The report also noted that satellite TV revenues will drop by $16bn, with digital cable down by $12bn.
The global pay-TV revenues for 138 countries are set to fall from last year’s total of $173bn to $143bn in 2026, according to the latest report published by Digital TV Research.
In 2016, global pay-TV revenue was at $201bn, which has decreased nearly $30bn in recent years, as global pay-TV revenue was at $173bn across 138 countries in 2020. Now, Digital TV Research estimates a drop of another $30bn between 2020 and 2026, when the projected global pay-TV revenue is $143bn.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Revenues will decline in 77 of the 138 countries covered between 2020 and 2026. The US will provide the most dramatic fall – by $23bn”.
US pay-TV revenues peaked at $104bn in 2015 and the total will drop from $80bn in 2020 to $57bn in 2026. The country will account for 40% of global revenues by 2026, down from 52% in 2015.
By contrast, in other regions, Chinese pay-TV revenues are set to only ease back from $9.3bn to $8.9bn over the course of the five-year study period while those in India are actually set to grow from $5 billion to $5.6bn. The UK is set to see revenues slip back from $6.3bn to $5.5bn.
Global satellite TV revenues will drop by $16bn, with digital cable down by $12bn. The analogue cable will lose a further $2bn, while IPTV won’t lose too much.