With this partnership, Eros Now aims to offer its content across genres and Indian regional languages to Ooredoo’s subscriber base.
South Asian OTT platform Eros Now has announced its partnership with Ooredoo Qatar – an international telecommunications company headquartered in Doha. Eros Now, which offers a library of Bollywood, and regional film as well as originals, will cater to the country’s audience base in partnership with the telecom giant, Ooredoo Qatar.
Eros Now and Ooredoo, which provides services in nine countries across the region including Qatar, also plan to replicate similar alliances in new markets in the future.
The Middle East region and Qatar, in particular, is home to a robust population of non-resident south Asians. The content offered by Eros Now is consumed by both the South Asian diaspora as well as locals.
Commenting on the association, Ali Hussein, CEO, Eros Now, said, “Eros Now’s content certainly has a universal appeal and Qatar is one of the significant markets for us. The inconceivable demand for Indian content in the country has enabled Eros Now and Ooredoo to join hands and offer audiences the finest films, originals, music and more.”
Manar Khalifa Al-Muraikhi – Director PR and Corporate Communications at Ooredoo, added, “This partnership will not only strengthen our portfolio but also help us build bridges to connect with our global audience. Love for Bollywood is a conversation starter that seamlessly turns into a topic of discussion, and we are thrilled to partner with an Indian OTT giant.”