• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen

Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen

August 22, 2019
BeIN SPORTS announces new shows, will air past sporting events

BeIN Sports gears up for women’s sport events

July 5, 2022
Warehouse421 announces summer programme 2022

Warehouse421 announces summer programme 2022

July 5, 2022
Kongsberg to buy majority stake in NanoAvionics

Kongsberg to buy majority stake in NanoAvionics

July 5, 2022
Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

July 5, 2022
MediaHub completes one year

MediaHub completes one year

July 5, 2022
D-Orbit signs contract with Kepler Communications

D-Orbit signs contract with Kepler Communications

July 5, 2022
Red Sea International Film Festival opens film submissions for second edition

Red Sea International Film Festival opens film submissions for second edition

July 5, 2022
Anghami acquires Spotlight Events

Anghami acquires Spotlight Events

July 5, 2022
Anton/Bauer expands DIONIC 26V series

Anton/Bauer expands DIONIC 26V series

July 4, 2022
Netflix to release Egyptian documentary ‘From Meir, to Meir’

Netflix to release Egyptian documentary ‘From Meir, to Meir’

July 4, 2022
Disney to close FOX, Disney Junior channels in Germany

Disney launches Disney Storytellers Fund at Howard University

July 4, 2022
MBRSC completes first UAE Analog Mission

MBRSC completes first UAE Analog Mission

July 4, 2022
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Wednesday, July 6, 2022
BroadcastPro ME
  • News
    • All
    • Podcasting
    • Cinema Theatres
    • Esports
    • TV/Radio Deals
    • Film partnerships
    • New appointments
    • Production
    • Mergers/Acquisitions
    • Satellite/Comms
    • AV
    • OTT/Video Streaming
    • International News
    • Analyst Reports
    • Satellite/Broadcasting
    BeIN SPORTS announces new shows, will air past sporting events

    BeIN Sports gears up for women’s sport events

    Warehouse421 announces summer programme 2022

    Warehouse421 announces summer programme 2022

    Kongsberg to buy majority stake in NanoAvionics

    Kongsberg to buy majority stake in NanoAvionics

    Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

    Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

    MediaHub completes one year

    MediaHub completes one year

    D-Orbit signs contract with Kepler Communications

    D-Orbit signs contract with Kepler Communications

    Red Sea International Film Festival opens film submissions for second edition

    Red Sea International Film Festival opens film submissions for second edition

    Anghami acquires Spotlight Events

    Anghami acquires Spotlight Events

    Netflix to release Egyptian documentary ‘From Meir, to Meir’

    Netflix to release Egyptian documentary ‘From Meir, to Meir’

    Disney to close FOX, Disney Junior channels in Germany

    Disney launches Disney Storytellers Fund at Howard University

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • Virtual Production Series
    • REVIEWS
    • TV/Radio Deals
    • New Media
    Virtual vernacular: Terminology in virtual production – Part 2

    Virtual vernacular: Terminology in virtual production – Part 2

    The future of subtitling and captioning

    The future of subtitling and captioning

    Redefining cloud for broadcast

    Redefining cloud for broadcast

    beIN Media Group welcomes students as part of French media company initiative

    beIN Media Group welcomes students as part of French media company initiative

    Virtual production: A field guide to the future of filmmaking

    Virtual production: A field guide to the future of filmmaking

    Why converged media consumption requires a converged security solution

    Why converged media consumption requires a converged security solution

    Unlocking the 5G opportunity in video services

    Unlocking the 5G opportunity in video services

    Exploring the power of AI

    Exploring the power of AI

    Disaster recovery in the cloud

    Disaster recovery in the cloud

    There is hope, opportunity, optimism with the cloud

    There is hope, opportunity, optimism with the cloud

    Trending Tags

    • Videos
      Protecting your content – Devising a multi-pronged strategy

      Protecting your content – Devising a multi-pronged strategy

      Gearing up for a FAST audience

      Gearing up for a FAST audience

      Planning Your Hybrid Cloud Playout Journey

      Planning Your Hybrid Cloud Playout Journey

      Qvest on “The cutting edge of Cloud Editing”

      Qvest on “The cutting edge of Cloud Editing”

