• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
MBC to launch in-house ad and sales unit, ends contract with Choueiri Group

MBC to launch in-house ad and sales unit, ends contract with Choueiri Group

September 9, 2020
Al Kamel System set to support Extreme E broadcast

Al Kamel System set to support Extreme E broadcast

January 16, 2021
Airbus completes Preliminary Design Review for Skynet 6A

Airbus completes Preliminary Design Review for Skynet 6A

January 15, 2021
YellaUmbrella integrates Ooona subtitling tool into platform

YellaUmbrella integrates Ooona subtitling tool into platform

January 15, 2021
Radio Television of Djibouti deploys Etere solution

Radio Television of Djibouti deploys Etere solution

January 14, 2021
Egyptian origin film ‘Captains of Zaatari’ to premiere at Sundance 2021

Egyptian origin film ‘Captains of Zaatari’ to premiere at Sundance 2021

January 14, 2021
SpaceX Falcon 9 wins Intuitive Machines contract for second Moon mission

SpaceX Falcon 9 wins Intuitive Machines contract for second Moon mission

January 14, 2021
Molotov TV enters Africa

Molotov TV enters Africa

January 14, 2021
AJA announces two 12G-SDI openGear solutions

AJA announces two 12G-SDI openGear solutions

January 14, 2021
Juniper Networks and Turk Telekom joins hand to accelerate open RAN development

Juniper Networks and Turk Telekom joins hand to accelerate open RAN development

January 14, 2021
Leaf Space secures €10m funding

Leaf Space secures €10m funding

January 14, 2021
“Born a King” to screen across GCC on Sept 26

AUK professors in Kuwait participate in film fest themed around migration

January 14, 2021
Leaf Space secures €10m funding

Leaf Space secures €10m funding

January 14, 2021
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Saturday, January 16, 2021
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Production
    • Satellite/Broadcasting
    • Satellite/Comms
    • TV/Radio Deals
    Al Kamel System set to support Extreme E broadcast

    Al Kamel System set to support Extreme E broadcast

    Airbus completes Preliminary Design Review for Skynet 6A

    Airbus completes Preliminary Design Review for Skynet 6A

    YellaUmbrella integrates Ooona subtitling tool into platform

    YellaUmbrella integrates Ooona subtitling tool into platform

    Radio Television of Djibouti deploys Etere solution

    Radio Television of Djibouti deploys Etere solution

    Egyptian origin film ‘Captains of Zaatari’ to premiere at Sundance 2021

    Egyptian origin film ‘Captains of Zaatari’ to premiere at Sundance 2021

    SpaceX Falcon 9 wins Intuitive Machines contract for second Moon mission

    SpaceX Falcon 9 wins Intuitive Machines contract for second Moon mission

    Molotov TV enters Africa

    Molotov TV enters Africa

    Juniper Networks and Turk Telekom joins hand to accelerate open RAN development

    Juniper Networks and Turk Telekom joins hand to accelerate open RAN development

    Leaf Space secures €10m funding

    Leaf Space secures €10m funding

    “Born a King” to screen across GCC on Sept 26

    AUK professors in Kuwait participate in film fest themed around migration

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    Piracy – Unravelling the maze

    Piracy – Unravelling the maze

    Strategies to win the OTT race

    Strategies to win the OTT race

    The OTT journey – Learning from the experts

    The OTT journey – Learning from the experts

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part Two: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Vox Pop Part One: Visualising the AR roadmap

    Premier League scraps pay-per-view model following backlash

    Premier League scraps pay-per-view model following backlash

    Shaping audio for broadcast

    Shaping audio for broadcast

    Video Piracy: Separating Fact from Fiction

    Video Piracy: Separating Fact from Fiction

    How to establish an 8K Future

    How to establish an 8K Future

    Demystifying the technology of AR for sports

    Demystifying the technology of AR for sports

    Trending Tags

    • Videos
      OTT Monitoring – Maximize return on your streaming investments

      OTT Monitoring – Maximize return on your streaming investments

      Pierre Tabet on what makes 7 Production tick

      Pierre Tabet on what makes 7 Production tick

      VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

      VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

      Industry experts showcase cinematography equipment at in5 workshop

      Industry experts showcase cinematography equipment at in5 workshop

      StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

      StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

      Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

      Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

      The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

      The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

      Content creators explore where content is heading in the MENA region

      Content creators explore where content is heading in the MENA region

      Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

      Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

    • Opinion
      AVOD: The best model for OTT success?

