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      Home News

      NOA inks major deal with Abu Dhabi Media

      Staff Reporter by Staff Reporter
      May 9, 2023
      in News, TV/Radio Deals
      NOA inks major deal with Abu Dhabi Media
      ShareTweetPostEmail

      The agreement is for the digitisation of Abu Dhabi Media’s complete national audio and video archive.

      AV digitising and archiving specialist NOA GmbH has signed a major contract with UAE-based public service broadcaster Abu Dhabi Media. This is the second major deal for NOA in the UAE.

      NOA has partnered with systems integrator Broadcast Solutions Middle East to manage the project, which includes delivering and installing a comprehensive audio and video archive workflow system in Abu Dhabi and Dubai for digitising the organisation’s entire radio and television archive, which includes 153,000 audio tapes and 340,000 hours of video.

      As part of the agreement, a scalable jobDB workflow management system will be installed as a basis for the facility comprising 16 channels of audio ingest with NOARecord and N7000c audio hardware units on four ingest places as well as 32 channels of video ingest with NOA FrameLector, five BarcodeStation custom script creation stations, five UniversalDialoger scanners and five full-scale MediaButler transcoding processors. In addition, the package includes a carrier positioning system for the required multisite logistic realisation.

      The jobDB workflow orchestration system can combine any kind and number of audio and video ingest stations and server-side tools into an effective industrial digitisation facility. It connects audio (and video) capture, quality control, and other client workstations as well as server-side tools and transforms them into an efficient industrial digitisation facility. In addition, jobDB allows the setup of processes for capturing, reshaping, and analysis of media as required for archiving, transcoding, or other complex business processes. It integrates automatic, semiautomatic, and manual or instructive process steps in a well-defined and complex process flow.

      Speaking about the installation, Jean-Christophe Kummer, Managing Partner, NOA, said: “This project is the largest Archive Transfer Technology installation to take place in the Middle East. ADM decided to approach this task with a CAPEX investment in mind — not as an outsourced service, since they have all gear, expertise and staff in-house and wanted to maintain control of the assets from a legal point of view. In addition, ADM is relying on us to manage the logistics of all carriers between the archive in Abu Dhabi and the ingest facility in Dubai. We are thrilled to continue our global expansion with this prestigious project and are confident we can assist the organisation in streamlining its large-scale digitisation process with our reliable tracking and quality ingest systems.”

      NOA will be participating in CABSAT 2023.

      Stand S3-C21

      Tags: Abu Dhabi MediaBarcodeStationBroadcast Solutions Middle EastCABSAT 2023CAPEXfeaturedpostjobDBNOANOA FrameLectorNOARecord

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