      Said Bacho on Editshare’s Middle East plans

      Said Bacho on Editshare’s Middle East plans

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

      ASBU BroadcastPro ME Awards Footage

      ASBU BroadcastPro ME Awards Footage

      CEO Panel – Thriving in the New World Order

      CEO Panel – Thriving in the New World Order

      Taking streaming to the next level

      Taking streaming to the next level

    • Opinion
      What we can learn from Korean dramas

      What we can learn from Korean dramas

      Optimising video players for live sports

      Optimising video players for live sports

      New normal inspires fresh storylines and alternative filming strategies

      Identifying good stories and investing in content is the need of the hour

      Edging closer to 5G content delivery in the cloud

      Edging closer to 5G content delivery in the cloud

      New normal inspires fresh storylines and alternative filming strategies

      Sports brings more subs to platforms

      How to stand out in a content-saturated market

      How to stand out in a content-saturated market

      New normal inspires fresh storylines and alternative filming strategies

      Saudi Arabia’s makeover

      Responding to content consumption trends and monetising demand

      Responding to content consumption trends and monetising demand

      A new wave of Saudi filmmakers

      A new wave of Saudi filmmakers

      New normal inspires fresh storylines and alternative filming strategies

      Is NFTs the next big thing for creators?

    • Interviews
      • All
      • Lounge
      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Akhbar Al Aan on launch of 3eesh Al Aan Café

      Staying on schedule

      Staying on schedule

      Great expectations at CABSAT 2021

      Setting the stage for CABSAT 2022

      Taking the OTT bull by its horns

      Taking the OTT bull by its horns

      The path to digital transformation

      The path to digital transformation

      The show must go on

      The show must go on

      BeIN at the top of its game

      BeIN at the top of its game

      Giving us the full Viu

      Giving us the full Viu

      Picture Perfect

      Picture Perfect

      Ambassadors of Arabic content

      Ambassadors of Arabic content

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • Upcoming Events
      • News from Events
      BroadcastPro Tech Summit 2022

      BroadcastPro Tech Summit 2022

      BroadcastAsia 2022

      BroadcastAsia 2022

      CABSAT 2022

      CABSAT 2022

      NABSHOW 2022

      NABSHOW 2022

      Future of Sports Broadcasting Summit 2022

      Future of Sports Broadcasting Summit 2022

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Podcasting
      • Cinema Theatres
      • Esports
      • TV/Radio Deals
      • Film partnerships
      • New appointments
      • Production
      • Mergers/Acquisitions
      • Satellite/Comms
      • AV
      • OTT/Video Streaming
      • International News
      • Analyst Reports
      • Satellite/Broadcasting
      BeIN SPORTS announces new shows, will air past sporting events

      BeIN Sports gears up for women’s sport events

      Warehouse421 announces summer programme 2022

      Warehouse421 announces summer programme 2022

      Kongsberg to buy majority stake in NanoAvionics

      Kongsberg to buy majority stake in NanoAvionics

      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      MediaHub completes one year

      MediaHub completes one year

      D-Orbit signs contract with Kepler Communications

      D-Orbit signs contract with Kepler Communications

      Red Sea International Film Festival opens film submissions for second edition

      Red Sea International Film Festival opens film submissions for second edition

      Anghami acquires Spotlight Events

      Anghami acquires Spotlight Events

      Netflix to release Egyptian documentary ‘From Meir, to Meir’

      Netflix to release Egyptian documentary ‘From Meir, to Meir’

      Disney to close FOX, Disney Junior channels in Germany

      Disney launches Disney Storytellers Fund at Howard University

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • Virtual Production Series
      • REVIEWS
      • TV/Radio Deals
      • New Media
      Virtual vernacular: Terminology in virtual production – Part 2