      AVOD: The best model for OTT success?

      Mobile LTE is key to simple and reliable live video contribution

      Mobile LTE is key to simple and reliable live video contribution

      How entertainment networks are fighting the pandemic

      How entertainment networks are fighting the pandemic

      New normal inspires fresh storylines and alternative filming strategies

      New normal inspires fresh storylines and alternative filming strategies

      Reviewing video content in the wake of Covid-19

      Reviewing video content in the wake of Covid-19

      Made in the UAE – with pride

      Made in the UAE – with pride

      Failing to prepare: Preparing to fail. Again?

      Failing to prepare: Preparing to fail. Again?

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Celebrating growth with BroadcastPro ME’s tenth anniversary

      Getting to grips with the AV-over-IP stack

      Getting to grips with the AV-over-IP stack

      How are businesses prioritising their expenditures in light of Covid-19?

      How are businesses prioritising their expenditures in light of Covid-19?

    • Interviews
      • All
      • Lounge
      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Will Covid-19 drive broadcasters into adopting IP?

      Will Covid-19 drive broadcasters into adopting IP?

      Vox Pop: The Road To IP

      Vox Pop: The Road To IP

      Let’s Tok Business: How TikTok is navigating the Middle East market

      Let’s Tok Business: How TikTok is navigating the Middle East market

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part II

      COVID-19: Its impact on the media world – Part I

      COVID-19: Its impact on the media world – Part I

      OSN: Back with a Bang

      OSN: Back with a Bang

      With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

      With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

      Faisal Hashmi: Crafting A Film Career

      Faisal Hashmi: Crafting A Film Career

    • Products
    • Magazine Archive
    • Events
    • LIVE
    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Production
      • Satellite/Broadcasting
      • Satellite/Comms
      • TV/Radio Deals
      Al Kamel System set to support Extreme E broadcast

      Al Kamel System set to support Extreme E broadcast

      Airbus completes Preliminary Design Review for Skynet 6A

      Airbus completes Preliminary Design Review for Skynet 6A

      YellaUmbrella integrates Ooona subtitling tool into platform

      YellaUmbrella integrates Ooona subtitling tool into platform

      Radio Television of Djibouti deploys Etere solution

      Radio Television of Djibouti deploys Etere solution

      Egyptian origin film ‘Captains of Zaatari’ to premiere at Sundance 2021

      Egyptian origin film ‘Captains of Zaatari’ to premiere at Sundance 2021

      SpaceX Falcon 9 wins Intuitive Machines contract for second Moon mission

      SpaceX Falcon 9 wins Intuitive Machines contract for second Moon mission

      Molotov TV enters Africa

      Molotov TV enters Africa

      Juniper Networks and Turk Telekom joins hand to accelerate open RAN development

      Juniper Networks and Turk Telekom joins hand to accelerate open RAN development

      Leaf Space secures €10m funding

      Leaf Space secures €10m funding

      “Born a King” to screen across GCC on Sept 26

      AUK professors in Kuwait participate in film fest themed around migration

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      Piracy – Unravelling the maze

      Piracy – Unravelling the maze

      Strategies to win the OTT race

      Strategies to win the OTT race

      The OTT journey – Learning from the experts

      The OTT journey – Learning from the experts

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part Two: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Vox Pop Part One: Visualising the AR roadmap

