• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
MasterChef the TV Experience restaurant to open in Dubai today

MasterChef the TV Experience restaurant to open in Dubai today

April 17, 2019
Hispasat and Gilat renew US backhaul contract

Hispasat and Gilat renew US backhaul contract

January 26, 2021
Red Sea International Film Festival announces second edition of Red Sea Lodge

Red Sea International Film Festival announces second edition of Red Sea Lodge

January 26, 2021
Al Qattara to screen Emirati & Israeli short films

Al Qattara to screen Emirati & Israeli short films

January 26, 2021
Sky announces largest content slate for 2021

Sky announces largest content slate for 2021

January 26, 2021
New Acting administrator at NASA

New Acting administrator at NASA

January 26, 2021
Netflix dominates AFI’s awards for 2020

Netflix dominates AFI’s awards for 2020

January 26, 2021
Speedcast to reorganise with Joe Spytek taking on the role of CEO

Speedcast to reorganise with Joe Spytek taking on the role of CEO

January 26, 2021
Hiltron Communications expands portfolio with ESA Microwave

Hiltron Communications expands portfolio with ESA Microwave

January 26, 2021
Eutelsat to launch ESR 24/7 Esports network on Hotbird

Eutelsat to launch ESR 24/7 Esports network on Hotbird

January 26, 2021
GRB Studios kicks off 2021 with multiple global sales

GRB Studios kicks off 2021 with multiple global sales

January 26, 2021
Audinate announces SDK for Dante-embedded platform

Audinate announces SDK for Dante-embedded platform

January 25, 2021
Sennheiser introduces HD 560S headphones for analytical listening

Sennheiser introduces HD 560S headphones for analytical listening

January 25, 2021
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Wednesday, January 27, 2021
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Production
    • Satellite/Broadcasting
    • Satellite/Comms
    • TV/Radio Deals
    Hispasat and Gilat renew US backhaul contract

    Hispasat and Gilat renew US backhaul contract

    Red Sea International Film Festival announces second edition of Red Sea Lodge

    Red Sea International Film Festival announces second edition of Red Sea Lodge

    Al Qattara to screen Emirati & Israeli short films

    Al Qattara to screen Emirati & Israeli short films

    Sky announces largest content slate for 2021

    Sky announces largest content slate for 2021

    New Acting administrator at NASA

    New Acting administrator at NASA

    Netflix dominates AFI’s awards for 2020

    Netflix dominates AFI’s awards for 2020

    Speedcast to reorganise with Joe Spytek taking on the role of CEO

    Speedcast to reorganise with Joe Spytek taking on the role of CEO

    Hiltron Communications expands portfolio with ESA Microwave

    Hiltron Communications expands portfolio with ESA Microwave

    Eutelsat to launch ESR 24/7 Esports network on Hotbird

    Eutelsat to launch ESR 24/7 Esports network on Hotbird

    GRB Studios kicks off 2021 with multiple global sales

    GRB Studios kicks off 2021 with multiple global sales

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    Piracy – Unravelling the maze

    Piracy – Unravelling the maze

    Strategies to win the OTT race

    Strategies to win the OTT race

    The OTT journey – Learning from the experts

    The OTT journey – Learning from the experts

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part Two: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Premier League scraps pay-per-view model following backlash

    Premier League scraps pay-per-view model following backlash

    Shaping audio for broadcast

    Shaping audio for broadcast

    Video Piracy: Separating Fact from Fiction

    Video Piracy: Separating Fact from Fiction

    How to establish an 8K Future

    How to establish an 8K Future

    Demystifying the technology of AR for sports

    Demystifying the technology of AR for sports

    Trending Tags

    • Videos
      OTT Monitoring – Maximize return on your streaming investments

      OTT Monitoring – Maximize return on your streaming investments

      Pierre Tabet on what makes 7 Production tick

      Pierre Tabet on what makes 7 Production tick

      VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

      VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

      Industry experts showcase cinematography equipment at in5 workshop

      Industry experts showcase cinematography equipment at in5 workshop

      StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

      StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

      Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

      Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

      The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

      The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

      Content creators explore where content is heading in the MENA region

      Content creators explore where content is heading in the MENA region

      Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

      Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

    • Opinion
      AVOD: The best model for OTT success?

      AVOD: The best model for OTT success?

      Mobile LTE is key to simple and reliable live video contribution

      Mobile LTE is key to simple and reliable live video contribution

      How entertainment networks are fighting the pandemic

      How entertainment networks are fighting the pandemic

      New normal inspires fresh storylines and alternative filming strategies

      New normal inspires fresh storylines and alternative filming strategies

      Reviewing video content in the wake of Covid-19

      Reviewing video content in the wake of Covid-19

      Made in the UAE – with pride

      Made in the UAE – with pride

      Failing to prepare: Preparing to fail. Again?

      Failing to prepare: Preparing to fail. Again?

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Getting to grips with the AV-over-IP stack

      Getting to grips with the AV-over-IP stack

      How are businesses prioritising their expenditures in light of Covid-19?

      How are businesses prioritising their expenditures in light of Covid-19?

