With the view of offering video content specifically tailored for Arabic audiences on multiple screens, the application Fatooosh was recently launched. The application is available only in Arabic and enables users to seamlessly follow their favourite videos via desktop computers, tablets, mobile phones or Smart TVs. It runs on Apples iOS and Googles Android system […]
The application is available only in Arabic and enables users to seamlessly follow their favourite videos via desktop computers, tablets, mobile phones or Smart TVs. It runs on Apples iOS and Googles Android system and will initially be aimed at the Samsung Smart TV in the region.
The videos uploaded to Fatooosh are categorised under three sections – comedy, TV, entertainment and television programmes.
Through social networking channels such as Facebook, users can share content with friends. They can choose to receive push notifications on selected programmes, rate videos, create a favourites list, and view the top 10 videos. Also, in keeping with the regions sensibilities, Fatooosh also allows subscribers to suggest specific videos to add and report content they deem inappropriate.
The application is conceptualised by mobile apps developer iaraby. The company is searching for more content sources and eventually hopes to put up an exclusive Fatooosh TV Channel.
Fatooosh is an ideal medium for encouraging more users to patronise Arabic content and adopt emerging media technologies such as the Smart TV. Based on the overwhelming initial response, we expect Fatooosh to become a staple application among Arab mobile phone, computer and internet TV users, said Ahmad Barqawi, executive director, iaraby.
We intend to come up with more offerings that suit the unique tastes of Arab audiences, especially those that rely heavily on mobility and technology for their leisure, lifestyle and work.