The report also projected that there will be 367m cable TV subs by 2027, 56m lower than the 422m recorded in 2021.
The number of pay-TV subscribers across 138 countries will reach 1.03bn by 2027 as pay-TV continues to grow in developing countries, according to a new study by Digital TV Research.
This total represents 57% of TV households – down from the peak of 61% in 2018.
Commenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “Given the increasing demand for fast broadband connections, IPTV will be the pay-TV winner. IPTV will add 79m subscribers between 2021 and 2027 to take its total to 440m. IPTV will become the pay TV leader in 2022.”
Pay satellite TV will lose 12m subscribers between 2021 and 2027 as homes convert to platforms that offer high-speed broadband.
There will be 367m cable TV subs by 2027, 56m lower than the 422m recorded in 2021. The 2021 total includes 22m analogue cable TV subscribers. This total will fall to zero by 2027.