until May 16th.
