• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen

Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen

August 22, 2019
Kenya’s Safaricom appoints new chairman

Kenya’s Safaricom appoints new chairman

January 30, 2023
‘The Woodman’ gets its first Iraqi screening at French Institute

‘The Woodman’ gets its first Iraqi screening at French Institute

January 30, 2023
Thales wins Europe’s EGNOS maintenance contract

Thales wins Europe’s EGNOS maintenance contract

January 30, 2023
Three Arab filmmakers win awards at Sundance Film Festival

Three Arab filmmakers win awards at Sundance Film Festival

January 30, 2023
Measat partners with Parcel365 to uplift rural communities

Measat partners with Parcel365 to uplift rural communities

January 29, 2023
Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

January 29, 2023
Du becomes GCF Field Test Qualified Operator to deploy 5G

Du becomes GCF Field Test Qualified Operator to deploy 5G

January 27, 2023
MultiDyne acquires Niagara Video Corporation

Peter Smith to step down as MD of MBC Studios

January 27, 2023
ST Engineering iDirect delivers IoT solution to ARSAT

ST Engineering iDirect delivers IoT solution to ARSAT

January 27, 2023
Disney+ to adapt tragic story of French-Algerian student in new series

Saudi Ministry of Economy launches short film ‘The Story’

January 27, 2023
Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

January 27, 2023
Tim Hardy joins Elenos Group as Senior RF Systems Architect

Tim Hardy joins Elenos Group as Senior RF Systems Architect

January 26, 2023
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Tuesday, January 31, 2023
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    Kenya’s Safaricom appoints new chairman

    Kenya’s Safaricom appoints new chairman

    ‘The Woodman’ gets its first Iraqi screening at French Institute

    ‘The Woodman’ gets its first Iraqi screening at French Institute

    Thales wins Europe’s EGNOS maintenance contract

    Thales wins Europe’s EGNOS maintenance contract

    Three Arab filmmakers win awards at Sundance Film Festival

    Three Arab filmmakers win awards at Sundance Film Festival

    Measat partners with Parcel365 to uplift rural communities

    Measat partners with Parcel365 to uplift rural communities

    Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

    Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

    Du becomes GCF Field Test Qualified Operator to deploy 5G

    Du becomes GCF Field Test Qualified Operator to deploy 5G

    MultiDyne acquires Niagara Video Corporation

    Peter Smith to step down as MD of MBC Studios

    ST Engineering iDirect delivers IoT solution to ARSAT

    ST Engineering iDirect delivers IoT solution to ARSAT

    Disney+ to adapt tragic story of French-Algerian student in new series

    Saudi Ministry of Economy launches short film ‘The Story’

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    From talent to telcos, CEOs discuss industry challenges

    From talent to telcos, CEOs discuss industry challenges

    Key trends shaping the broadcast media landscape

    Key trends shaping the broadcast media landscape

    Tried and Tested: Real techniques of working with a virtual world

    Tried and Tested: Real techniques of working with a virtual world

    Technologies that should be on a broadcaster’s roadmap

    Technologies that should be on a broadcaster’s roadmap

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    Magic buttons & busting myths: Debunking the mysteries of virtual prodution

    How VFX and CG can take brands to the next level

    How VFX and CG can take brands to the next level

    Tradition & Tech: Shedding some light on lighting with game engines

    Tradition & Tech: Shedding some light on lighting with game engines

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Virtual vs Physical: The strengths, limitations and crossover of camera

    Moving to a fast future

    Moving to a fast future

    Moving to IP and cloud: Challenges and uptake

    Moving to IP and cloud: Challenges and uptake

    Trending Tags

    • Videos
      Exclusive: Video of the construction of the AlUla studio complex

      Exclusive: Video of the construction of the AlUla studio complex

      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

    • Opinion
      Creating more engagement in sport

      Creating more engagement in sport

      The Evolution of the Metaverse

      The Evolution of the Metaverse

      New normal inspires fresh storylines and alternative filming strategies

      BroadcastPro Summit and Awards 2022 a big success

      Tackling the creative challenges of HDR

      Tackling the creative challenges of HDR

      New normal inspires fresh storylines and alternative filming strategies

      Get ready for the BroadcastPro Summit and Awards 2022

      IBC2022 reflections: From new business models to riding the economic wave

      IBC2022 reflections: From new business models to riding the economic wave

      New normal inspires fresh storylines and alternative filming strategies

      Reconnecting with the industry

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

      New normal inspires fresh storylines and alternative filming strategies

      Broadcast industry gears up for IBC 2022

      The Future of Cloud-based Broadcasting

      The Future of Cloud-based Broadcasting

    • Interviews
      • All
      • Lounge
      Good Tide-ings

      Good Tide-ings

      Living on the edge

      Living on the edge

      Creating a sound experience

      Creating a sound experience

      Canon’s African dream

      Canon’s African dream

      Rising to the IP challenge

      Rising to the IP challenge

      Sharjah International Film Festival for Children and Youth starts on October 10

      Catch them young

      Taking art seriously

      Taking art seriously

      IBC gears up for 2022 edition

      IBC gears up for 2022 edition

      Capturing the immigrant’s journey

      Capturing the immigrant’s journey

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      IBC 2023

      IBC 2023

      BroadcastPro Tech Summit 2023

      BroadcastPro Tech Summit 2023

      BroadcastAsia 2023

      BroadcastAsia 2023

      CABSAT 2023

      CABSAT 2023

      NABSHOW 2023

      NABSHOW 2023

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      Kenya’s Safaricom appoints new chairman

