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Netflix launches $3 mobile-only subscription in India

Netflix launches $3 mobile-only subscription in India

July 26, 2019
Anghami to be listed on Nasdaq

Anghami to be listed on Nasdaq

March 4, 2021
Thales Alenia Space inks contract with European Space Agency

Thales Alenia Space inks contract with European Space Agency

March 3, 2021
Lockheed Martin and NEC Corporation extend partnership for AI technology

Lockheed Martin and NEC Corporation extend partnership for AI technology

March 3, 2021
Chyron realigns EMEA sales team

Chyron realigns EMEA sales team

March 3, 2021
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OSN partners with TVbeat

March 2, 2021
MBC Studios KSA appoints Zeinab Abu Alsamh as GM

MBC Studios KSA appoints Zeinab Abu Alsamh as GM

March 2, 2021
Tencent Cloud deploys Internet Data Centre hub for MENA in Bahrain

Tencent Cloud deploys Internet Data Centre hub for MENA in Bahrain

March 2, 2021
Spacecom signs e-learning deal in Nigeria

Spacecom signs e-learning deal in Nigeria

March 2, 2021
Marc Anthony confirmed as keynote speaker at Digital MIPTV 2021

Marc Anthony confirmed as keynote speaker at Digital MIPTV 2021

March 2, 2021
Nigerian Idol to premiere on DStv and GOtv

Nigerian Idol to premiere on DStv and GOtv

March 2, 2021
BroadcastPro ME – March 2021

BroadcastPro ME – March 2021

March 2, 2021
Egyptian actor Amir El-Masry to star in Netflix’s ‘The One’

Egyptian actor Amir El-Masry to star in Netflix’s ‘The One’

March 2, 2021
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    Marc Anthony confirmed as keynote speaker at Digital MIPTV 2021

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      Chyron realigns EMEA sales team

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      MBC Studios KSA appoints Zeinab Abu Alsamh as GM

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        AVOD: The best model for OTT success?

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        Mobile LTE is key to simple and reliable live video contribution

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        Made in the UAE – with pride

        Failing to prepare: Preparing to fail. Again?

        Failing to prepare: Preparing to fail. Again?

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        Celebrating growth with BroadcastPro ME’s tenth anniversary

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        Getting to grips with the AV-over-IP stack

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        How are businesses prioritising their expenditures in light of Covid-19?

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        Vox Pop Part One: Visualising the AR roadmap

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        Let’s Tok Business: How TikTok is navigating the Middle East market

        COVID-19: Its impact on the media world – Part II

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        With Heba Korayem on how Ramadan programming has fared in the face of Covid-19

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      Home News International News

      Netflix launches $3 mobile-only subscription in India

      Staff Reporter by Staff Reporter
      July 26, 2019
      in International News, News, OTT/Video Streaming
      ShareTweetPostEmail

      After missing Q2 subscriber targets, the streaming platform hopes this lower-priced option will help it compete with its competitors in India such as Amazon, which charges $1.87 (129 rupees) per month or $14.48 (999 rupees) per year for its full Prime service.

      Netflix has launched a new mobile-only subscription option in India, priced at  $2.88 (199 rupees) per month, less than half the cost of its Basic plan, which is $7.23 (499 rupees) per month.

      After missing Q2 subscriber targets, the streaming platform hopes this lower-priced option will help it compete with its aggressively priced competitors in India such as Amazon, which charges $1.87 (129 rupees) per month or $14.48 (999 rupees) per year for its full Prime service.

      Last week the company’s Q2 earnings results revealed it has only increased by 2.7m paid customers globally, nearly half of the subscribers it was forecast to have increased by at this point.

      Netflix’s new mobile-only plan will work on one smartphone or a tablet at a time in India, and the company is hoping this will spur growth in an important market.

      Commenting on the new plan, Ajay Arora, Director of Product Innovation at Netflix said in a press statement: “Our members in India watch more on their mobiles than members anywhere else in the world- and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets—both on the go and at home.”

      Tags: Amazon PrimefeaturedpostNetflix

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