    • Interviews
      • All
      • Lounge
      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Will Covid-19 drive broadcasters into adopting IP?

      Will Covid-19 drive broadcasters into adopting IP?

      Vox Pop: The Road To IP

      Vox Pop: The Road To IP

      Let’s Tok Business: How TikTok is navigating the Middle East market

      Let’s Tok Business: How TikTok is navigating the Middle East market

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part I

      COVID-19: Its impact on the media world – Part I

      OSN: Back with a Bang

      OSN: Back with a Bang

      With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

      With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

      Faisal Hashmi: Crafting A Film Career

      Faisal Hashmi: Crafting A Film Career

    • Products
    • Magazine Archive
    • Events
    • LIVE
    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Production
      • Satellite/Broadcasting
      • Satellite/Comms
      • TV/Radio Deals
      Hispasat and Gilat renew US backhaul contract

      Hispasat and Gilat renew US backhaul contract

      Red Sea International Film Festival announces second edition of Red Sea Lodge

      Red Sea International Film Festival announces second edition of Red Sea Lodge

      Al Qattara to screen Emirati & Israeli short films

      Al Qattara to screen Emirati & Israeli short films

      Sky announces largest content slate for 2021

      Sky announces largest content slate for 2021

      New Acting administrator at NASA

      New Acting administrator at NASA

      Netflix dominates AFI’s awards for 2020

      Netflix dominates AFI’s awards for 2020

      Speedcast to reorganise with Joe Spytek taking on the role of CEO

      Speedcast to reorganise with Joe Spytek taking on the role of CEO

      Hiltron Communications expands portfolio with ESA Microwave

      Hiltron Communications expands portfolio with ESA Microwave

      Eutelsat to launch ESR 24/7 Esports network on Hotbird

      Eutelsat to launch ESR 24/7 Esports network on Hotbird

      GRB Studios kicks off 2021 with multiple global sales

      GRB Studios kicks off 2021 with multiple global sales

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      Piracy – Unravelling the maze

      Piracy – Unravelling the maze

      Strategies to win the OTT race

      Strategies to win the OTT race

      The OTT journey – Learning from the experts

      The OTT journey – Learning from the experts

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Premier League scraps pay-per-view model following backlash

      Premier League scraps pay-per-view model following backlash

      Shaping audio for broadcast

      Shaping audio for broadcast

      Video Piracy: Separating Fact from Fiction

      Video Piracy: Separating Fact from Fiction

      How to establish an 8K Future

      How to establish an 8K Future

      Demystifying the technology of AR for sports

      Demystifying the technology of AR for sports

      Trending Tags

      • Videos
        OTT Monitoring – Maximize return on your streaming investments

        OTT Monitoring – Maximize return on your streaming investments

        Pierre Tabet on what makes 7 Production tick

        Pierre Tabet on what makes 7 Production tick

        VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

        VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

        Industry experts showcase cinematography equipment at in5 workshop

        Industry experts showcase cinematography equipment at in5 workshop

        StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

        StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

        Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

        Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

        The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

        The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

        Content creators explore where content is heading in the MENA region

        Content creators explore where content is heading in the MENA region

        Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

        Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

      • Opinion
        AVOD: The best model for OTT success?

        AVOD: The best model for OTT success?

        Mobile LTE is key to simple and reliable live video contribution

        Mobile LTE is key to simple and reliable live video contribution

        How entertainment networks are fighting the pandemic

        How entertainment networks are fighting the pandemic

        New normal inspires fresh storylines and alternative filming strategies

        New normal inspires fresh storylines and alternative filming strategies

        Reviewing video content in the wake of Covid-19

        Reviewing video content in the wake of Covid-19

        Made in the UAE – with pride

        Made in the UAE – with pride

        Failing to prepare: Preparing to fail. Again?

        Failing to prepare: Preparing to fail. Again?

        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Getting to grips with the AV-over-IP stack

        Getting to grips with the AV-over-IP stack

        How are businesses prioritising their expenditures in light of Covid-19?

        How are businesses prioritising their expenditures in light of Covid-19?

      • Interviews
        • All
        • Lounge
        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part Two: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Will Covid-19 drive broadcasters into adopting IP?

        Will Covid-19 drive broadcasters into adopting IP?

        Vox Pop: The Road To IP

        Vox Pop: The Road To IP

        Let’s Tok Business: How TikTok is navigating the Middle East market

        Let’s Tok Business: How TikTok is navigating the Middle East market

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part I

        COVID-19: Its impact on the media world – Part I

        OSN: Back with a Bang

        OSN: Back with a Bang

        With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

        With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

        Faisal Hashmi: Crafting A Film Career

        Faisal Hashmi: Crafting A Film Career

      • Products
      • Magazine Archive
      • Events
      • LIVE
      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News

      MasterChef the TV Experience restaurant to open in Dubai today

      Vijaya Cherian by Vijaya Cherian
      April 17, 2019
      in News, Production, TV/Radio Deals
      ShareTweetPostEmail

      Diners can immerse themselves in the MasterChef TV experience by taking part in the Mystery Box Challenge or sitting close to the action as the kitchen gets orders ready.

