Season-ending football showcase complements exclusive access via TOD to beIN Sports and entertainment channels on users’ preferred devices or smart TVs for USD 18.
TOD, beIN Media Group’s streaming platform, announced at a press conference in Dubai yesterday that the UEFA Champions League final clash between English Premier League champions Manchester City and three-time champions Inter Milan of Serie A, Italy, on June 10 will be streamed in the UAE exclusively on its platform. The content will be available in 4K across Hisense and LG smart TV sets. Previously, it was only available on Samsung.
On June 1, UAE telco Etisalat by e& announced that the beIN channels will no longer be available on its elife platform and will refund AED 199 ($54.18) to each customer each month for the duration for which they had booked the beIN package. Yesterday, beIN released a statement announcing a special summer offer of 54% off on its sports package with special incentives for those booking earlier. In the meantime, the TOD team stated that for $18, its entire entertainment and the beIN sports portfolio will be available on its platform for UAE fans.
TOD also reported that its subscription numbers in the UAE have spiked since the beginning of the month. It stated that the most streamed matches on TOD in the UAE this season have all featured Abu Dhabi-owned Manchester Ci), with UEFA Champions League clashes against Real Madrid and Bayern Munich, and the English Premier League title face-off against Arsenal making the top three.
The June 10 match will see the Champions League final action, with Pep Guardiola’s side face Inter Milan at Istanbul’s Atatürk Olympic Stadium. This will be streamed in 4K.
“It is a must-watch match. With Man City clinching the FA Cup, and already winning the Premier League, they are on the brink of achieving the glorious ‘treble’, a feat achieved by only one other English team – Manchester United. Fans from the UAE can watch the match on TOD from anywhere on their preferred devices, and thanks to our partnerships with LG, Samsung, and Hisense, subscribers viewing on large screens from these leading manufacturers can follow the action in magnificent 4K,” commented John-Paul McKerlie, VP Marketing & Sales at TOD. He added that the streaming platform will prioritise its sports content for 4K streaming.
Speaking about the addition of LG to the Junoh Jung, Head of Home Entertainment Business Unit, LG Electronics Gulf, said: “We are proud to partner with TOD to bring an exceptional streaming experience to football fans in the UAE. As Manchester City pursues their historic trophy treble, the upcoming UEFA Champions League final between Manchester City and Inter Milan is a match that cannot be missed. We are thrilled that football fans can indulge in the spectacular 4K quality of this highly anticipated showdown on their LG TVs with unmatched OLED technology.”
TOD is available across the UAE on iOS and Android devices, including most of the leading smart TVs such as Apple, Samsung, Sony, LG, and Hisense.
“TOD’s mission is to become synonymous with digital sports streaming in the region. We are excited to bring premium, ad-free sports live-streaming to every smartphone and TV in MENA,” Mckerlie remarked.
TOD offers customers the flexibility to choose content based on their specific interests and needs. The TOD Theatre subscription package features exclusive access to Arabic and Turkish TOD Originals, the latest Hollywood movies, series from Warner Bros, HBO MAX, Miramax, Digiturk, and Sony Pictures Television, an archive of kids’ content, as well as 11 entertainment channels featuring countless shows for all ages.
TOD’s sports and entertainment pack, titled TOD Total, features live sports and replays from top leagues, competitions, and access to all 20 beIN Sports premium sports channels. This pack is all-inclusive, allowing viewers access to all TOD Originals, as well as the latest movies, series, and access to 31 of beIN’s world-class live sports and entertainment channels. The pack also offers unique features to sports enthusiasts, such as live stats and interactive timelines.
In other news, McKerlie told BroadcastPro ME that TOD’s tech team was working hard to add new and innovative features to the platform that would particularly interest sports fans and the rollout of these product features is expected over the course of the year.
