As part of the new agreement, ThinkAnalytics will provide Intigral with a fully managed service running on AWS for delivering personalised live TV, on-demand entertainment, and sports content.
Intigral has selected ThinkAnalytics‘s Think360 personalised content discovery and viewer engagement platform for its STC TV and Jawwy TV streaming services. Think360 will enable Intigral to provide all the top entertainment to its users under one roof, as well as launch personalised user experiences that increase engagement on these services.
In addition to launching personalised user experiences that increase engagement on these services, Intigral’s entertainment library will be aggregated with content from regional and international partners for a seamless experience across all devices in multiple languages.
With a significant increase in standalone OTT video offerings, Intigral is looking to take advantage of its Master Aggregator business model to offer its users an intuitive browsing and viewing experience such as content discovery and personalised recommendations.
ThinkAnalytics is providing a fully managed service running on AWS for Intigral, delivering personalised live TV, on-demand entertainment and sports content across multiple platforms and devices. The premium STC TV service features more than 200 live channels as well as a very large SVOD and TVOD library. The Jawwy TV streaming service is available for consumers across the wider MENA region, outside of STC Group’s footprint.
Commenting on the deal, William Sharp, Chief Technology Officer at Intigral, said: “We are constantly looking for ways to improve our service in order to provide the best streaming experiences possible. With Think360 we will achieve these goals by giving subscribers a personalised user experience with seamless search and discovery across our own content and third-party services.”
Intigral will deploy the full suite of Think360 products available in the portfolio for both STC TV and Jawwy TV, including search and discovery, ThinkEditorial campaign management system, ThinkUX and ThinkInsight. With ThinkUX, the Intigral editorial team can select use cases to dynamically change the user experience across all devices. Intigral will use ThinkInsight to analyse large, complex data sets about viewing and content, and A/B testing, to better meet its business KPIs.
Samuel Sweet, CEO of EMEA & APAC at ThinkAnalytics, commented: “One of the reasons for our roaring success in the MENA region is the quality and quantity of our multi-lingual capabilities including metadata in Arabic, which makes it easy for users to find content with a unified, personalised experience across all screens. We look forward to a long partnership with Intigral as we bring the most comprehensive and engaging experiences to its subscribers.”
