Fayvo's list of APIs include IMDB, iBooks, Apple Music, Netflix, Amazon, and YouTube, among others.
In an effort to enhance engagement with the media, Middle Eastern startup Fayvo has signed an agreement with MBC Group.
The company will benefit from the new collaboration by enhancing its service offering and expanding its customer base.
Fayvo is a social app for users to save their favourite books, music, products, movies, places and more with family and friends throughout the world. The idea behind Fayvo emerged in 2015, when Saudi entrepreneur and investor Fahad bin Mansour recognised a need for an app that offers a convenient way to share favourite moments and experiences and exchange recommendations with family and friends around the world.
Commenting on the partnership, Fahad bin Mansour, Founder and CEO of Fayvo, said: “We are pleased to partner with MBC Group in line with Fayvo’s strategy to build and enhance strategic relationships with our stakeholders. This collaboration comes as a significant addition to our wide-ranging efforts to further increase the breadth and scope of our services and grow and expand our user base in Saudi Arabia, as well as in the wider region and globally. We aim to achieve our short- and long-term strategic plans by reaching MBC’s wider audience through this agreement. Integration with other service providers to make it easy for users to discover and share their favourites across a wide range of media and experiences is a key part of our strategy, and we are looking forward to announcing new partnerships in this segment.”
Fadel Zahreddine, Group Director of Emerging Media at MBC Group, added: “We at MBC Group believe that innovation and entrepreneurship are key to addressing new consumer needs, and therefore, we have an ongoing commitment to encouraging new ideas and digital platforms. The agreement with Fayvo falls in line with this and furthers our contribution to driving the development of a thriving entrepreneurship ecosystem in Saudi Arabia and the region. It also comes as part of MBC Group’s ongoing efforts to support local start-ups and emerging companies.”
Fayvo currently offers integration with leading platforms, such as IMDB, Anghami, Google Maps, and Amazon.