      Premier League scraps pay-per-view model following backlash

      Premier League scraps pay-per-view model following backlash

      Shaping audio for broadcast

      Shaping audio for broadcast

      Video Piracy: Separating Fact from Fiction

      Video Piracy: Separating Fact from Fiction

      How to establish an 8K Future

      How to establish an 8K Future

      Demystifying the technology of AR for sports

      Demystifying the technology of AR for sports

      Trending Tags

      • Videos
        OTT Monitoring – Maximize return on your streaming investments

        OTT Monitoring – Maximize return on your streaming investments

        Pierre Tabet on what makes 7 Production tick

        Pierre Tabet on what makes 7 Production tick

        VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

        VIDEO: Hear it from Francesco Perta and Danny Bates on Dplay’s launch on StarzPlay

        Industry experts showcase cinematography equipment at in5 workshop

        Industry experts showcase cinematography equipment at in5 workshop

        StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

        StarzPlay’s Maaz Sheikh and Exec Producer Kate Harwood-Baghdad Central premiere

        Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

        Sony launches PXW-FX9 full-frame 6K sensor camera in Dubai

        The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

        The Women Executives: Breaking the mould at the BroadcastPro 2019 Summit

        Content creators explore where content is heading in the MENA region

        Content creators explore where content is heading in the MENA region

        Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

        Envisioning a new media landscape with CEOs at the BroadcastPro 2019 Summit

      • Opinion
        AVOD: The best model for OTT success?

        AVOD: The best model for OTT success?

        Mobile LTE is key to simple and reliable live video contribution

        Mobile LTE is key to simple and reliable live video contribution

        How entertainment networks are fighting the pandemic

        How entertainment networks are fighting the pandemic

        New normal inspires fresh storylines and alternative filming strategies

        New normal inspires fresh storylines and alternative filming strategies

        Reviewing video content in the wake of Covid-19

        Reviewing video content in the wake of Covid-19

        Made in the UAE – with pride

        Made in the UAE – with pride

        Failing to prepare: Preparing to fail. Again?

        Failing to prepare: Preparing to fail. Again?

        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Celebrating growth with BroadcastPro ME’s tenth anniversary

        Getting to grips with the AV-over-IP stack

        Getting to grips with the AV-over-IP stack

        How are businesses prioritising their expenditures in light of Covid-19?

        How are businesses prioritising their expenditures in light of Covid-19?

      • Interviews
        • All
        • Lounge
        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part Two: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Vox Pop Part One: Visualising the AR roadmap

        Will Covid-19 drive broadcasters into adopting IP?

        Will Covid-19 drive broadcasters into adopting IP?

        Vox Pop: The Road To IP

        Vox Pop: The Road To IP

        Let’s Tok Business: How TikTok is navigating the Middle East market

        Let’s Tok Business: How TikTok is navigating the Middle East market

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part II

        COVID-19: Its impact on the media world – Part I

        COVID-19: Its impact on the media world – Part I

        OSN: Back with a Bang

        OSN: Back with a Bang

        With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

        With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

        Faisal Hashmi: Crafting A Film Career

        Faisal Hashmi: Crafting A Film Career

      • Products
      • Magazine Archive
      • Events
      • LIVE
      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News

      MBC to launch in-house ad and sales unit, ends contract with Choueiri Group

      Staff Reporter by Staff Reporter
      September 9, 2020
      in News, TV/Radio Deals
      MBC to launch in-house ad and sales unit, ends contract with Choueiri Group
      ShareTweetPostEmail

      MBC Media Services, which will be majorly controlled by MBC Group, will begin operations at the start of 2021.

      MBC Group has announced that the company has ended its five-year advertisement contract with Arabian Media Services, a Choueiri Group company. Instead, MBC will launch ‘MBC Media Services’, an in-house commercial advertising and sales unit in partnership with Engineer Holding Group (EHG).

      EHG is a media and investment group which owns the Al Arabia advertising ‘out of home’ business in Saudi Arabia.

      MBC Media Services will be majorly controlled by MBC Group and will begin operations at the start of 2021. This new approach will allow MBC to work more closely with its clients, which include many of the world’s largest consumer brands, their marketing and advertising companies, and media buyers.

