Haitham, Badr, Joury, and Zainab performed live on WOLF’s virtual festival stage to 3,300 people, singing their most popular songs, and interacting with the audience.
WOLF (The World’s Online Festival), the first online audio talent hub in MENA, has leveraged the metaverse to serve destitute persons in the Arab world. The UK-based tech company, which has become an increasingly popular audio entertainment platform across the GCC, recently held its second Give for Good virtual festival for charity – part of an 8+ year series of fundraisers. WOLF raised more than USD $184,200 for disadvantaged people, with a focus on those in the MENA region, beating its total of USD $155,000 in 2021.
The Give for Good virtual festival was a month-long fundraiser and entertainment event that ran throughout April. WOLF re-introduced a well-received component of their inaugural festival in 2021, ‘virtual Ramadan tents’; app users observing the holy month were brought together with the ability to interact with each other, experience 117 virtual shows, and take part in four unique challenges over four weeks to compete and win two different titles – Top User and Top Group – to recognise the most generous people on the platform.
WOLF partnered with Kuwaiti singer and music producer Humood AlKhudher for the initiative. Known in the GCC for his deep and purposeful songs, AlKhudher performed on WOLF’s virtual festival stage and mingled with the audience.
AlKhudher said: “I was thrilled to perform on WOLF’s futuristic platform. It provided me with an excellent opportunity to communicate directly with my audience, hear their singing talents, and provide feedback to them. I believe that WOLF’s platform is an amazing tool for upcoming talent in the field of art or those who want to start in the world of music. They can showcase their ability in WOLF virtual venues and hear the audience encourage or constructively criticize them immediately – all in a safe and friendly space.”
To close out the festival and celebrate Eid, WOLF hosted stars from a popular music show in the region titled Boulevard Al-Mawaheb; Haitham, Badr, Joury, and Zainab, performed live on WOLF’s virtual festival stage to 3,300 people, singing their most popular songs, and interacting with the audience. These performances also contributed to WOLF’s charitable efforts by raising the profile of its brand and fundraising efforts for their fans. Through nine years of campaigns, WOLF has been able to donate nearly $1.7m to several similar humanitarian causes.