      Kenya’s Safaricom appoints new chairman

      ‘The Woodman’ gets its first Iraqi screening at French Institute

      ‘The Woodman’ gets its first Iraqi screening at French Institute

      Thales wins Europe’s EGNOS maintenance contract

      Thales wins Europe’s EGNOS maintenance contract

      Three Arab filmmakers win awards at Sundance Film Festival

      Three Arab filmmakers win awards at Sundance Film Festival

      Measat partners with Parcel365 to uplift rural communities

      Measat partners with Parcel365 to uplift rural communities

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Du becomes GCF Field Test Qualified Operator to deploy 5G

      Du becomes GCF Field Test Qualified Operator to deploy 5G

      MultiDyne acquires Niagara Video Corporation

      Peter Smith to step down as MD of MBC Studios

      ST Engineering iDirect delivers IoT solution to ARSAT

      ST Engineering iDirect delivers IoT solution to ARSAT

      Disney+ to adapt tragic story of French-Algerian student in new series

      Saudi Ministry of Economy launches short film ‘The Story’

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      From talent to telcos, CEOs discuss industry challenges

      From talent to telcos, CEOs discuss industry challenges

      Key trends shaping the broadcast media landscape

      Key trends shaping the broadcast media landscape

      Tried and Tested: Real techniques of working with a virtual world

      Tried and Tested: Real techniques of working with a virtual world

      Technologies that should be on a broadcaster’s roadmap

      Technologies that should be on a broadcaster’s roadmap

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      Magic buttons & busting myths: Debunking the mysteries of virtual prodution

      How VFX and CG can take brands to the next level

      How VFX and CG can take brands to the next level

      Tradition & Tech: Shedding some light on lighting with game engines

      Tradition & Tech: Shedding some light on lighting with game engines

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Virtual vs Physical: The strengths, limitations and crossover of camera

      Moving to a fast future

      Moving to a fast future

      Moving to IP and cloud: Challenges and uptake

      Moving to IP and cloud: Challenges and uptake

      Trending Tags

      • Videos
        Exclusive: Video of the construction of the AlUla studio complex

        Exclusive: Video of the construction of the AlUla studio complex

        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

      • Opinion
        Creating more engagement in sport

        Creating more engagement in sport

        The Evolution of the Metaverse

        The Evolution of the Metaverse

        New normal inspires fresh storylines and alternative filming strategies

        BroadcastPro Summit and Awards 2022 a big success

        Tackling the creative challenges of HDR

        Tackling the creative challenges of HDR

        New normal inspires fresh storylines and alternative filming strategies

        Get ready for the BroadcastPro Summit and Awards 2022

        IBC2022 reflections: From new business models to riding the economic wave

        IBC2022 reflections: From new business models to riding the economic wave

        New normal inspires fresh storylines and alternative filming strategies

        Reconnecting with the industry

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        Ground-Cloud-Cloud-Ground: Creating common practices for cloud production

        New normal inspires fresh storylines and alternative filming strategies

        Broadcast industry gears up for IBC 2022

        The Future of Cloud-based Broadcasting

        The Future of Cloud-based Broadcasting

      • Interviews
        • All
        • Lounge
        Good Tide-ings

        Good Tide-ings

        Living on the edge

        Living on the edge

        Creating a sound experience

        Creating a sound experience

        Canon’s African dream

        Canon’s African dream

        Rising to the IP challenge

        Rising to the IP challenge

        Sharjah International Film Festival for Children and Youth starts on October 10

        Catch them young

        Taking art seriously

        Taking art seriously

        IBC gears up for 2022 edition

        IBC gears up for 2022 edition

        Capturing the immigrant’s journey

        Capturing the immigrant’s journey

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        IBC 2023

        IBC 2023

        BroadcastPro Tech Summit 2023

        BroadcastPro Tech Summit 2023

        BroadcastAsia 2023

        BroadcastAsia 2023

        CABSAT 2023

        CABSAT 2023

        NABSHOW 2023

        NABSHOW 2023

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News

      Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen

      Staff Reporter by Staff Reporter
      August 22, 2019
      in News
      Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen
      ShareTweetPostEmail

      According to Nielsen’s Q2 UAE Radio Audience Measurement (UAE RAM), which was conducted from April 1 to June 30, 2019, much of the listening during Ramadan was seen among Indians and South Asians, and people aged 25-44 years old.

