Bedaya's live channel will be available to viewers in Saudi Arabia through STC TV.
Intigral has signed a strategic partnership with Bedaya TV, a socially-oriented Saudi channel dedicated to producing reality TV shows and promoting local content and talent.
Through the new partnership with Bedaya TV, Intigral emphasises its strategy to offer users more viewing options and make all their favourite content accessible through one easy-to-navigate platform. This collaboration builds upon Intigral’s commitment to empowering local talent and developing the Saudi digital entertainment sector.
Leveraging its investment in strategic partnerships, Intigral harnesses the power of its aggregator platform, STC TV, to customise the viewing experience to match the individual preferences of each viewer.
Commenting on the partnership, Markus Golder, CEO of Intigral, said: “We are thrilled to collaborate with Bedaya TV in our shared mission to empower and promote Saudi talent and contribute to the growth of a sustainable and vibrant ecosystem for content creation in the Kingdom. This strategic partnership resonates with our strategy and the exceptional value our platforms bring to all stakeholders, including our business partners and end users. Intigral strives to captivate and delight viewers with its top-tier offerings, providing businesses with comprehensive solutions to deliver unparalleled digital entertainment experiences to their customers. By seamlessly integrating our platforms’ cutting-edge solutions and extensive content library, we empower businesses to elevate customer engagement and foster growth within the rapidly evolving digital landscape.”
Bedaya TV Chairman Ibrahim Alshehri added: “We’re pleased to join forces with Intigral to provide exceptional digital entertainment and enhance customers’ experience. Bedaya TV and Intigral are committed to empowering Saudi talent to indulge in captivating experiences that transcend boundaries and ignite their imaginations. Our objective is to deliver quality content that brings entertainment and joy to a wide-ranging audience, and STC TV allows us to reach the most relevant segment of video streamers in KSA.”