      Virtual vernacular: Terminology in virtual production – Part 2

      The future of subtitling and captioning

      The future of subtitling and captioning

      Redefining cloud for broadcast

      Redefining cloud for broadcast

      beIN Media Group welcomes students as part of French media company initiative

      beIN Media Group welcomes students as part of French media company initiative

      Virtual production: A field guide to the future of filmmaking

      Virtual production: A field guide to the future of filmmaking

      Why converged media consumption requires a converged security solution

      Why converged media consumption requires a converged security solution

      Unlocking the 5G opportunity in video services

      Unlocking the 5G opportunity in video services

      Exploring the power of AI

      Exploring the power of AI

      Disaster recovery in the cloud

      Disaster recovery in the cloud

      There is hope, opportunity, optimism with the cloud

      There is hope, opportunity, optimism with the cloud

      Trending Tags

      • Videos
        Protecting your content – Devising a multi-pronged strategy

        Protecting your content – Devising a multi-pronged strategy

        Gearing up for a FAST audience

        Gearing up for a FAST audience

        Planning Your Hybrid Cloud Playout Journey

        Planning Your Hybrid Cloud Playout Journey

        Qvest on “The cutting edge of Cloud Editing”

        Qvest on “The cutting edge of Cloud Editing”

        Said Bacho on Editshare’s Middle East plans

        Said Bacho on Editshare’s Middle East plans

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        Rami Moussawi, Product Manager at ST Engineering iDirect speaks about SKYFlow

        ASBU BroadcastPro ME Awards Footage

        ASBU BroadcastPro ME Awards Footage

        CEO Panel – Thriving in the New World Order

        CEO Panel – Thriving in the New World Order

        Taking streaming to the next level

        Taking streaming to the next level

      • Opinion
        What we can learn from Korean dramas

        What we can learn from Korean dramas

        Optimising video players for live sports

        Optimising video players for live sports

        New normal inspires fresh storylines and alternative filming strategies

        Identifying good stories and investing in content is the need of the hour

        Edging closer to 5G content delivery in the cloud

        Edging closer to 5G content delivery in the cloud

        New normal inspires fresh storylines and alternative filming strategies

        Sports brings more subs to platforms

        How to stand out in a content-saturated market

        How to stand out in a content-saturated market

        New normal inspires fresh storylines and alternative filming strategies

        Saudi Arabia’s makeover

        Responding to content consumption trends and monetising demand

        Responding to content consumption trends and monetising demand

        A new wave of Saudi filmmakers

        A new wave of Saudi filmmakers

        New normal inspires fresh storylines and alternative filming strategies

        Is NFTs the next big thing for creators?

      • Interviews
        • All
        • Lounge
        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Akhbar Al Aan on launch of 3eesh Al Aan Café

        Staying on schedule

        Staying on schedule

        Great expectations at CABSAT 2021

        Setting the stage for CABSAT 2022

        Taking the OTT bull by its horns

        Taking the OTT bull by its horns

        The path to digital transformation

        The path to digital transformation

        The show must go on

        The show must go on

        BeIN at the top of its game

        BeIN at the top of its game

        Giving us the full Viu

        Giving us the full Viu

        Picture Perfect

        Picture Perfect

        Ambassadors of Arabic content

        Ambassadors of Arabic content

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • Upcoming Events
        • News from Events
        BroadcastPro Tech Summit 2022

        BroadcastPro Tech Summit 2022

        BroadcastAsia 2022

        BroadcastAsia 2022

        CABSAT 2022

        CABSAT 2022

        NABSHOW 2022

        NABSHOW 2022

        Future of Sports Broadcasting Summit 2022

        Future of Sports Broadcasting Summit 2022

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      Home News

      Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen

      Staff Reporter by Staff Reporter
      August 22, 2019
      in News
      Ramadan accounts for 28% UAE radio listeners in Q2: Nielsen
      ShareTweetPostEmail

      According to Nielsen’s Q2 UAE Radio Audience Measurement (UAE RAM), which was conducted from April 1 to June 30, 2019, much of the listening during Ramadan was seen among Indians and South Asians, and people aged 25-44 years old.

      Nielsen, measurement and data analytics company has revealed that during the four weeks of the Holy Month of Ramadan, radio listening accounted for 28% of all radio listening in the Q2 of 2019.

      According to Nielsen’s Q2 UAE Radio Audience Measurement (UAE RAM), which was conducted from April 1 to June 30, 2019, much of the listening during Ramadan was seen among Indians and South Asians, and people aged 25-44 years old, while listening levels for Emiratis and Expat Arabs dropped during the Ramadan weeks compared with other weeks within the same quarter.

