Prior to NBCUniversal, Walker was senior director of Marketing at DirecTV.
NBCUniversal has promoted digital marketing executive Margaret Walker to SVP, Audience Acquisition and Growth for the Entertainment and Sports divisions.
Reporting to Jennifer Storms, CMO, Entertainment & Sports, Walker will oversee all digital platform programming and priority management and is tasked with driving digital revenue, acquisition and engagement across NBC, Bravo, E!, Oxygen, SYFY, Universal Kids and USA as well as audience acquisition in sports.
Walker previously served as SVP, Digital Product & Distribution Marketing for NBCUniversal, which included oversight of operations for NBC and growing digital viewership and revenue across NBCU’s entertainment streaming apps. She also led the rebuilding of NBCU’s marketing technology stack and increased digital audience growth and retention.
She first joined the company in 2016 as VP of digital product & distribution marketing, before being promoted in 2019. Prior to NBCUniversal, Walker was senior director of Marketing at DirecTV.
Walker will now report to Jennifer Storms, CMO, entertainment & sports, who commented: “Margaret has played a significant role in defining NBCUniversal’s digital footprint across our entertainment platforms and she will continue to thrive in this newly expanded capacity.
Storms added: “Margaret has played a significant role in defining NBCUniversal’s digital footprint across our entertainment platforms and she will continue to thrive in this newly expanded capacity. She’s an expert in identifying key opportunities across the digital landscape for NBCU and we are excited to have her forging the path for our future audience acquisition and growth.”
