With a diverse array of content, the FIFA+ channel caters to a broad audience, from die-hard football fans to casual viewers, primarily targeting adults aged 18-50.
Evision, the media and entertainment arm of e&, has announced a partnership with FIFA+ to introduce the channel to Starz On, its ad-supported streaming platform. This collaboration grants football fans 24/7 free access to FIFA+ content, offering a comprehensive viewing experience dedicated to the sport.
The FIFA+ channel provides access to FIFA World Cup matches, exclusive behind-the-scenes stories from legendary players and highlights from the world’s best teams.
Speaking about the partnership, Olivier Bramly, Chief Executive Officer, Evision, said: “Football remains a cornerstone of sports consumption in the MENA region and the launch of the FIFA+ Channel on Starz On marks a significant step in our journey to redefine sports entertainment, we are not only enhancing the value proposition of Starz On but also fostering an unprecedented connection between football fans and the sport they love.”
The FIFA+ channel extends beyond traditional sports broadcasting, offering a one-of-a-kind viewing experience that includes exclusive access to FIFA’s heritage both on and off the pitch.
Sunil K. Joy, Head of Content, Evision, added: “Streaming of sports content has always been a key pillar for STARZ ON, and the addition of FIFA+ to our line-up further strengthens the commitment to enhance our service with recognisable and relevant brands tailored to the local markets. Partnerships like this are pivotal in reshaping the landscape of Free Ad-supported Streaming TV (FAST) not just for our service but for the region as a whole.”
Football fans can look forward to exclusive interviews, documentaries and iconic match highlights from FIFA tournaments, including the prestigious FIFA World Cup. The channel’s original programming includes full-length documentaries, docuseries and shorts that showcase global storytelling across both the men’s and women’s game. Notable productions include The Happiest Man in the World, which explores the life and legacy of football icon Ronaldinho, and Bravas de Juárez, an inspiring look at the sacrifices behind the dream of a Latin American women’s football team.