      Measuring the whole UAE population’s listenership to 51 radio stations across the country, Nielsen’s UAE RAM found that listening to religious stations during Ramadan was higher during daytime (6 am to 11 am) and listening faded as the day progressed.

      The peak time of listening during Ramadan dipped in reach levels around 7 pm, coinciding with Iftar timings and the norm of breaking fast with family and friends at home. Listening levels start to rise again later in the evening between 8 pm and 10 pm, as people tend to head out after Iftar for prayers and Suhr.

      Looking at the entire Q2, radio reached 92% of the UAE population, a slight decline from the previous quarter (93%) due to public holidays and vacation period during the schools’ Spring break in the first few weeks of April, as well as Ramadan and the long Eid al Fitr holidays.

      In this quarter, the population’s engagement with the medium remained high with 56.2m hours of radio listened to across all seven emirates in an average week. Additionally, listeners tuned in for an average of 7 hours and 23 minutes each week.

      Radio listenership continues to vary by location, with the latest quarter results reporting a slightly lower reach in Dubai (88% vs 92%) and Northern Emirates (82% vs 88%); a total of 120,000 listeners fewer than in Q1 2019, while Sharjah saw a 4% increase, reaching 66,000 more listeners, and Abu Dhabi is still the location where radio is the most popular, with 100% reach. Listeners in Dubai, Sharjah and the Northern Emirates region, which includes Ajman, Ras Al Khaimah, Umm Al Quwain and Fujairah, clock in over 7 hours and 30 minutes tuning into radio in an average week, while listening activity in Abu Dhabi remains lower at an average of close to 6 hours a week.

      Commenting on the results, Sarah Messer, Director of Media for Nielsen MENAP said: “With our Q2 2019 radio measurement, we have our second year of listening collected during Ramadan weeks. Comparing 2019 with 2018 Ramadan listening patterns tells us that the observations we made last year hold true again this year, and that going forward into future Ramadan months, we have some firm facts about listening levels from nationalities and the stations they are tuning into, that will help any radio advertising campaign during the Holy Month to reach the right audience, in the right place, at the right time. More effective radio planning and buying is made possible through detailed analysis of our UAE RAM data.”

       

      Tags: featuredpostRamadanNielsenradio

      Related Posts

      BeIN SPORTS announces new shows, will air past sporting events

      BeIN Sports gears up for women’s sport events

      July 5, 2022
      Warehouse421 announces summer programme 2022

      Warehouse421 announces summer programme 2022

      July 5, 2022
      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      July 5, 2022
      MediaHub completes one year

      MediaHub completes one year

      July 5, 2022
      Red Sea International Film Festival opens film submissions for second edition

      Red Sea International Film Festival opens film submissions for second edition

      July 5, 2022
      Anghami acquires Spotlight Events

      Anghami acquires Spotlight Events

      July 5, 2022

      Related News

      BeIN Sports gears up for women’s sport events

      BeIN Sports gears up for women’s sport events

      July 5, 2022
      Warehouse421 announces summer programme 2022

      Warehouse421 announces summer programme 2022

      July 5, 2022
      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      Arabic series ‘Shaabiat Al Cartoon’ gets NFT collection

      July 5, 2022
      MediaHub completes one year

      MediaHub completes one year

      July 5, 2022
      Red Sea International Film Festival opens film submissions for second edition

      Red Sea International Film Festival opens film submissions for second edition

      July 5, 2022
      Anghami acquires Spotlight Events

      Anghami acquires Spotlight Events

      July 5, 2022
      More Related News

      Popular Stories

      • What we can learn from Korean dramas

        What we can learn from Korean dramas

        1316 shares
        Share 526 Tweet 329
      • Abu Dhabi Media appoints StarzPlay as exclusive partner for advertising sales

        737 shares
        Share 295 Tweet 184
      • AD Film Commission organises tour of Abu Dhabi’s key production locations for Indian filmmakers

        675 shares
        Share 270 Tweet 169
      • IIFA Awards to return to Abu Dhabi in 2023

        673 shares
        Share 269 Tweet 168
      • Hope Probe captures new information in fourth batch of scientific data

        655 shares
        Share 262 Tweet 164

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com