The upcoming Korea-UAE Festival will have two parts - the K-content Festival, which aims to match buyers from the UAE with different Korean cultural content creators, and the K-pop Festival.
UAE’s Ministry of Culture and Youth, in cooperation with the Ministry of Culture, Sports and Tourism of South Korea, will organise several cultural activities as part of the Emirati-Korean Festival, which will take place from March 31 to April 2, 2021.
The festival will be held under the theme, Converging Cultures, underscoring the profound cultural ties between the two countries.
Its agenda includes a variety of cultural events and programmes that will take place via video conferencing, organised jointly by the Korean Creative Content Agency (KOCCA), and the Korea Foundation for International Culture Exchange (KOFICE).
In November 2019, Noura bint Mohammed Al Kaabi, Minister of Culture and Youth (UAE), met with Hwang Hee, Minister of Culture, Sports and Tourism of South Korea, during the United Nations Educational, Scientific and Cultural Organisation (UNESCO) Forum of Ministers of Culture, where they signed a Memorandum of Understanding (MoU) naming 2020 the Year of Emirati-Korean Dialogue, to celebrate the 40th anniversary of the establishment of the diplomatic relations between the two countries.
The festival’s activities will include several special events aimed at promoting Korean content creation in the UAE, as well as a webinar held from March 31 and April 1, under the theme, Strategies for Entering Middle Eastern Markets, with the participation of 24 speakers from the UAE and 28 from Korean companies specialising in novels, comics and games.
On the occasion, Hwang Hee said: “Korea and the UAE enjoy profound relations and have shared a journey of cultural exchange for over 40 years.”
Despite the challenges posed by the Covid-19 pandemic, the festival’s activities will take place virtually and will create an opportunity to jointly build a cultural community focussed on the future.