      From left: Duncan Fraser-Smith of The First Group with Frances Adams from Endemol Shine Group.

      The world’s first “MasterChef, the TV Experience” restaurant will launch in Dubai at Millennium Place Marina today. The restaurant is the result of a landmark deal between Dubai-based property developer The First Group and Endemol Shine Group, producer and distributor of the popular MasterChef reality television series.

      MasterChef won the Guinness World Record last year for being the most successful cookery television format.

      Elaborating on the record, Frances Adams, Endemol Shine Group Director, Brand Strategy told BroadcastPro ME: “We have reached 60 territories and we are on air in 250 different markets. Basically, you can watch MasterChef on TV everywhere in the world except two countries — North Korea and Papua New Guinea.”

      The two teams worked with 30 winners across three countries to create the initial menu for the restaurant.

      “We engaged in extensive roundtable sessions with the winners and looked at various recipes that would be feasible to deliver within a restaurant. We have identified 130 winning recipes, of which 25 are now on the menu,” commented Fraser-Smith, Director of Global Food & Beverage for The First Group.

      Both Adams and Fraser-Smith commented that they have had to revise recipes slightly to ensure they can deliver a dish within 30 minutes of an order but the restaurant’s head chef clarified that even if an ingredient is dropped, the origin of each dish and its story will be strictly maintained.

      In the meantime, the restaurant has a few surprises in store for viewers wanting to immerse themselves in the TV experience, Fraser-Smith revealed.

      “Diners will have the opportunity to be part of the Mystery Box Challenge with a small twist. It is our signature dish and sort of a reverse Mystery Box Challenge. We will bring the mystery boxes to our diners with ten ingredients in them and the diner may choose five. It will be the chef’s job then to cook a dish within 45 minutes and there will be a clock ticking there for all to see. The ingredients will differ based on days, weeks and seasons and the recipes will vary. I believe something like this will genuinely create new memories for diners and help personalise their experience while also challenging our chefs to be creative,” added Fraser-Smith.

      For those who want more of the action, the open kitchen concept offers diners the flexibility to sit closer to the action and watch the drama unfold as orders pour in and the kitchen responds, recreating some of the pressure that the contestants feel while battling for the top spot.

      While Endemol Shine Group hopes that the restaurant concept will create greater interest in the UAE for the MasterChef show, the two teams also hope to bring winning chefs from MasterChef Australia to the restaurant.

      “The Australian version airs here just after it has aired in Australia giving us sufficient time to fly in a winner and that’s on the cards. We are in talks with Fox about this as these unique touches will add greater meaning to their dining experience,” Adams commented.

      Although not wired to serve as a studio, the restaurant is also large enough to accommodate cameras, lighting and other gear should they choose to do a MasterChef shoot in the restaurant, commented Fraser-Smith, adding that there has already been interest from MasterChef Europe and Asia to film one of the challenges in the Dubai property.

      In the meantime, the MasterChef restaurant concept has also piqued the interest of investors from Singapore and China, Fraser-Smith revealed, adding that The First Group will work with Endemol Shine Group to take the concept to other cities worldwide in the coming years.

       

       

       

      Tags: Endemol Shine GroupfeaturedpostMasterChef the TV Experience restaurantMillennium Place MarinaThe First Group

      Related Posts

      Red Sea International Film Festival announces second edition of Red Sea Lodge

      Red Sea International Film Festival announces second edition of Red Sea Lodge

      January 26, 2021
      Al Qattara to screen Emirati & Israeli short films

      Al Qattara to screen Emirati & Israeli short films

      January 26, 2021
      Sky announces largest content slate for 2021

      Sky announces largest content slate for 2021

      January 26, 2021
      Netflix dominates AFI’s awards for 2020

      Netflix dominates AFI’s awards for 2020

      January 26, 2021
      GRB Studios kicks off 2021 with multiple global sales

      GRB Studios kicks off 2021 with multiple global sales

      January 26, 2021
      Netflix invests $490,000 in scholarship for underrepresented U.K. youth

      Netflix invests $490,000 in scholarship for underrepresented U.K. youth

      January 25, 2021

      Related News

      MasterChef the TV Experience restaurant to open in Dubai today

      MasterChef the TV Experience restaurant to open in Dubai today

      April 17, 2019
      The many benefits AI can bring to pay TV

      The many benefits AI can bring to pay TV

      February 4, 2019
      More Related News

      Popular Stories

      • Airbus completes Preliminary Design Review for Skynet 6A

        Airbus completes Preliminary Design Review for Skynet 6A

        772 shares
        Share 309 Tweet 193
      • Radio Television of Djibouti deploys Etere solution

        733 shares
        Share 293 Tweet 183
      • The ASBU BroadcastPro 2020 Awards shortlist is out

        732 shares
        Share 293 Tweet 183
      • Two Arab producers to take part in Rotterdam Lab film training

        718 shares
        Share 287 Tweet 180
      • Cinépolis cinemas set to open in Jeddah and Dammam

        697 shares
        Share 279 Tweet 174

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
      • Events
      • LIVE

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In