For this year, MBC’s lineup features a mix of productions, spanning comedies, dramas, talk shows and culturally rich content.
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted a star-studded event in Riyadh to showcase MBC Group’s Ramadan 2025 programming lineup and sponsorship opportunities.
The exclusive gathering brought together prominent figures from the entertainment, media and advertising sectors, along with senior MBC Group representatives. Attendees were treated to an immersive presentation of MBC’s diverse Ramadan content, including comedies, dramas, talk shows and culturally enriching productions aimed at engaging audiences across the region.
MMS also highlighted its sports advertising solutions on Saudi Sports Company (SSC) platforms, leveraging the convergence of the Saudi Football League and Ramadan to create engagement opportunities.
During Ramadan 2024, MBC Group achieved significant milestones, including a 79.2% individual TV reach in Saudi Arabia, 28m active users on its Shahid streaming platform, and 246m plays. Its four radio stations attracted 7m listeners, while social media engagements surged to 137.8m, underscoring the group’s reach during the holy month.
Ahmed Al Sahhaf, CEO of MMS, emphasised the importance of Ramadan programming in connecting audiences and brands, noting MMS’s commitment to delivering innovative advertising solutions seamlessly integrated with premium content. “Our goal is to empower brands to harness the unique media momentum of Ramadan, creating campaigns that resonate deeply with audiences,” he stated.
The event featured a presentation by Eng. Bandar AlMashhadi, CEO of Media Rating Company (MRC), highlighting television’s influence during Ramadan, along with an overview of MBC Group’s performance metrics from the previous year.
Attendees also received an exclusive preview of the 2025 Ramadan programming lineup and tailored advertising solutions from MMS.
A panel discussion, moderated by Ramzi Ghanem, MMS’s Client Growth Lead, included insights from Metab A. AlGhamdi, GM Corporate Brand and Media Management at Mobily and May Al Saleh, Founder of Joy Productions. The panel explored the impact of Ramadan content on audience engagement and brand amplification.
The event attracted local and international companies, government entities, and key figures from MBC Group, highlighting the anticipation and influence of MBC’s Ramadan offerings.