      Commenting on the announcement, Waleed bin Ibrahim Al Ibrahim, Chairman, MBC Group said: “The media industry has witnessed remarkable changes over the past two decades, driven by technological advancements and the rapid adoption by consumers of social media platforms and mobile devices.  We want to move faster to address these market forces and by establishing our own dedicated in-house commercial business unit we will be able to offer better-integrated solutions across our television, digital and OTT platforms.  I am delighted that we will be partnering with EHG, which owns Al Arabia, one of the best know ‘outdoor’ advertising specialists in the Kingdom.

      On ending the contract with Chouriri Group, Al Ibrahim said: “I would like to thank AMS and the Choueiri Group who have been great partners and acknowledge their commitment and service over many years.”

      Engineer Abdulelah Al-Khereiji, Founder & Chairman, EHG added: “We are very proud to be partnering with a prestigious institution like MBC, which has played a leading role in the development of the media sector in our region. We look forward to pooling our capabilities to better serve our society, our clients and the advertising industry.”

      Marc Antoine d’Halluin, Chief Executive Officer, MBC Group remarked: “Our new joint venture with EHG and the launch of MBC Media Services, will enable the Company to develop cross-media solutions for our clients and deepen the way we combine our television and digital audiences. As we continue on our journey of continuous innovation, as illustrated by the success of Shahid VIP, and develop further as a multi-platform media group, we are also taking all the necessary steps to make effective daily audience measurement a reality in the countries in which we operate, to better service our clients.  These important operational developments, will keep MBC at the forefront of our industry and continue to provide the very best way for our clients to reach consumers in this exciting fast-growing regional market.”

      Tags: Chouriri GroupEngineer Holding GroupfeaturedpostMBC GroupMBC Media Services

      Related Posts

      Lawo VSM controls Al Arabiya TV news complex in Dubai

      Lawo VSM controls Al Arabiya TV news complex in Dubai

      December 22, 2020
      MBC CEO Sam Barnett resigns after 17 years at the company

      Sam Barnett back at the helm as CEO of MBC Group

      December 17, 2020
      MBC’s MMS arm seals exclusive ad sales deal with Al Arabiya

      MBC’s MMS arm seals exclusive ad sales deal with Al Arabiya

      December 14, 2020
      Nextologies offers tech support for Rotana launch on Shahid

      Nextologies offers tech support for Rotana launch on Shahid

      December 9, 2020
      MBC Academy launches initiative to foster writing talent in KSA and Arab world

      MBC Academy launches initiative to foster writing talent in KSA and Arab world

      December 9, 2020
      MBC Group’s Mazen Hayek exits company after 14 years

      MBC Group’s Mazen Hayek exits company after 14 years

      December 7, 2020

      Related News

      Sam Barnett back at the helm as CEO of MBC Group

      Sam Barnett back at the helm as CEO of MBC Group

      December 17, 2020
      MBC’s MMS arm seals exclusive ad sales deal with Al Arabiya

      MBC’s MMS arm seals exclusive ad sales deal with Al Arabiya

      December 14, 2020
      Nextologies offers tech support for Rotana launch on Shahid

      Nextologies offers tech support for Rotana launch on Shahid

      December 9, 2020
      MBC Academy launches initiative to foster writing talent in KSA and Arab world

      MBC Academy launches initiative to foster writing talent in KSA and Arab world

      December 9, 2020
      More Related News

      Popular Stories

      • ONTime Sports 3 channel launches in Egypt

        ONTime Sports 3 channel launches in Egypt

        1210 shares
        Share 484 Tweet 303
      • Airbus completes Preliminary Design Review for Skynet 6A

        729 shares
        Share 292 Tweet 182
      • Radio Television of Djibouti deploys Etere solution

        715 shares
        Share 286 Tweet 179
      • MBC’s Shahid announces new Arab drama series ‘Rashash’

        669 shares
        Share 268 Tweet 167
      • In the Business of News

        644 shares
        Share 258 Tweet 161

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
      • Events
      • LIVE

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In