      Nielsen, measurement and data analytics company has revealed that during the four weeks of the Holy Month of Ramadan, radio listening accounted for 28% of all radio listening in the Q2 of 2019.

      According to Nielsen’s Q2 UAE Radio Audience Measurement (UAE RAM), which was conducted from April 1 to June 30, 2019, much of the listening during Ramadan was seen among Indians and South Asians, and people aged 25-44 years old, while listening levels for Emiratis and Expat Arabs dropped during the Ramadan weeks compared with other weeks within the same quarter.

      Measuring the whole UAE population’s listenership to 51 radio stations across the country, Nielsen’s UAE RAM found that listening to religious stations during Ramadan was higher during daytime (6 am to 11 am) and listening faded as the day progressed.

      The peak time of listening during Ramadan dipped in reach levels around 7 pm, coinciding with Iftar timings and the norm of breaking fast with family and friends at home. Listening levels start to rise again later in the evening between 8 pm and 10 pm, as people tend to head out after Iftar for prayers and Suhr.

      Looking at the entire Q2, radio reached 92% of the UAE population, a slight decline from the previous quarter (93%) due to public holidays and vacation period during the schools’ Spring break in the first few weeks of April, as well as Ramadan and the long Eid al Fitr holidays.

      In this quarter, the population’s engagement with the medium remained high with 56.2m hours of radio listened to across all seven emirates in an average week. Additionally, listeners tuned in for an average of 7 hours and 23 minutes each week.

      Radio listenership continues to vary by location, with the latest quarter results reporting a slightly lower reach in Dubai (88% vs 92%) and Northern Emirates (82% vs 88%); a total of 120,000 listeners fewer than in Q1 2019, while Sharjah saw a 4% increase, reaching 66,000 more listeners, and Abu Dhabi is still the location where radio is the most popular, with 100% reach. Listeners in Dubai, Sharjah and the Northern Emirates region, which includes Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah, clock in over 7 hours and 30 minutes tuning into radio in an average week, while listening activity in Abu Dhabi remains lower at an average of close to 6 hours a week.

      Commenting on the results, Sarah Messer, Director of Media for Nielsen MENAP said: “With our Q2 2019 radio measurement, we have our second year of listening collected during Ramadan weeks. Comparing 2019 with 2018 Ramadan listening patterns tells us that the observations we made last year hold true again this year, and that going forward into future Ramadan months, we have some firm facts about listening levels from nationalities and the stations they are tuning into, that will help any radio advertising campaign during the Holy Month to reach the right audience, in the right place, at the right time. More effective radio planning and buying is made possible through detailed analysis of our UAE RAM data.”

       

      Tags: featuredpostRamadanNielsenradio

      Related Posts

      ‘The Woodman’ gets its first Iraqi screening at French Institute

      ‘The Woodman’ gets its first Iraqi screening at French Institute

      January 30, 2023
      Three Arab filmmakers win awards at Sundance Film Festival

      Three Arab filmmakers win awards at Sundance Film Festival

      January 30, 2023
      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      January 29, 2023
      MultiDyne acquires Niagara Video Corporation

      Peter Smith to step down as MD of MBC Studios

      January 27, 2023
      Disney+ to adapt tragic story of French-Algerian student in new series

      Saudi Ministry of Economy launches short film ‘The Story’

      January 27, 2023
      Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

      Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

      January 27, 2023

      Related News

      ‘The Woodman’ gets its first Iraqi screening at French Institute

      ‘The Woodman’ gets its first Iraqi screening at French Institute

      January 30, 2023
      Three Arab filmmakers win awards at Sundance Film Festival

      Three Arab filmmakers win awards at Sundance Film Festival

      January 30, 2023
      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      Firas Khoury’s ‘Alam’ to screen at Reel Palestine Film Festival 2023

      January 29, 2023
      Peter Smith to step down as MD of MBC Studios

      Peter Smith to step down as MD of MBC Studios

      January 27, 2023
      Saudi Ministry of Economy launches short film ‘The Story’

      Saudi Ministry of Economy launches short film ‘The Story’

      January 27, 2023
      Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

      Israeli series ‘Fauda’ tops Netflix’s streaming chart in Lebanon

      January 27, 2023
      More Related News

      Popular Stories

      • Joy Awards 2023 announces winners for third edition

        Joy Awards 2023 announces winners for third edition

        1363 shares
        Share 545 Tweet 341
      • Netflix streams Turkish supernatural thriller ‘Shahmaran’

        1136 shares
        Share 454 Tweet 284
      • Du becomes GCF Field Test Qualified Operator to deploy 5G

        875 shares
        Share 350 Tweet 219
      • ETL Systems appoints Kevin Dunne as new CEO

        725 shares
        Share 290 Tweet 181
      • MBC Group and VICE Media Group sign exclusive content deal

        713 shares
        Share 285 Tweet 178

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com